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Conversion

Amazon Marketing Agency · USA

The Amazon marketing agency built for Shopify & DTC brands

Amazon SEO, Sponsored Ads, Brand Registry, and review management for brands expanding onto the marketplace — run as one brand strategy with your Shopify store, not a competing one.

  • Amazon SEO, Sponsored Ads & Brand Registry, managed end-to-end
  • One unified brand strategy across Amazon and your Shopify store
  • Policy-compliant review & reputation management, always
  • Pay-on-results, tied to Amazon revenue growth
Conversion service illustration in brand blue and green

Conversion in numbers

+64%

Avg Amazon revenue growth

-28%

Avg ACoS reduction

150+

Amazon brands scaled

Since 2018

Running Amazon + DTC

About Conversion

An Amazon marketing agency built for brands that already run a Shopify store

Founded 2018

8 years in DTC & ecommerce

Shopify Plus Partner

Since 2019

150+ Amazon Brands

Scaled as a second channel

San Francisco, USA

In-house team

Conversion is a pay-on-results growth agency headquartered in San Francisco, working with Shopify and DTC brands since 2018. When our clients started asking us to help them launch and scale on Amazon, we noticed something every large agency gets wrong: they staff Amazon and DTC as two separate teams, with separate creative, separate pricing logic, and no shared reporting — so the two channels quietly compete for the same customer.

We run it the other way. The same strategists who know your product, your margins, and your Shopify data build your Amazon presence — listings, ads, Brand Registry, reviews, and storefront — as an extension of one brand strategy, not a side project. Pricing stays consistent, creative stays on-brand, and inventory decisions get made with both channels in view.

Why most Amazon strategies fail DTC brands

Amazon and Shopify aren't two separate businesses

Most agencies — including the large, well-known ones — run Amazon as an entirely separate vertical from your owned storefront. That structural split shows up as the same three problems, over and over.

Two teams, two brands, one confused customer

A generalist agency's Amazon team has never seen your Shopify analytics, your creative brief, or your pricing strategy. The result: mismatched imagery, inconsistent pricing that triggers MAP disputes, and a shopper who gets a different brand experience depending on which tab they clicked.

PPC spend with no TACoS strategy

Sponsored Ads get switched on and left running against a vague ACoS target, with no view of how ad spend is actually moving total Amazon revenue. Budgets balloon, search terms go un-harvested, and nobody can tell you whether the ads are growing the account or just burning cash efficiently.

Reviews built on shortcuts that get you suspended

Incentivized reviews, review gating, and third-party 'review management' services still show up in a lot of agency playbooks. They work — until Amazon's review-abuse detection flags the account, the listing gets suppressed, and the brand loses the Buy Box during its best sales week.

Wondering if your Amazon presence is quietly hurting your Shopify store?

Book a free 30-minute audit. We'll review your listings, ad account, review health, and pricing across both channels and show you exactly where they're working against each other.

30-minute call · No commitment · Custom quote in 48 hours

Amazon marketing services

Everything your Amazon channel needs, run by senior strategists

Full-service Amazon marketplace management — listing SEO, paid ads, brand protection, reviews, launches, and the inventory logic that keeps Amazon and your Shopify store in sync.

Amazon SEO & Listing Optimization

Keyword-mapped titles, bullets, backend search terms, and A+ Content built for both Amazon's search algorithm and actual buyer intent — not keyword-stuffed copy that reads like spam.

  • Keyword-mapped titles & bullet copy
  • Backend search term optimization
  • A+ Content / Premium A+ modules
  • Category & attribute optimization

Amazon Sponsored Ads Management

Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around a TACoS target, not a guessed ACoS ceiling. Weekly search term harvesting keeps spend pointed at what actually converts.

  • Sponsored Products, Brands & Display
  • TACoS-driven bid & budget strategy
  • Search term harvesting & negation
  • Dayparting & placement optimization

Brand Registry Enrollment & Protection

We handle Brand Registry enrollment end-to-end, including trademark filing guidance, then use it to unlock A+ Content, Brand Store, Sponsored Brands, and enforcement tools that shut down counterfeiters and listing hijackers.

  • Brand Registry enrollment & trademark support
  • A+ Content & Brand Store unlock
  • Hijacker & counterfeit listing monitoring
  • Transparency / Project Zero guidance

Review & Reputation Management

Amazon-sanctioned review generation only — Vine enrollment, compliant post-purchase follow-up, and proactive monitoring for policy-violating reviews. We will never touch incentivized or manipulated reviews.

  • Amazon Vine enrollment strategy
  • Compliant post-purchase follow-up sequences
  • Review monitoring & policy-violation response
  • Zero incentivized or manipulated reviews

Storefront & Marketplace Launch

New seller account setup, Brand Store design, and new-marketplace expansion (UK, EU, Canada) sequenced against the demand signals we already see in your Shopify data.

  • Seller Central setup & category approval
  • Amazon Brand Store design & build
  • New marketplace expansion (UK, EU, Canada)
  • Catalog, variation & compliance setup

Multi-Channel Inventory & Pricing Sync

Inventory and pricing rules that keep Amazon and Shopify aligned — no Buy Box losses from stockouts, no MAP violations, and a shared promo calendar so the two channels grow together instead of cannibalizing each other.

  • Shopify ↔ Amazon inventory sync
  • MAP-compliant pricing governance
  • Buy Box monitoring & repricing strategy
  • Unified promo calendar across channels

Our Amazon process

From audit to scale in 30–60–90 days

Conversion's four-stage growth process visualized in brand blue and green
01

Audit & account health

Full review of listings, ad account structure, review health, Brand Registry status, and pricing alignment with your Shopify store. Output: a prioritized findings doc and a TACoS baseline.

02

Foundation & optimization

Listing SEO rewrite, A+ Content, Brand Registry enrollment (if not already done), and a rebuilt campaign structure — foundations that everything else compounds on.

03

Launch & scale ads

Sponsored Products, Brands, and Display campaigns launched or restructured against a TACoS target, with weekly search term harvesting and bid optimization.

04

Sync & grow

Inventory and pricing sync with your Shopify store goes live, review generation runs on autopilot, and we move into a monthly optimization cycle with a shared reporting dashboard.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you actually get from an in-house hire, a large agency, a freelancer, and Conversion.

FeatureIn-House TeamLarge AgencyFreelancerConversion
Unified brand strategy across Amazon & Shopify—Rarely—✓
Brand Registry enrollment & protectionOften incomplete✓—✓
Policy-compliant review management onlyAd hocMixed track recordHigh risk✓
Senior Amazon strategist (not junior-led)—Junior account teamSolo generalist✓
Sponsored Products, Brands & Display managementLearning curve✓Limited scope✓
Shared pricing governance with Shopify———✓
Real-time TACoS / ACoS reportingBasicTemplatedAd hoc✓
Multi-marketplace expansion expertise—Sometimes—✓
Pay-on-results tied to Amazon revenue———✓
Typical monthly cost$6K–$12K salary+$4K–$15K/mo + spend$1.5K–$4K/moPay-on-results available
Average ramp to profitable TACoS3–6 months2–4 monthsUnpredictable60–90 days
Single accountable strategist for revenue——Sometimes✓

Amazon case studies

Real launches. Real revenue.

Amazon + Shopify — DTC Skincare Brand

+71%

Amazon revenue growth

Amazon became a profitable second channel in 120 days

“We'd tried Amazon twice before and pulled back both times because it felt like it was eating our Shopify sales. Conversion rebuilt our listings and pricing so the two channels finally worked together instead of against each other.”

Amazon — B2B Industrial Supplier

-34%

ACoS reduction

PPC spend cut by a third with revenue up double digits

“Our old agency ran Sponsored Ads against an ACoS number nobody could explain. Conversion rebuilt the campaign structure around TACoS, harvested our search terms weekly, and cut wasted spend within the first month.”

Amazon — Supplement & Wellness Brand

3.2×

Organic ranking growth

Brand Registry unlocked a storefront relaunch that finally converted

“We were sitting on Brand Registry we barely used. Conversion rebuilt our A+ Content and Brand Store, cleaned up a review policy issue that was suppressing a top listing, and our organic ranking more than tripled.”

Whatever stage your Amazon presence is at — we've already fixed it before

Talk to a senior Amazon strategist about your account. Audit findings and a fixed-scope plan within 48 hours.

30-minute call · No commitment · Custom quote in 48 hours

What founders say

Trusted by 150+ Amazon & Shopify brands

Every other agency we talked to wanted to run Amazon completely separate from our Shopify store. Conversion was the only one who asked to see our Shopify pricing and creative before touching a single listing.

Renee K.

Founder · DTC Skincare Brand

TACoS is the metric we'd never heard explained properly until this team walked us through it. Our ad spend finally makes sense on a P&L level, not just an ACoS report.

Marcus D.

VP Ecommerce · Supplement Brand

Brand Registry enrollment plus the counterfeit monitoring alone paid for the engagement. We'd been losing Buy Box share to a hijacker for months and didn't even know it.

Alicia P.

Head of Marketplace · Industrial B2B Supplier

They were upfront that incentivized reviews were off the table, full stop. Six months later our review velocity is up organically and we've never had a policy flag.

Devon S.

Founder & CEO · Home Goods DTC Brand

Our Shopify and Amazon pricing used to fight each other constantly. Having one team manage both meant the MAP violations and Buy Box losses just stopped happening.

Priya N.

Director of Ecommerce · Beauty Brand

We launched into Amazon Canada and the UK within a quarter of each other, sequenced against demand we were already seeing from our own site's traffic. Smooth on both.

Jordan T.

COO · Outdoor Gear Brand

Why Conversion

We don't run Amazon as a side project. We run it as your second growth channel.

One brand strategy, not two disconnected teams

The strategists who build your Amazon presence work from the same pricing, creative, and revenue data as your Shopify team. Amazon reinforces your brand — it doesn't compete against it.

Policy-compliant reviews, always

Amazon Vine, compliant post-purchase follow-up, and organic review velocity — never incentivized reviews, review gating, or third-party manipulation services. We protect the account, not just the review count.

Pay on results, tied to Amazon revenue

For qualifying accounts, our fee is tied to incremental Amazon revenue growth. If your TACoS isn't improving and your account isn't growing, we don't get paid the same way.

Senior Amazon strategists only

No junior account managers learning Seller Central on your ad budget. Every account is run by a strategist who has managed Sponsored Ads at scale and knows Brand Registry, Vine, and marketplace compliance cold.

Shopify Plus Partner since 2019

We've been building and scaling Shopify and DTC brands since 2018. Amazon is built as an extension of that expertise, not a separate practice bolted onto an unrelated agency.

TACoS-first, not ACoS-obsessed

We report and optimize against Total Advertising Cost of Sale, the metric that reflects whether ads are actually growing your business — not just an isolated efficiency number that can mask a shrinking account.

What you walk away with

A complete Amazon growth system, not just managed ads

Every Conversion Amazon engagement ships with these artifacts in your hands — yours to keep, review, and use however you need.

Everything included in a Conversion engagement, laid out as tangible deliverables

Strategy

  • Amazon channel & account health audit
  • TACoS / ACoS benchmark & target
  • Brand Registry & compliance roadmap
  • Competitive listing teardown
  • Unified pricing model with Shopify

Listings & Content

  • Optimized titles, bullets & backend keywords
  • A+ Content / Premium A+ modules
  • Amazon Brand Store design
  • Image & video creative brief

Advertising

  • Sponsored Products/Brands/Display campaign build
  • Keyword & search term harvest report
  • Bid & budget automation rules
  • Weekly PPC performance dashboard

Launch & Operations

  • Seller Central account setup
  • Inventory & pricing sync workflow
  • Review management playbook
  • 30 / 60 / 90-day growth roadmap

See what a second, profitable channel would mean for your brand

Most calls end with a number — we'll model your category, catalog, and Shopify traffic to estimate what a properly sequenced Amazon launch could add in the first 6 months.

30-minute call · No commitment · Custom quote in 48 hours

Frequently asked

Amazon marketing questions

What does an Amazon marketing agency do?
An Amazon marketing agency manages your brand's presence and revenue on the Amazon marketplace end-to-end: listing SEO (titles, bullets, backend search terms, A+ Content), Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Brand Registry enrollment and protection, policy-compliant review and reputation management, storefront and marketplace launches, and inventory/pricing coordination with your owned DTC store. Conversion specifically focuses on brands that already run a Shopify or DTC storefront, so Amazon is built as a second channel that reinforces your brand — not a disconnected side business.
How much does Amazon PPC (Sponsored Ads) management cost?
Amazon Sponsored Ads management typically runs $1,500–$6,000/month in management fees for accounts spending $5K–$50K/month on ads, or a percentage-of-ad-spend model (usually 10–15%) for larger accounts. That's separate from your actual ad spend, which we set based on a TACoS target rather than an arbitrary budget. Most brands see their most efficient TACoS emerge after 60–90 days of search term and placement data.
What's a realistic overall budget for Amazon marketing?
Full-service Amazon management — SEO, Sponsored Ads, Brand Registry, review management, and reporting — typically runs $3,000–$15,000/month depending on catalog size, SKU count, and ad spend, plus the ad spend itself. One-time projects like a new-seller launch or a full storefront relaunch run $5,000–$25,000. We also offer a pay-on-results structure tied to incremental Amazon revenue for qualifying accounts — ask on your first call.
Does selling on Amazon cannibalize my Shopify store?
Only if it's managed by two disconnected teams with inconsistent pricing and creative — which is the norm at most agencies and is exactly the failure mode we build against. We set MAP-compliant pricing rules, shared creative direction, and a unified promo calendar across both channels, so Amazon captures shoppers who were never going to find your Shopify store in the first place (in-marketplace searchers, Prime-loyal buyers) while your DTC store keeps the higher-margin, brand-loyal traffic. Most of our clients see their Shopify revenue hold steady or grow after a properly sequenced Amazon launch.
How does Amazon Brand Registry work and why does it matter?
Brand Registry requires an active trademark (word or design mark) registered with the USPTO or filed through Amazon's IP Accelerator, plus verification of your brand name on packaging and listings. Once enrolled, you unlock A+ Content, the Brand Store, Sponsored Brands and Sponsored Display ads, Amazon Vine, and enforcement tools like Transparency and Project Zero to fight counterfeiters and listing hijackers. We handle enrollment end-to-end, including trademark filing guidance if you don't have one yet, and it's a prerequisite for most of the advertising and content work we do.
How long does it take to launch or relaunch an Amazon storefront?
A Brand Store redesign on an existing, healthy account typically takes 2–4 weeks. A full new-seller launch — account setup, catalog upload, compliance and category approval, listing SEO, Brand Registry enrollment, and initial ad campaigns — runs 4–8 weeks depending on SKU count and category restrictions (supplements, cosmetics, and regulated categories take longer for gating approval).
Can you manage both my Shopify and Amazon marketing?
Yes — and we'd recommend it. Most of our Amazon clients run our Ecommerce Marketing Agency service for their owned Shopify or DTC storefront alongside this service for Amazon, so pricing, creative, promotions, and inventory stay in sync across both channels instead of fighting each other. Each program has its own dedicated team and reporting cadence, but they report into one strategist who owns the whole brand's revenue number, not just one channel's.
What counts as a policy violation on Amazon reviews?
Incentivized reviews (discounts, free products, or cash in exchange for a review), review gating (only asking happy customers to review), reviews from friends, family, or employees, review swaps with other sellers, and any third-party review-manipulation service are all violations that can trigger listing suppression or account suspension. We only use Amazon-sanctioned channels: Amazon Vine, compliant post-purchase follow-up emails through Amazon's Buyer-Seller Messaging or Manage Your Customer Engagement, and organic request-a-review automation. We won't touch incentivized or fake reviews — the downside risk to your account is never worth the short-term lift.
How is this different from your Ecommerce Marketing Agency service?
This page covers Amazon marketplace marketing specifically: listing SEO, Sponsored Ads, Brand Registry, reviews, and storefront management inside Amazon's ecosystem. Our Ecommerce Marketing Agency service (/services/ecommerce-marketing-agency) covers your owned storefront on Shopify or any other platform — Google Ads, Meta, email/SMS, and CRO. If you sell on both, we run them as one coordinated brand strategy with shared reporting, rather than two competing workstreams.
How long until I see results from Amazon SEO and PPC?
Listing SEO changes (titles, bullets, backend keywords) typically show early ranking and click-through movement within 2–4 weeks as Amazon's algorithm re-indexes your catalog. Sponsored Ads efficiency improves over 60–90 days as we harvest converting search terms and negate wasted spend. Most brands hit their target TACoS and see compounding organic ranking lift by month three.
Do you work with brand-new Amazon sellers or only established accounts?
Both. For new sellers, we handle Seller Central setup, category approval, catalog and compliance work, and a phased launch plan so you don't burn budget before your listings and reviews are ready to convert. For established accounts, we start with a full account health, listing, and ad audit to find what's leaving revenue on the table before we change anything.
What is TACoS and why do you optimize for it instead of just ACoS or ROAS?
ACoS and ROAS only measure the return on ad spend itself, which can push you toward under-investing in ads even when they're driving organic ranking and halo sales. TACoS (Total Advertising Cost of Sale) measures ad spend against your total Amazon revenue, ad and organic combined — it's the metric that actually reflects whether ads are growing your business, not just looking efficient in isolation. We report and optimize against TACoS targets alongside ACoS, so budget decisions reflect real account health.
Can you help me expand to Amazon UK, EU, or Canada?
Yes. Multi-marketplace expansion is part of our storefront and launch work — account linking, VAT and compliance setup, localized listing translation and SEO, regional pricing strategy, and marketplace-specific ad launches. We sequence expansion based on where your Shopify traffic and demand signals already show international pull.
What happens if my listing gets suppressed or my account gets suspended?
We treat suppressions and suspensions as priority-one work — most have a narrow window to resolve before they compound into lost Buy Box or account-level risk. We diagnose the root cause (listing policy violation, IP complaint, account health metric, or review manipulation flag), prepare the plan of action or appeal, and put safeguards in place afterward so it doesn't recur. This is also why we never touch incentivized reviews or grey-hat ranking tactics in the first place.

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Ready to grow on Amazon?

Build an Amazon marketing agency relationship that grows with your Shopify store

Book a free 30-minute strategy call. We'll review your current Amazon presence — or your readiness to launch one — and show you exactly what a coordinated Amazon and Shopify strategy would lift in revenue over the next 90 days.

No credit card · No commitment · Pay only on results