Conversion Rate Calculator
247+ businesses scaled
Fueling Revenue,
One Conversion at a Time.
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Fueling Revenue,
One Conversion at a Time.
Services
How can we assist you?
From Google Ads to Meta Ads and TikTok Ads to content creation – we cover it all.
Shopify
Development
Our team has decades of combined experience in developing campaigns that align with your vision and are consistently performance-oriented.
TikTok
Bring your services and products to customers who are ready to buy and stand out from the competition with professional Google, Meta and TikTok marketing services.
AI Automation
At Conversion, we continuously optimise every step of the customer journey and transform online searches into measurable business growth.
CRO
Maximise your website's potential by optimising the user experience and testing key elements. Our CRO strategies convert clicks into actions, helping you achieve a higher ROI.
Email Marketing
We take care of problems with email deliverability and interaction for businesses. It has become increasingly difficult to connect with your target market through genuine cold emails. We use sophisticated processes to achieve scalability.
What Is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on your website, landing page, or ad campaign. That action could be making a purchase, filling out a lead form, subscribing to a newsletter, or downloading a resource. It is one of the most critical key performance indicators in digital marketing because it directly measures how effectively your traffic turns into revenue.
The formula is straightforward: divide your total conversions by total visitors (or clicks), then multiply by 100. For example, if your ecommerce store receives 10,000 visitors in a month and 250 make a purchase, your website conversion rate is 2.5%. If you need help improving that number, our conversion rate optimization services can help you identify and fix the leaks in your funnel.
Micro vs. Macro Conversions
Not all conversions carry the same weight. Macro conversions are primary business objectives — purchases, paid subscriptions, or lead form submissions. Micro conversions are smaller engagement signals: add-to-cart, email sign-ups, clicking product links, or watching demos. Tracking both gives you a complete picture of your sales funnel performance.
How to Use This Conversion Rate Calculator
This free conversion rate calculator works for both website traffic and ad campaigns. Enter your total visitors (or clicks) and conversions to instantly see your conversion rate. Use it to measure landing pages, Google Ads, email funnels, social media ads, or overall ecommerce store performance.
Works for any channel: calculate your Google Ads conversion rate, Meta Ads conversion rate, retail conversion rate, or sales funnel conversion rate — all with the same simple formula.
Conversion Rate Benchmarks by Industry (2025–2026)
Knowing where you stand against industry averages is essential for setting realistic goals. Here are the latest benchmarks:
If your conversion rate falls below these benchmarks, it may be time to invest in professional CRO services to diagnose where visitors drop off and how to fix it.
How Conversion Rate Impacts Your Online Business
Even a small improvement can have a massive compounding effect on revenue. If your store generates $100,000/month at 2%, increasing to 3% means $50,000 extra monthly revenue — without extra ad spend. That is the power of CRO.
Companies spend just $1 on CRO for every $92 on acquisition. Brands using CRO tools see an average 223% ROI.
Google Ads Conversion Rate Calculator
Use the calculator above to measure your Google Ads conversion rate. Simply enter your total ad clicks as "Total Visitors" and your completed conversions (purchases, leads, sign-ups) as "Conversions." The average Google Ads conversion rate across all industries is 6.96% for search and 0.46% for display.
If your Google Ads conversion rate is below industry average, the problem is usually on your landing page — not your ads. Our team specialises in landing page CRO to help you get more conversions from the same ad spend.
5 Proven Ways to Improve Your Conversion Rate
CRO is an ongoing, data-driven process. Here are five high-impact tactics:
Frequently Asked Questions
What is a good conversion rate?
Ecommerce average: 2.35%, top performers: 11%+. B2B: 1.8%–7.4%. Focus on improving your own rate through testing.How do I calculate conversion rate?
Divide conversions by total visitors, multiply by 100. Example: 150/5,000 = 3%. GA4 automates this.Micro vs. macro conversions?
Macro: purchases, subscriptions, leads (direct revenue). Micro: sign-ups, add-to-cart, downloads (engagement signals). Track both.Can conversion rate affect SEO?
Not directly, but correlates with ranking signals: lower bounce, longer sessions. CRO also improves speed and mobile UX — direct factors.How much to invest in CRO?
Most spend $1 on CRO per $92 on acquisition. CRO tools deliver 223% avg ROI. Market projected to hit $5B by 2035.How do I calculate Google Ads conversion rate?
Divide your total conversions by total ad clicks, multiply by 100. The average for search ads is 6.96%. Use this calculator to check yours instantly.What is a retail conversion rate?
Retail conversion rate measures the percentage of store visitors who make a purchase. In-store averages 20-40%, while ecommerce retail averages 1.4-2.5%.Testimonials
There's a reason why people rave about us.
"If you're looking for a performance marketing agency that will go above and beyond, look no further than Conversion. Their expertise and professionalism are unmatched."
Sarah Yanna
Director of Global Financial Services
"Their understanding of our industry and target audience is second to none. The campaigns they've created have resonated deeply with our customers, leading to a significant increase in brand loyalty."
Belinda Meyers
COO of HealthFirst Medical Group
"Conversion has been an invaluable partner for our business. Their data-driven approach and out-of-the-box thinking have helped us achieve record sales numbers."
Sarah Johnson
CMO Korea Skincare
"We've been working with Conversion for over a year now, and they've consistently exceeded our expectations. Their ability to adapt to market trends and implement new strategies quickly has been crucial to our success."
Chris Wright
CEO of E-commerce Emporium
"Transparency is key for us, and Conversion has always been open and honest about their strategies and results. We have full confidence in their ability to deliver."
Melissa Reid
Founder of Willow Creek Retail
"I was blown away by the Conversion team's expertise and dedication. They took the time to understand our unique challenges and developed a customized strategy that has exceeded our expectations."
Jonathan Day
Co-founder of Innovatech Solutions
What Is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on your website, landing page, or ad campaign. That action could be making a purchase, filling out a lead form, subscribing to a newsletter, or downloading a resource. It is one of the most critical key performance indicators in digital marketing because it directly measures how effectively your traffic turns into revenue.
The formula is straightforward: divide your total conversions by total visitors (or clicks), then multiply by 100. For example, if your ecommerce store receives 10,000 visitors in a month and 250 make a purchase, your website conversion rate is 2.5%. If you need help improving that number, our conversion rate optimization services can help you identify and fix the leaks in your funnel.
Micro vs. Macro Conversions
Not all conversions carry the same weight. Macro conversions are primary business objectives — purchases, paid subscriptions, or lead form submissions. Micro conversions are smaller engagement signals: add-to-cart, email sign-ups, clicking product links, or watching demos. Tracking both gives you a complete picture of your sales funnel performance.
How to Use This Conversion Rate Calculator
This free conversion rate calculator works for both website traffic and ad campaigns. Enter your total visitors (or clicks) and conversions to instantly see your conversion rate. Use it to measure landing pages, Google Ads, email funnels, social media ads, or overall ecommerce store performance.
Works for any channel: calculate your Google Ads conversion rate, Meta Ads conversion rate, retail conversion rate, or sales funnel conversion rate — all with the same simple formula.
Conversion Rate Benchmarks by Industry (2025–2026)
Knowing where you stand against industry averages is essential for setting realistic goals. Here are the latest benchmarks:
If your conversion rate falls below these benchmarks, it may be time to invest in professional CRO services to diagnose where visitors drop off and how to fix it.
How Conversion Rate Impacts Your Online Business
Even a small improvement can have a massive compounding effect on revenue. If your store generates $100,000/month at 2%, increasing to 3% means $50,000 extra monthly revenue — without extra ad spend. That is the power of CRO.
Companies spend just $1 on CRO for every $92 on acquisition. Brands using CRO tools see an average 223% ROI.
Google Ads Conversion Rate Calculator
Use the calculator above to measure your Google Ads conversion rate. Simply enter your total ad clicks as "Total Visitors" and your completed conversions (purchases, leads, sign-ups) as "Conversions." The average Google Ads conversion rate across all industries is 6.96% for search and 0.46% for display.
If your Google Ads conversion rate is below industry average, the problem is usually on your landing page — not your ads. Our team specialises in landing page CRO to help you get more conversions from the same ad spend.
5 Proven Ways to Improve Your Conversion Rate
CRO is an ongoing, data-driven process. Here are five high-impact tactics:
Frequently Asked Questions
What is a good conversion rate?
Ecommerce average: 2.35%, top performers: 11%+. B2B: 1.8%–7.4%. Focus on improving your own rate through testing.How do I calculate conversion rate?
Divide conversions by total visitors, multiply by 100. Example: 150/5,000 = 3%. GA4 automates this.Micro vs. macro conversions?
Macro: purchases, subscriptions, leads (direct revenue). Micro: sign-ups, add-to-cart, downloads (engagement signals). Track both.Can conversion rate affect SEO?
Not directly, but correlates with ranking signals: lower bounce, longer sessions. CRO also improves speed and mobile UX — direct factors.How much to invest in CRO?
Most spend $1 on CRO per $92 on acquisition. CRO tools deliver 223% avg ROI. Market projected to hit $5B by 2035.How do I calculate Google Ads conversion rate?
Divide your total conversions by total ad clicks, multiply by 100. The average for search ads is 6.96%. Use this calculator to check yours instantly.What is a retail conversion rate?
Retail conversion rate measures the percentage of store visitors who make a purchase. In-store averages 20-40%, while ecommerce retail averages 1.4-2.5%.Need Expert Help Improving Your Conversion Rate?
Our CRO specialists have helped 247+ businesses increase their conversion rates by an average of 40%. Stop guessing — get a data-driven strategy tailored to your business.
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Experts with more than 10 years of experience