Amazon Marketing Agency · USA
Amazon SEO, Sponsored Ads, Brand Registry, and review management for brands expanding onto the marketplace — run as one brand strategy with your Shopify store, not a competing one.
Conversion in numbers
+64%
Avg Amazon revenue growth
-28%
Avg ACoS reduction
150+
Amazon brands scaled
Since 2018
Running Amazon + DTC
About Conversion
Founded 2018
8 years in DTC & ecommerce
Shopify Plus Partner
Since 2019
150+ Amazon Brands
Scaled as a second channel
San Francisco, USA
In-house team
Conversion is a pay-on-results growth agency headquartered in San Francisco, working with Shopify and DTC brands since 2018. When our clients started asking us to help them launch and scale on Amazon, we noticed something every large agency gets wrong: they staff Amazon and DTC as two separate teams, with separate creative, separate pricing logic, and no shared reporting — so the two channels quietly compete for the same customer.
We run it the other way. The same strategists who know your product, your margins, and your Shopify data build your Amazon presence — listings, ads, Brand Registry, reviews, and storefront — as an extension of one brand strategy, not a side project. Pricing stays consistent, creative stays on-brand, and inventory decisions get made with both channels in view.
Why most Amazon strategies fail DTC brands
Most agencies — including the large, well-known ones — run Amazon as an entirely separate vertical from your owned storefront. That structural split shows up as the same three problems, over and over.
A generalist agency's Amazon team has never seen your Shopify analytics, your creative brief, or your pricing strategy. The result: mismatched imagery, inconsistent pricing that triggers MAP disputes, and a shopper who gets a different brand experience depending on which tab they clicked.
Sponsored Ads get switched on and left running against a vague ACoS target, with no view of how ad spend is actually moving total Amazon revenue. Budgets balloon, search terms go un-harvested, and nobody can tell you whether the ads are growing the account or just burning cash efficiently.
Incentivized reviews, review gating, and third-party 'review management' services still show up in a lot of agency playbooks. They work — until Amazon's review-abuse detection flags the account, the listing gets suppressed, and the brand loses the Buy Box during its best sales week.
Book a free 30-minute audit. We'll review your listings, ad account, review health, and pricing across both channels and show you exactly where they're working against each other.
30-minute call · No commitment · Custom quote in 48 hours
Amazon marketing services
Full-service Amazon marketplace management — listing SEO, paid ads, brand protection, reviews, launches, and the inventory logic that keeps Amazon and your Shopify store in sync.
Keyword-mapped titles, bullets, backend search terms, and A+ Content built for both Amazon's search algorithm and actual buyer intent — not keyword-stuffed copy that reads like spam.
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around a TACoS target, not a guessed ACoS ceiling. Weekly search term harvesting keeps spend pointed at what actually converts.
We handle Brand Registry enrollment end-to-end, including trademark filing guidance, then use it to unlock A+ Content, Brand Store, Sponsored Brands, and enforcement tools that shut down counterfeiters and listing hijackers.
Amazon-sanctioned review generation only — Vine enrollment, compliant post-purchase follow-up, and proactive monitoring for policy-violating reviews. We will never touch incentivized or manipulated reviews.
New seller account setup, Brand Store design, and new-marketplace expansion (UK, EU, Canada) sequenced against the demand signals we already see in your Shopify data.
Inventory and pricing rules that keep Amazon and Shopify aligned — no Buy Box losses from stockouts, no MAP violations, and a shared promo calendar so the two channels grow together instead of cannibalizing each other.
Our Amazon process
Full review of listings, ad account structure, review health, Brand Registry status, and pricing alignment with your Shopify store. Output: a prioritized findings doc and a TACoS baseline.
Listing SEO rewrite, A+ Content, Brand Registry enrollment (if not already done), and a rebuilt campaign structure — foundations that everything else compounds on.
Sponsored Products, Brands, and Display campaigns launched or restructured against a TACoS target, with weekly search term harvesting and bid optimization.
Inventory and pricing sync with your Shopify store goes live, review generation runs on autopilot, and we move into a monthly optimization cycle with a shared reporting dashboard.
How we compare
A side-by-side look at what you actually get from an in-house hire, a large agency, a freelancer, and Conversion.
Amazon case studies
Amazon + Shopify — DTC Skincare Brand
+71%
Amazon revenue growth
“We'd tried Amazon twice before and pulled back both times because it felt like it was eating our Shopify sales. Conversion rebuilt our listings and pricing so the two channels finally worked together instead of against each other.”
Amazon — B2B Industrial Supplier
-34%
ACoS reduction
“Our old agency ran Sponsored Ads against an ACoS number nobody could explain. Conversion rebuilt the campaign structure around TACoS, harvested our search terms weekly, and cut wasted spend within the first month.”
Amazon — Supplement & Wellness Brand
3.2×
Organic ranking growth
“We were sitting on Brand Registry we barely used. Conversion rebuilt our A+ Content and Brand Store, cleaned up a review policy issue that was suppressing a top listing, and our organic ranking more than tripled.”
Talk to a senior Amazon strategist about your account. Audit findings and a fixed-scope plan within 48 hours.
30-minute call · No commitment · Custom quote in 48 hours
What founders say
Every other agency we talked to wanted to run Amazon completely separate from our Shopify store. Conversion was the only one who asked to see our Shopify pricing and creative before touching a single listing.
Renee K.
Founder · DTC Skincare Brand
TACoS is the metric we'd never heard explained properly until this team walked us through it. Our ad spend finally makes sense on a P&L level, not just an ACoS report.
Marcus D.
VP Ecommerce · Supplement Brand
Brand Registry enrollment plus the counterfeit monitoring alone paid for the engagement. We'd been losing Buy Box share to a hijacker for months and didn't even know it.
Alicia P.
Head of Marketplace · Industrial B2B Supplier
They were upfront that incentivized reviews were off the table, full stop. Six months later our review velocity is up organically and we've never had a policy flag.
Devon S.
Founder & CEO · Home Goods DTC Brand
Our Shopify and Amazon pricing used to fight each other constantly. Having one team manage both meant the MAP violations and Buy Box losses just stopped happening.
Priya N.
Director of Ecommerce · Beauty Brand
We launched into Amazon Canada and the UK within a quarter of each other, sequenced against demand we were already seeing from our own site's traffic. Smooth on both.
Jordan T.
COO · Outdoor Gear Brand
Why Conversion
The strategists who build your Amazon presence work from the same pricing, creative, and revenue data as your Shopify team. Amazon reinforces your brand — it doesn't compete against it.
Amazon Vine, compliant post-purchase follow-up, and organic review velocity — never incentivized reviews, review gating, or third-party manipulation services. We protect the account, not just the review count.
For qualifying accounts, our fee is tied to incremental Amazon revenue growth. If your TACoS isn't improving and your account isn't growing, we don't get paid the same way.
No junior account managers learning Seller Central on your ad budget. Every account is run by a strategist who has managed Sponsored Ads at scale and knows Brand Registry, Vine, and marketplace compliance cold.
We've been building and scaling Shopify and DTC brands since 2018. Amazon is built as an extension of that expertise, not a separate practice bolted onto an unrelated agency.
We report and optimize against Total Advertising Cost of Sale, the metric that reflects whether ads are actually growing your business — not just an isolated efficiency number that can mask a shrinking account.
What you walk away with
Every Conversion Amazon engagement ships with these artifacts in your hands — yours to keep, review, and use however you need.
Most calls end with a number — we'll model your category, catalog, and Shopify traffic to estimate what a properly sequenced Amazon launch could add in the first 6 months.
30-minute call · No commitment · Custom quote in 48 hours
Frequently asked
Related services
Most Conversion clients run Amazon alongside their owned storefront and paid media with us — fewer handoffs, one P&L, one team accountable for the revenue number.
Full-funnel growth for your owned storefront — run in lockstep with your Amazon strategy, not against it.
ExploreCustom Shopify and Shopify Plus development for the DTC storefront behind your Amazon expansion.
ExploreThe same paid-media discipline we bring to Amazon Sponsored Ads, applied to Google and Meta.
ExploreReady to grow on Amazon?
Book a free 30-minute strategy call. We'll review your current Amazon presence — or your readiness to launch one — and show you exactly what a coordinated Amazon and Shopify strategy would lift in revenue over the next 90 days.
No credit card · No commitment · Pay only on results