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Amazon Marketing Agency · USA

The Amazon marketing agency built for Shopify & DTC brands

Amazon SEO, Sponsored Ads, Brand Registry, and review management for brands expanding onto the marketplace, run as one brand strategy with your Shopify store.

  • Amazon SEO, Sponsored Ads & Brand Registry, managed end-to-end
  • One unified brand strategy across Amazon and your Shopify store
  • Pay-on-results, tied to Amazon revenue growth
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Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
About Conversion

An Amazon marketing agency built for brands that already run a Shopify store

  • San Francisco, USA

    In-house team

  • Amazon + DTC

    One team, one reporting layer

Conversion is a pay-on-results growth agency headquartered in San Francisco, working with Shopify and DTC brands. When our clients started asking us to help them launch and scale on Amazon, we noticed something every large agency gets wrong: they staff Amazon and DTC as two separate teams, with separate creative, separate pricing logic, and no shared reporting, so the two channels quietly compete for the same customer. Most of our Amazon clients also run our ecommerce marketing agency service for their owned storefront, or the wider growth marketing program across paid acquisition and retention.

We run it the other way. The same strategists who know your product, your margins, and your Shopify data build your Amazon presence (listings, ads, Brand Registry, reviews, and storefront) as an extension of one brand strategy. Pricing stays consistent, creative stays on-brand, and inventory decisions get made with both channels in view. Sponsored Ads get the same paid-media discipline as our PPC and conversion optimization work on Google and Meta, listing conversion goes deeper through our Amazon CRO agency service, and paid and organic social media marketing builds the brand demand that Amazon search converts.

Why most Amazon strategies fail DTC brands

Amazon and Shopify aren't two separate businesses

Most agencies, including the large, well-known ones, run Amazon as an entirely separate vertical from your owned storefront. That structural split shows up as the same three problems, over and over.

  • Two teams, two brands, one confused customer

    A generalist agency's Amazon team has never seen your Shopify analytics, your creative brief, or your pricing strategy. The result: mismatched imagery, inconsistent pricing that triggers MAP disputes, and a shopper who gets a different brand experience depending on which tab they clicked.

  • PPC spend with no TACoS strategy

    Sponsored Ads get switched on and left running against a vague ACoS target, with no view of how ad spend is actually moving total Amazon revenue. Budgets balloon, search terms go un-harvested, and nobody can tell you whether the ads are growing the account or just burning cash efficiently.

  • Reviews built on shortcuts that get you suspended

    Incentivized reviews, review gating, and third-party 'review management' services still show up in a lot of agency playbooks. They work until Amazon's review-abuse detection flags the account, the listing gets suppressed, and the brand loses the Buy Box during its best sales week.

Amazon marketing services

Everything your Amazon channel needs, run by senior strategists

Full-service Amazon marketplace management: listing SEO, paid ads, brand protection, reviews, launches, and the inventory logic that keeps Amazon and your Shopify store in sync. The artifacts each one produces are yours to keep.

  • Amazon SEO & Listing Optimization

    Keyword-mapped titles, bullets, backend search terms, and A+ Content built for both Amazon's search algorithm and actual buyer intent, starting from a competitive listing teardown.

    • Keyword-mapped titles & bullet copy
    • Backend search term optimization
    • A+ Content / Premium A+ modules
    • Category & attribute optimization
    • Image & video creative brief

  • Amazon Sponsored Ads Management

    Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around a TACoS target. Weekly search term harvesting keeps spend pointed at what actually converts.

    • Sponsored Products, Brands & Display campaign build
    • TACoS-driven bid & budget automation rules
    • Keyword & search term harvest report
    • Dayparting & placement optimization

  • Brand Registry Enrollment & Protection

    We handle Brand Registry enrollment end-to-end, including trademark filing guidance, then use it to unlock A+ Content, Brand Store, Sponsored Brands, and enforcement tools that shut down counterfeiters and listing hijackers.

    • Brand Registry enrollment & trademark support
    • Brand Registry & compliance roadmap
    • Hijacker & counterfeit listing monitoring
    • Transparency / Project Zero guidance

  • Review & Reputation Management

    Amazon-sanctioned review generation only: Vine enrollment, compliant post-purchase follow-up, and proactive monitoring for policy-violating reviews. We will never touch incentivized or manipulated reviews.

    • Amazon Vine enrollment strategy
    • Compliant post-purchase follow-up sequences
    • Review monitoring & policy-violation response
    • Review management playbook

  • Amazon Storefront Design & Seller Launch

    New seller account setup and Brand Store design, with a phased launch plan so you don't burn budget before your listings and reviews are ready to convert.

    • Seller Central setup & category approval
    • Amazon Brand Store design & build
    • Catalog, variation & compliance setup

  • Multi-Marketplace Expansion

    New-marketplace expansion (UK, EU, Canada) sequenced against the demand signals we already see in your Shopify data.

    • Account linking, VAT & compliance setup
    • Localized listing translation & SEO
    • Regional pricing strategy
    • Marketplace-specific ad launches

  • Multi-Channel Inventory & Pricing Sync

    Inventory and pricing rules that keep Amazon and Shopify aligned: no Buy Box losses from stockouts, no MAP violations, and a shared promo calendar so the two channels grow together.

    • Shopify ↔ Amazon inventory & pricing sync workflow
    • MAP-compliant pricing governance
    • Buy Box monitoring & repricing strategy
    • Unified promo calendar across channels

  • Account Health & Suspension Response

    Suppressions and suspensions are priority-one work. We diagnose the root cause, prepare the plan of action or appeal, and put safeguards in place afterward so it doesn't recur.

    • Amazon channel & account health audit
    • Listing policy & IP complaint diagnosis
    • Plan of action & appeal preparation

  • TACoS Reporting & Growth Roadmap

    We report and optimize against TACoS targets alongside ACoS, through a shared reporting dashboard and one strategist who owns the whole brand's revenue number.

    • TACoS / ACoS benchmark & target
    • Weekly PPC performance dashboard
    • Unified pricing model with Shopify
    • 30 / 60 / 90-day growth roadmap
Free Amazon audit

What you get in the free audit

Wondering if your Amazon presence is quietly hurting your Shopify store? Book a free 30-minute audit with a senior Amazon strategist.

Book a Free Audit Call

  1. A review across both channels

    We review your listings, ad account, review health, and pricing across Amazon and Shopify, and show you where they're working against each other.

  2. A launch-readiness read

    If you're not on Amazon yet, we review your readiness to launch.

  3. A modeled estimate

    We model your category, catalog, and Shopify traffic to estimate what a properly sequenced Amazon launch could add in the first 6 months.

  4. Findings and a fixed-scope plan

    Audit findings and a fixed-scope plan within 48 hours.

Our Amazon process

From audit to scale in 30, 60 and 90 days

  1. Step 01

    Audit & account health

    Full review of listings, ad account structure, review health, Brand Registry status, and pricing alignment with your Shopify store. Output: a prioritized findings doc and a TACoS baseline.

  2. Step 02

    Foundation & optimization

    Listing SEO rewrite, A+ Content, Brand Registry enrollment (if not already done), and a rebuilt campaign structure. These are the foundations everything else compounds on.

  3. Step 03

    Launch & scale ads

    Sponsored Products, Brands, and Display campaigns launched or restructured against a TACoS target, with weekly search term harvesting and bid optimization.

  4. Step 04

    Sync & grow

    Inventory and pricing sync with your Shopify store goes live, review generation runs on autopilot, and we move into a monthly optimization cycle with a shared reporting dashboard.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you actually get from an in-house hire, a large agency, a freelancer, and Conversion.

  • Unified brand strategy across Amazon & Shopify

    In-House Team
    No
    Large Agency
    Rarely
    Freelancer
    No
    Conversion
    Yes

  • Brand Registry enrollment & protection

    In-House Team
    Often incomplete
    Large Agency
    Yes
    Freelancer
    No
    Conversion
    Yes

  • Policy-compliant review management only

    In-House Team
    Ad hoc
    Large Agency
    Mixed track record
    Freelancer
    High risk
    Conversion
    Yes

  • Senior Amazon strategist (not junior-led)

    In-House Team
    No
    Large Agency
    Junior account team
    Freelancer
    Solo generalist
    Conversion
    Yes

  • Sponsored Products, Brands & Display management

    In-House Team
    Learning curve
    Large Agency
    Yes
    Freelancer
    Limited scope
    Conversion
    Yes

  • Shared pricing governance with Shopify

    In-House Team
    No
    Large Agency
    No
    Freelancer
    No
    Conversion
    Yes

  • Amazon built as an extension of Shopify & DTC expertise

    In-House Team
    No
    Large Agency
    Rarely
    Freelancer
    No
    Conversion
    Yes

  • Real-time TACoS / ACoS reporting

    In-House Team
    Basic
    Large Agency
    Templated
    Freelancer
    Ad hoc
    Conversion
    Yes

  • Multi-marketplace expansion expertise

    In-House Team
    No
    Large Agency
    Sometimes
    Freelancer
    No
    Conversion
    Yes

  • Pay-on-results tied to Amazon revenue

    In-House Team
    No
    Large Agency
    No
    Freelancer
    No
    Conversion
    Yes

  • Typical monthly cost

    In-House Team
    $6K to $12K salary+
    Large Agency
    $4K to $15K/mo + spend
    Freelancer
    $1.5K to $4K/mo
    Conversion
    Pay-on-results available

  • Average ramp to profitable TACoS

    In-House Team
    3 to 6 months
    Large Agency
    2 to 4 months
    Freelancer
    Unpredictable
    Conversion
    60 to 90 days

  • Single accountable strategist for revenue

    In-House Team
    No
    Large Agency
    No
    Freelancer
    Sometimes
    Conversion
    Yes
Frequently asked

Amazon marketing questions

What does an Amazon marketing agency do?
An Amazon marketing agency manages your brand's presence and revenue on the Amazon marketplace end-to-end: listing SEO (titles, bullets, backend search terms, A+ Content), Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Brand Registry enrollment and protection, policy-compliant review and reputation management, storefront and marketplace launches, and inventory and pricing coordination with your owned DTC store. Conversion focuses on brands that already run a Shopify or DTC storefront, so Amazon is built as a second channel that reinforces your brand.
How much does an Amazon marketing agency cost?
Amazon Sponsored Ads management typically runs $1,500 to $6,000/month in management fees for accounts spending $5K to $50K/month on ads, or a percentage-of-ad-spend model (usually 10 to 15%) for larger accounts. Full-service Amazon management (SEO, Sponsored Ads, Brand Registry, review management, and reporting) typically runs $3,000 to $15,000/month depending on catalog size, SKU count, and ad spend. Both are separate from the ad spend itself, which we set based on a TACoS target. One-time projects like a new-seller launch or a full storefront relaunch run $5,000 to $25,000. We also offer a pay-on-results structure tied to incremental Amazon revenue for qualifying accounts. Ask on your first call.
Does selling on Amazon cannibalize my Shopify store?
Only if it's managed by two disconnected teams with inconsistent pricing and creative, which is the norm at most agencies and the failure mode we build against. We set MAP-compliant pricing rules, shared creative direction, and a unified promo calendar across both channels, so Amazon captures shoppers who were never going to find your Shopify store in the first place (in-marketplace searchers, Prime-loyal buyers) while your DTC store keeps the higher-margin, brand-loyal traffic. Most of our clients see their Shopify revenue hold steady or grow after a properly sequenced Amazon launch.
How does Amazon Brand Registry work and why does it matter?
Brand Registry requires an active trademark (word or design mark) registered with the USPTO or filed through Amazon's IP Accelerator, plus verification of your brand name on packaging and listings. Once enrolled, you unlock A+ Content, the Brand Store, Sponsored Brands and Sponsored Display ads, Amazon Vine, and enforcement tools like Transparency and Project Zero to fight counterfeiters and listing hijackers. We handle enrollment end-to-end, including trademark filing guidance if you don't have one yet. It's a prerequisite for most of the advertising and content work we do.
How long does it take to launch or relaunch an Amazon storefront?
A Brand Store redesign on an existing, healthy account typically takes 2 to 4 weeks. A full new-seller launch (account setup, catalog upload, compliance and category approval, listing SEO, Brand Registry enrollment, and initial ad campaigns) runs 4 to 8 weeks depending on SKU count and category restrictions. Supplements, cosmetics, and regulated categories take longer for gating approval.
Can you manage both my Shopify and Amazon marketing?
Yes, and we'd recommend it. This service covers Amazon marketplace marketing: listing SEO, Sponsored Ads, Brand Registry, reviews, and storefront management inside Amazon's ecosystem. Our Ecommerce Marketing Agency service (/services/ecommerce-marketing-agency) covers your owned storefront on Shopify or any other platform: Google Ads, Meta, email/SMS, and CRO. Most of our Amazon clients run both, so pricing, creative, promotions, and inventory stay in sync across channels. Each program has its own dedicated team and reporting cadence, and both report into one strategist who owns the whole brand's revenue number.
What counts as a policy violation on Amazon reviews?
Incentivized reviews (discounts, free products, or cash in exchange for a review), review gating (only asking happy customers to review), reviews from friends, family, or employees, review swaps with other sellers, and any third-party review-manipulation service are all violations that can trigger listing suppression or account suspension. We only use Amazon-sanctioned channels: Amazon Vine, compliant post-purchase follow-up emails through Amazon's Buyer-Seller Messaging or Manage Your Customer Engagement, and organic request-a-review automation. We won't touch incentivized or fake reviews. The downside risk to your account is never worth the short-term lift.
How long until I see results from Amazon SEO and PPC?
Listing SEO changes (titles, bullets, backend keywords) typically show early ranking and click-through movement within 2 to 4 weeks as Amazon's algorithm re-indexes your catalog. Sponsored Ads efficiency improves over 60 to 90 days as we harvest converting search terms and negate wasted spend. Most brands hit their target TACoS and see compounding organic ranking lift by month three.
Do you work with brand-new Amazon sellers or only established accounts?
Both. For new sellers, we handle Seller Central setup, category approval, catalog and compliance work, and a phased launch plan so you don't burn budget before your listings and reviews are ready to convert. For established accounts, we start with a full account health, listing, and ad audit to find what's leaving revenue on the table before we change anything.
What is TACoS and why do you optimize for it instead of just ACoS or ROAS?
ACoS and ROAS only measure the return on ad spend itself, which can push you toward under-investing in ads even when they're driving organic ranking and halo sales. TACoS (Total Advertising Cost of Sale) measures ad spend against your total Amazon revenue, ad and organic combined, so it reflects whether ads are growing your business. We report and optimize against TACoS targets alongside ACoS, so budget decisions reflect real account health.
Can you help me expand to Amazon UK, EU, or Canada?
Yes. Multi-marketplace expansion is part of our storefront and launch work: account linking, VAT and compliance setup, localized listing translation and SEO, regional pricing strategy, and marketplace-specific ad launches. We sequence expansion based on where your Shopify traffic and demand signals already show international pull.
What happens if my listing gets suppressed or my account gets suspended?
We treat suppressions and suspensions as priority-one work, because most have a narrow window to resolve before they compound into lost Buy Box or account-level risk. We diagnose the root cause (listing policy violation, IP complaint, account health metric, or review manipulation flag), prepare the plan of action or appeal, and put safeguards in place afterward so it doesn't recur. This is also why we never touch incentivized reviews or grey-hat ranking tactics in the first place.
Pairs well with Amazon marketing

One partner for Amazon, your owned store, and paid media

Most Conversion clients run Amazon alongside their owned storefront and paid media with us: fewer handoffs, one P&L, one team accountable for the revenue number.

Book a call

Build an Amazon marketing agency relationship that grows with your Shopify store

Book a free 30-minute strategy call. We'll review your current Amazon presence, or your readiness to launch one, and show you what a coordinated Amazon and Shopify strategy would lift in revenue over the next 90 days.

What happens next

  1. 1Pick a time for a free 30-minute call with a senior Amazon strategist.
  2. 2Tell us about your listings, ad account, review health, and pricing across Amazon and Shopify, or your plans to launch.
  3. 3Get audit findings and a fixed-scope plan within 48 hours.

Prefer email? tarun@conversion.is