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Shopify SEO Agency

The Shopify SEO agency that compounds revenue

Technical SEO, collection and product page optimization, schema, content, and link building, engineered for Shopify and Shopify Plus brands competing on commercial intent keywords. Full Plus surface coverage: Markets, expansion stores, B2B Edition and Hydrogen.

  • Technical SEO + on-page + content + links + GEO for AI search
  • Plus-tier depth: Markets, expansion stores, B2B Edition, Hydrogen
  • Pay-on-results option: we earn as organic revenue grows
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
Shopify SEO, end to end

From SEO audit to apps, migrations, and AI search

  • Shopify SEO audit

    Free with every call

  • Shopify SEO checklist

    Technical + on-page

  • Shopify SEO migration

    Redirect-mapped

  • AI SEO for Shopify

    GEO + citations

Store-wide Shopify SEO means homepage, collections, product pages and blog all pulling in the same direction. Homepage SEO carries your brand entity and category hub links. Collection SEO is where commercial-intent revenue lives. Product page SEO wins long-tail queries through schema and descriptive copy. Blog SEO earns the links and the AI citations that make the commercial pages rank in the first place. Shopify SEO best practices are platform-specific: the stores that win treat collection pages as landing pages, fix technical debt at the Liquid theme level through Shopify theme development instead of installing another app, publish content that earns links, and measure non-brand organic revenue instead of sessions. A Shopify CRO program then turns the extra organic traffic into revenue.

Shopify SEO migrations are their own discipline. Replatforming from Magento, BigCommerce, WooCommerce or a custom stack means a 1:1 redirect map for every indexed URL, content and metadata parity on your top revenue pages, schema rebuilt from scratch, and a staging crawl before DNS cutover, planned with our Shopify migration team. Stores running Markets, expansion stores or B2B catalogs get the deeper Shopify Plus SEO program. AI SEO for Shopify, or Generative Engine Optimization, is now part of every program: passage-level answers under question-shaped headings, FAQ and HowTo schema, brand entity work in Wikidata and the Knowledge Graph, llms.txt and AI crawler access, and tracked brand mentions across AI engines. Organic search also sits inside a wider plan, which our ecommerce SEO agency and Shopify marketing agency teams cover.

Our Shopify SEO services are judged on one number: non-branded organic revenue, because branded searches would find you anyway. Here is the break-even maths we run with every client. A store with a 55% gross margin paying $5,000 a month needs about $9,100 of extra monthly organic revenue to break even. At a $90 AOV that is roughly 100 extra non-branded orders a month, and every order above it is profit that keeps compounding after the work is done. If the forecast does not clear that bar, we will say so on the first call.

Shopify Plus stores add a second layer: expansion stores, Markets and B2B catalogs that share one catalog. That indexation topology is covered by our dedicated Shopify Plus SEO agency team. Comparing options before you hire? See our guides to the best Shopify SEO agencies and the best Shopify SEO apps, and our broader ecommerce SEO agency services for stores beyond Shopify.

Why most Shopify SEO fails

Shopify SEO has platform-specific traps

Generalist SEO agencies miss these. Shopify-specific specialists know them by heart.

  • Duplicate content from collections + tags

    Shopify auto-generates /collections/all/ and /collections/[tag]/ URLs that compete with your primary collection. Without proper canonical handling, Google indexes the wrong page, and your traffic flatlines.

  • Theme-level Core Web Vitals issues

    Most theme + app combinations push LCP past 4 seconds and INP into the red. App bloat, render-blocking JS, and unoptimized Liquid loops kill rankings on mobile. We fix at the theme code level, not by installing more apps.

  • Collection pages treated as catalogs, not landing pages

    Most stores have empty collection pages with just a product grid. Collection pages should be landing pages with substantive copy, schema, FAQ, and internal links. That's what ranks for commercial-intent keywords.

  • Faceted navigation quietly burning your crawl budget

    Five filters with four values each generate over a thousand crawlable URLs per collection. A 150-product catalog can balloon past 300,000 indexable URLs. Google spends its crawl budget on filter permutations instead of the pages that make you money, and nobody notices until rankings stall.

  • Internal site search and ?variant= URLs in the index

    Shopify's /search?q= pages and every ?variant= parameter URL are crawlable by default. They generate thin, near-duplicate pages that dilute sitewide quality signals. We handle it with robots.txt.liquid rules (available on every plan) plus meta-robots noindex in the theme.

  • Hydrogen storefronts that don't render for Googlebot

    Hydrogen on Oxygen renders server-side, but client-side routing and lazily hydrated components can leave titles, canonicals, schema and product copy out of the initial HTML payload. We test render parity (raw HTML against the rendered DOM) on every headless build. There is no ranking bonus for Hydrogen, only risk if it's built carelessly.

Featured case study

From $0.6M to $10.5M monthly sales in 2.5 years

A Shopify Plus brand we partnered with from April 2020. Combined Shopify SEO program (technical fixes at the theme level, collection-page rewrites, programmatic SEO, and digital PR) compounded into a 17.5× revenue lift over 32 months.

Sales Performance

All Users

100.00% Revenue

+ Add Segment

Apr 1, 2020 — Nov 30, 2022

$0M$5M$10M$15M202020202021

0.6M To 10.5M
Monthly Sales
In 2.5 Years

17.5×

Revenue lift

+1,164%

Organic traffic

240+

Top-3 commercial KWs

32 mo

Compounding period

Shopify SEO services

Every layer of Shopify SEO, done right

Full-spectrum SEO for Shopify and Shopify Plus stores: technical, on-page, content, off-page, and AI search.

  • Shopify Technical SEO

    Canonical tag handling, robots.txt, sitemap.xml, hreflang for multi-region, Core Web Vitals optimization, JavaScript rendering, structured data, and faceted navigation control. We fix at the theme code level.

    • Canonical + duplicate content
    • Core Web Vitals (LCP, INP, CLS)
    • Hreflang for multi-region
    • Faceted navigation handling

  • Collection Page Optimization

    Collection pages treated as commercial-intent landing pages: substantive copy, FAQ, internal links, breadcrumbs, schema. The single highest-ROI SEO lever for most Shopify stores.

    • Long-form collection copy
    • FAQ + how-to schema
    • Internal linking architecture
    • Breadcrumb + filter SEO

  • Product Page SEO

    Product schema (with reviews from Judge.me, Yotpo or Okendo, plus availability and price), descriptive copy, FAQ, related products, structured Q&A, and image SEO. Product pages should rank for long-tail commercial queries. Most don't because the schema is broken.

    • Product + Review + Offer schema
    • Descriptive copy + FAQ
    • Image SEO + alt text
    • Variant + size SEO

  • Keyword Research & Strategy

    Commercial-intent keyword discovery, SERP intent analysis, topic cluster mapping, and content brief creation. We start with what your customers actually search, not what looks good in a tool.

    • Commercial intent keyword research
    • SERP backwards analysis (SXO)
    • Topic cluster + pillar mapping
    • Content brief library

  • Content Marketing for Shopify

    Blog content, buyer's guides, comparison pages, and pillar guides aligned to commercial keywords. Programmatic SEO for large catalogs. Content that earns links and ranks, not just content for content's sake.

    • Pillar + cluster content
    • Buyer's guides + comparison pages
    • Programmatic SEO templates
    • Content refresh program

  • Link Building & Digital PR

    Authority link building via digital PR, HARO/Connectively, founder-led outreach, partnership campaigns, and resource page placements. We don't do PBNs, link farms, or paid links, only links that survive a Penguin update.

    • Digital PR campaigns
    • Resource page link building
    • Founder-led outreach
    • Brand entity authority

  • Schema.org Structured Data

    Product, Offer, Review, AggregateRating, BreadcrumbList, FAQPage, Article, Organization, VideoObject. Hand-coded JSON-LD where Shopify defaults aren't enough, which is most of the time.

    • Product + Offer + Review schema
    • FAQ + HowTo + Article
    • Organization + Brand entity
    • BreadcrumbList + ItemList

  • AI Search Optimization (GEO & AEO)

    AI search optimization for Shopify stores: generative engine optimization (GEO) for Google AI Overviews, ChatGPT search, Perplexity, and Bing Copilot, plus answer engine optimization (AEO) so your products and brand get cited, not just crawled. Passage-level optimization, brand entity work in Wikidata, and llms.txt setup.

    • AI Overviews + AI Mode optimization
    • ChatGPT + Perplexity citation
    • Answer engine optimization (AEO)
    • Wikidata entity + llms.txt

  • Google Shopping & Merchant Center

    Free product listings and Shopping visibility come from your Merchant Center feed, not your theme. We fix feed titles, GTINs, attributes, product category mapping, and disapprovals, and keep feed data consistent with on-page Product schema.

    • Free listings + Shopping visibility
    • Feed titles, GTINs + attributes
    • Disapproval + diagnostics fixes
    • Feed and schema consistency

  • Agentic Commerce & AI Shopping

    ChatGPT Shopping, Perplexity and Google AI Mode recommend products from structured data. We complete product attributes with metafields, write specific titles, keep price and inventory accurate, and track how often AI answers cite and recommend your products.

    • Metafield attribute completeness
    • AI shopping product data
    • AI citation share tracking
    • llms.txt + entity signals

  • Local SEO for Shopify Stores

    Shopify stores with physical locations or local service areas. Google Business Profile, local schema, location pages, citation building, and local link earning.

    • GBP optimization + posts
    • LocalBusiness schema
    • Location landing pages
    • Local citation + link building
Plus-tier coverage

Plus stores are a different topology

Standard Shopify SEO is one storefront, one canonical set, one locale. Shopify Plus SEO is a topology problem: expansion stores, Markets, B2B catalogs and Hydrogen storefronts that share a catalog and compete with each other in the index. This is the Plus-only surface we cover.

  • Markets & international

    • Shopify Markets + Markets Pro setup
    • Hreflang clusters with x-default
    • Subfolder vs ccTLD architecture
    • Geo-redirect rules that don't block Googlebot
    • Localized catalog + currency duplication
    • Multi-region canonical topology

  • Expansion & multi-storefront

    • Expansion store indexation policy
    • Cross-storefront duplicate catalog control
    • Self-referencing canonicals per storefront
    • Shared content, localized SEO
    • Consolidated GSC + reporting per market
    • Launchpad campaign SEO safeguards

  • B2B Edition & wholesale

    • B2B catalog noindex policy
    • Company-specific price list exclusion
    • Gated pricing kept out of the index
    • Public wholesale landing pages that rank
    • Bulk Account Inviter flow SEO
    • Login-wall thin-content prevention

  • Hydrogen, Oxygen & Functions

    • Hydrogen render parity testing
    • Oxygen SSR + streaming HTML audit
    • Liquid vs Hydrogen migration SEO
    • Shopify Functions + Script Editor impact
    • Checkout Extensibility crawl effects
    • Per-storefront robots.txt.liquid policy
Free Shopify SEO audit

What you get in the free Shopify SEO audit

Every engagement opens with a free 30-minute strategy call and a Shopify SEO audit.

Book a Free Audit Call

  1. Technical health

    A crawl of your store covering canonicals, duplicate collection URLs, Core Web Vitals at theme level, crawl and index status, and index bloat.

  2. On-page and schema coverage

    On-page and collection-page optimization, plus a check of schema coverage across your templates.

  3. Content gaps and authority

    A content gap analysis against the commercial keywords your competitors already rank for, and a look at backlink authority.

  4. A prioritized Shopify SEO checklist

    You leave with a prioritized punch list and a forecasted organic revenue target, whether or not you hire us.

Our SEO process

From audit to rankings in 90 days

  1. Step 01

    Days 1–30: audit, access & quick fixes

    Collaborator access (never your owner login) and a duplicate theme for every change. Full crawl, theme code review, app audit, Search Console and Merchant Center baseline, and a written 12-month strategy with a non-branded organic revenue forecast. Duplicate-URL and canonical fixes ship in month one.

  2. Step 02

    Days 31–60: technical foundation & schema

    Core Web Vitals at theme level, Product, Offer and Review schema, internal linking architecture, faceted navigation control, and Merchant Center feed fixes. Every Liquid change is logged so your developers know what changed and why.

  3. Step 03

    Days 61–90: collections & content

    Collection page rewrites for your top commercial categories, the first buyer's guides and comparison pages, and AI search formatting. The 90-day review shows non-branded clicks, revenue and rankings against the baseline.

  4. Step 04

    Month 4 onward: authority & compounding

    Digital PR, link building, brand entity work, and content refreshes. Months 4 to 12 are about compounding authority and expanding into adjacent commercial keyword markets.

Agency vs freelancer vs in-house vs apps

Four ways to do Shopify SEO, compared honestly

Most Shopify stores weigh the same four options. Here is what each one actually covers.

  • Typical cost

    Freelancer
    $1K–$4K/mo
    In-house SEO hire
    $90K–$140K/yr + tools
    SEO apps only
    $0–$50/mo
    Conversion
    From $3K/mo

  • Theme-level Liquid fixes (duplicates, speed)

    Freelancer
    Sometimes
    In-house SEO hire
    Needs a developer
    SEO apps only
    No
    Conversion
    Yes

  • Collection page + content programme

    Freelancer
    Varies
    In-house SEO hire
    Yes
    SEO apps only
    No
    Conversion
    Yes

  • Digital PR + link building

    Freelancer
    Rarely
    In-house SEO hire
    Rarely
    SEO apps only
    No
    Conversion
    Yes

  • Google Shopping + Merchant Center feed

    Freelancer
    Rarely
    In-house SEO hire
    Varies
    SEO apps only
    Partial
    Conversion
    Yes

  • AI search + AI shopping visibility

    Freelancer
    Rarely
    In-house SEO hire
    Varies
    SEO apps only
    Partial
    Conversion
    Yes

  • Shopify Plus, Markets + B2B indexation

    Freelancer
    No
    In-house SEO hire
    Varies
    SEO apps only
    No
    Conversion
    Yes

  • Reported on non-branded organic revenue

    Freelancer
    Rarely
    In-house SEO hire
    Yes
    SEO apps only
    No
    Conversion
    Yes

  • Contract

    Freelancer
    Per project
    In-house SEO hire
    Employment
    SEO apps only
    Monthly
    Conversion
    Month-to-month after 90 days
Why Conversion

We're a Shopify SEO specialist. Not a generalist SEO agency.

  • Shopify and Shopify Plus only

    We don't run SEO for WordPress, Magento, or custom stacks. Shopify-only specialization means we know every Liquid trick, every collection-page quirk, every Plus-only opportunity, cold.

  • Pay on results, for organic revenue

    We earn fees as organic revenue grows. No flat retainer, no upfront content fees, no link-building markup. Skin in the game on the metric you actually care about.

  • Technical + content + links + GEO under one roof

    Most SEO agencies are content shops or link shops. We're a full-stack technical + content + link + GEO team, because all four matter, and they have to work in concert.

  • Theme-level technical fixes

    Most Shopify SEO agencies install apps. We edit Liquid, optimize render-blocking JavaScript, and fix theme-level Core Web Vitals issues. That's where the real performance lift lives.

  • GEO + AI search ready

    Generative Engine Optimization for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. We track AI mentions, optimize for passage-level extraction, and build brand entity authority for AI search.

  • Transparent, tied to revenue

    We report organic revenue, organic conversion rate, and category-level ranking lifts, not vanity DR or impressions. Weekly Slack updates and monthly executive reports.

Shopify SEO problems we fix

The technical issues generalists never find

Every one of these is a real Shopify-specific failure mode we've fixed on live stores. If your current agency can't name them, they aren't a Shopify SEO specialist.

  • Crawl & index control

    Faceted navigation URL explosionFilter + sort parameter crawlingInternal site search indexation/collections/all duplicationAuto-generated tag collectionsrobots.txt.liquid rulesCrawl budget wasteSoft 404 handlingsitemap.xml limitsNoindex vs disallow policy

  • Duplicate content

    Collection-path product URLs?variant= parameter URLsPagination + infinite scrollCross-storefront catalog duplicationNear-duplicate collection copyCanonical tags Google ignoresVendor + type auto-collectionsRedirect chains from legacy URLs

  • Rendering & performance

    JavaScript-rendered contentRender parity (HTML vs DOM)Pre-rendering + SSR gapsApp bloat + render-blocking JSLCP, INP, CLS at theme levelUnoptimized Liquid loopsLazy loading done wrongThird-party script budget

  • Structure & data

    Metafield-driven schema graphDuplicate JSON-LD instancesCollectionPage + ItemList schemaAggregateRating implementationSEO-friendly URL constraintsInternal linking architectureBreadcrumb hierarchy301 redirect mapping
Frequently asked

Shopify SEO questions

What does a Shopify SEO agency do?
A Shopify SEO agency improves your store's organic search visibility. That covers technical SEO (canonical tags, robots.txt, sitemap, hreflang, Core Web Vitals), on-page SEO (collection and product page optimization, internal linking, schema markup), content marketing (blog, programmatic SEO, topic clusters), and off-page SEO (link building, digital PR, brand entity work). The good ones tie everything to organic revenue, not just rankings.
How much does Shopify SEO cost?
Across US Shopify SEO agencies, retainers cluster at $2,500 to $10,000 a month, with most mid-market stores paying $4,000 to $8,000. Ours start at $3,000 a month for a single storefront; multi-market Shopify Plus programmes with heavy content and digital PR run up to $15,000. A standalone technical audit is scoped by catalog size, and the 30-minute audit call is free. Engagements are month-to-month after the first 90 days, and we offer a pay-on-results structure where fees track organic revenue growth.
Is Shopify good for SEO, and how does it compare with WooCommerce or BigCommerce?
Shopify is competitive for SEO once you know the platform's quirks. Out of the box you get fast managed hosting, a clean URL structure, and good Core Web Vitals. Its constraints are forced /products/ and /collections/ paths, duplicate content patterns across collections, variants, and tags, Liquid templating that affects how content is indexed, and limited server-level control. Shopify and BigCommerce are close. WooCommerce gives you full URL structure, server config, and plugin control, at the cost of hosting performance and maintenance you now own. In practice the platform rarely decides rankings: for a store doing real revenue, the technical execution on top of the platform matters far more than the platform choice. A Shopify SEO specialist works inside these constraints, and most generalist SEOs don't know they exist.
How long does Shopify SEO take to work?
Technical fixes show in 2 to 4 weeks (Search Console impressions move). On-page optimization on existing pages shows in 4 to 8 weeks. New content and collection pages take 3 to 6 months to mature. Link building compounds over 6 to 12 months. A serious Shopify SEO program is a 6-month minimum to see meaningful organic revenue lift.
What are the best Shopify SEO apps, and can I DIY Shopify SEO?
We recommend (and use): Yoast SEO for Shopify or Smart SEO for technical defaults; Schema Plus or JSON-LD for SEO for structured data; Search & Discovery for collection refinement; Yotpo or Judge.me for review schema; and Cloudflare for Core Web Vitals. Most stores need fewer SEO apps, not more, because many SEO problems are theme problems disguised as app problems. DIY works up to a point: installing the right apps, writing decent product copy, fixing obvious issues. Beyond that, you need a Shopify SEO specialist who knows Liquid, can fix theme-level technical issues, and can compete on commercial keywords against well-resourced incumbents.
Is Shopify Plus worth it for SEO?
Shopify Plus SEO is search optimization across the Plus surface area: up to 9 expansion stores (each with its own robots.txt.liquid and sitemap) under one contract, Shopify Markets for multi-region and multi-currency, B2B Edition wholesale catalogs that must stay out of the index, Shopify Functions, Launchpad, and Hydrogen on Oxygen. Standard Shopify SEO is one storefront, one canonical set, one locale. Plus SEO is a topology problem: you're managing canonical, hreflang, and indexation rules across several storefronts that share a catalog, plus deciding which of them Google should see at all. For SEO alone, Plus is worth it above roughly $3M to $5M in annual revenue or when you sell in more than two regions. Below that, standard Shopify plus disciplined technical work gets you the same rankings for less money.
How do Shopify Markets and expansion stores affect international SEO?
Shopify Markets handles hreflang and localized URLs automatically for subfolder structures (/en-gb/, /de/), which is correct for most brands. The failure modes we fix: IP-based auto-redirects that block Googlebot from crawling anything but the US storefront, missing x-default, and currency and language mismatches that produce thin duplicate variants. Expansion stores create a separate storefront per market, each with its own domain and its own index, which means duplicate catalog content unless the hreflang and canonical topology is built deliberately. The correct setup is self-referencing canonicals per storefront with a complete reciprocal hreflang cluster including x-default, not cross-domain canonicals pointing at the primary store.
How do I fix duplicate content and faceted navigation on Shopify collection pages?
Shopify generates a product URL under every collection path it belongs to (/collections/sale/products/x and /collections/new/products/x), plus /collections/all and a tag URL for every tag. Keep the self-referencing canonical on /products/[handle] as the single indexable product URL, and fix the theme so collection grids link straight to /products/[handle] (remove the within: collection filter in Liquid) so internal links stop pointing at the duplicate path, noindex /collections/all and auto-generated tag collections that duplicate a curated collection, and give every collection you do want indexed substantive above-and-below-grid copy so it isn't a near-duplicate of its siblings. Canonical tags alone are a hint, and Google ignores them when the pages look identical. Filter apps make this worse: Shopify Search & Discovery, Boost and similar apps generate a filter parameter URL for every option combination. For faceted navigation, block sort and filter parameters from crawling in robots.txt.liquid, add rel=nofollow on filter links in the theme and noindex on filtered views, then promote the handful of high-volume filter combinations (e.g. /collections/running-shoes-womens) into real static collections with their own copy and schema. Robots.txt controls crawling, not indexing, so pages that must stay out of the index need meta robots noindex instead.
How do I migrate to Shopify or Shopify Plus without losing organic rankings?
Expect a 10 to 20% temporary organic dip for 4 to 8 weeks on a well-executed replatform, and full recovery plus growth by month 3 to 4. The work that makes the difference happens before launch: a complete crawl of the legacy site, a 1:1 301 redirect map for every indexed URL (including paginated, filtered, and legacy parameter URLs), content and metadata parity on the top 500 revenue and traffic pages, schema rebuilt rather than assumed, and a staging-environment crawl to catch noindex tags and broken canonicals before DNS cuts over. Migrations that lose rankings permanently almost always skipped the redirect map for anything below the top 100 URLs.
Do you optimize for AI search and AI Overviews (GEO)?
Yes. We optimize for Google AI Overviews, ChatGPT web search, Perplexity, and Bing Copilot. That means passage-level structured answers, FAQ and HowTo schema, brand entity work in Wikidata and Knowledge Graph, and content formatted for AI extraction. Generative Engine Optimization (GEO) is now part of every program we run.
What's the best Shopify SEO agency in 2026?
The best Shopify SEO agency for your store is the one that specializes in Shopify (not generalist WordPress SEO), fixes technical issues at the Liquid theme level, ties reporting to organic revenue instead of vanity rankings, and can prove it with real case studies. Look for verifiable Shopify Partner status, published metrics, and a written methodology. Conversion is a Shopify-only SEO specialist with a pay-on-results structure, so our fees track your organic revenue instead of a flat retainer.
Do I need Shopify Plus to get good SEO results?
No. Standard Shopify ranks just as well for most stores, and almost every technical fix we make works on any plan. robots.txt.liquid is editable on every plan. Plus adds expansion stores, B2B catalogs and higher API limits, which matter for large multi-market catalogs. If you are on Plus, the indexation rules across storefronts become the main job, which our Shopify Plus SEO agency team covers.
Is Shopify SEO worth it for a small store?
Below roughly $50K a month in revenue, a full retainer rarely pays back quickly. A small store is usually better served by a one-off technical audit, fixing duplicate URLs and collection-page content, and adding a few strong buying guides, then revisiting a retainer once organic is a meaningful revenue line. We tell smaller stores this on the first call.
Should I hire a Shopify SEO agency, a freelancer, or do it in-house?
A good freelancer is cheaper and fine for a narrow job such as content or an audit, but rarely covers technical theme work, content, digital PR and AI search at once. An in-house SEO hire costs $90K to $140K a year in the US before tools and still needs developer time. Apps handle meta tags and image compression but cannot fix theme-level duplication or earn links. A Shopify SEO agency gives you the full stack, including Liquid developers, for less than one senior hire.
What should a Shopify SEO contract include?
Named deliverables for the first 90 days, the KPI you are measured on (non-branded organic revenue, not rankings), reporting cadence, who your day-to-day contact is, ownership of all content and code, the access level required, and the notice period. Avoid 12-month lock-ins and anyone guaranteeing #1 rankings. Our engagements are month-to-month after the first 90 days.
Can you do SEO on a Shopify store you didn't build?
Yes, that is most of our work. We start from a crawl and a theme code review, work through collaborator access rather than your owner login, make every change on a duplicate theme, and keep a written log of each Liquid edit so your developers or theme vendor always know what changed and why.
How do you measure and report Shopify SEO results?
The headline KPI is non-branded organic revenue from Shopify and GA4, because branded traffic would arrive anyway. Underneath it we report non-branded clicks and impressions from Search Console, category-level rankings for commercial keywords, indexed-page health, Core Web Vitals, and AI search citations across Google AI Overviews, ChatGPT and Perplexity. You get a monthly report and a quarterly strategy review.
What is the most common Shopify SEO problem?
Duplicate URLs. The same product lives at /products/x and at /collections/any-collection/products/x, plus ?variant= URLs, tag pages and filter parameters. The second most common is thin collection pages that are just a product grid, which leaves the store's highest-intent pages with nothing for Google to rank.
Is Shopify or WordPress better for SEO?
For a store, Shopify. WordPress with WooCommerce offers more URL and server control, but you take on hosting, speed and plugin maintenance. Shopify's constraints (fixed /products/ and /collections/ paths, and robots rules managed through robots.txt.liquid) are well understood and work around cleanly. Rankings are decided by technical execution and content, not the platform.
Do you optimize for Google Shopping and ChatGPT Shopping?
Yes. Free product listings in Google Shopping come from your Merchant Center feed, so we fix feed titles, GTINs, attributes and disapprovals alongside on-page SEO. AI shopping agents such as ChatGPT Shopping and Perplexity read structured product data too, so complete attributes, specific titles and accurate price and inventory decide whether your products get recommended. We audit both.
Can I switch SEO agencies without losing rankings?
Yes, as long as nothing is undone. Ask your current agency for a log of theme changes, redirects, schema and content they shipped, and keep ownership of all of it. We review that history in onboarding so working fixes stay in place and nothing gets reverted.
Do you offer a free Shopify SEO audit?
Yes. Every engagement starts with a free 30-minute strategy call and a Shopify SEO audit covering technical health (canonicals, duplicate collection URLs, Core Web Vitals, crawl/index status), on-page and collection-page optimization, schema coverage, content gaps against commercial-intent keywords, and backlink authority. You leave with a prioritized punch list and a forecasted organic-revenue target, whether or not you work with us.
Pairs well with Shopify SEO

Pair Shopify SEO with the rest of your growth stack

SEO compounds fastest alongside a fast store, a Plus-ready foundation, and a CRO program that turns the extra traffic into revenue.

Book a call

Get your Shopify store ranking + converting

Book a free 30-minute Shopify SEO strategy call. We'll review your store, audit your technical and on-page setup, and forecast the organic revenue you're leaving on the table.

What happens next

  1. 1Pick a time for a free 30-minute Shopify SEO strategy call.
  2. 2We review your store and audit your technical and on-page setup.
  3. 3You leave with a prioritized punch list and a forecasted organic revenue target, whether or not you work with us.

Prefer email? tarun@conversion.is