Shopify SEO Agency
Technical SEO, collection and product page optimization, schema, content, and link building — engineered for Shopify and Shopify Plus brands competing on commercial intent keywords.
Organic compounding
+1,164%organic liftConversion in numbers
+1,164%
Avg organic lift
200+
Shopify brands
94K
AI mentions tracked
Since 2018
Building Shopify
Why most Shopify SEO fails
Generalist SEO agencies miss these. Shopify-specific specialists know them by heart.
Shopify auto-generates /collections/all/ and /collections/[tag]/ URLs that compete with your primary collection. Without proper canonical handling, Google indexes the wrong page — and your traffic flatlines.
Most theme + app combinations push LCP past 4 seconds and INP into the red. App bloat, render-blocking JS, and unoptimized Liquid loops kill rankings on mobile. We fix at the theme code level, not by installing more apps.
Most stores have empty collection pages with just a product grid. Collection pages should be landing pages with substantive copy, schema, FAQ, and internal links — that's what ranks for commercial-intent keywords.
Shopify SEO services
Full-spectrum SEO for Shopify and Shopify Plus stores — technical, on-page, content, off-page, and AI search.
Canonical tag handling, robots.txt, sitemap.xml, hreflang for multi-region, Core Web Vitals optimization, JavaScript rendering, structured data, and faceted navigation control. We fix at the theme code level.
Collection pages treated as commercial-intent landing pages — substantive copy, FAQ, internal links, breadcrumbs, schema. The single highest-ROI SEO lever for most Shopify stores.
Product schema (with reviews, availability, price), descriptive copy, FAQ, related products, structured Q&A, and image SEO. Product pages should rank for long-tail commercial queries — most don't because the schema is broken.
Commercial-intent keyword discovery, SERP intent analysis, topic cluster mapping, and content brief creation. We start with what your customers actually search — not what looks good in a tool.
Blog content, buyer's guides, comparison pages, and pillar guides aligned to commercial keywords. Programmatic SEO for large catalogs. Content that earns links and ranks — not just content for content's sake.
Authority link building via digital PR, HARO/Connectively, founder-led outreach, partnership campaigns, and resource page placements. We don't do PBNs, link farms, or paid links — only links that survive a Penguin update.
Product, Offer, Review, AggregateRating, BreadcrumbList, FAQPage, Article, Organization, VideoObject. Hand-coded JSON-LD where Shopify defaults aren't enough — which is most of the time.
Generative Engine Optimization for Google AI Overviews, ChatGPT web search, Perplexity, and Bing Copilot. Passage-level optimization, brand entity work in Wikidata, and llms.txt setup.
Shopify stores with physical locations or local service areas. Google Business Profile, local schema, location pages, citation building, and local link earning.
Our SEO process
Full technical, on-page, content, and backlink audit. SERP analysis on your top commercial keywords. We deliver a written 12-month SEO strategy with a forecasted organic revenue target.
Canonical tag fixes, Core Web Vitals optimization, schema implementation, internal linking architecture, and JavaScript rendering. The first 30 days fix the foundation.
Collection page rewrites, product page schema, content production for commercial keywords, and topic cluster build-out. This is where rankings start to move.
Digital PR, link building, brand entity work, and content refreshes. Months 4–12 are about compounding authority and expanding into adjacent commercial keyword markets.
Featured case study
A Shopify Plus brand we partnered with from April 2020. Combined Shopify SEO program — technical fixes at the theme level, collection-page rewrites, programmatic SEO, and digital PR — compounded into a 17.5× revenue lift over 32 months.
All Users
100.00% Revenue
+ Add Segment
Apr 1, 2020 — Nov 30, 2022
0.6M To 10.5M
Monthly Sales
In 2.5 Years
17.5×
Revenue lift
+1,164%
Organic traffic
240+
Top-3 commercial KWs
32 mo
Compounding period
Shopify SEO case studies
Shopify Plus — Home goods
+1,164%
organic traffic
“Conversion rebuilt our collection page architecture and ran a 9-month content + link program. Organic became our #1 channel by revenue — bigger than paid social.”
Shopify — Beauty
Position 1–3
for 240 commercial KWs
“We thought we couldn't compete on category keywords against the big retailers. Conversion's collection page strategy + digital PR proved us wrong — we rank top 3 on 240+ commercial terms.”
Shopify Plus — Supplements
+340%
organic revenue
“Same paid budget, same channels — but organic revenue tripled. The compounding effect on contribution margin was life-changing for our P&L.”
Why Conversion
We don't run SEO for WordPress, Magento, or custom stacks. Shopify-only specialization means we know every Liquid trick, every collection-page quirk, every Plus-only opportunity — cold.
We earn fees as organic revenue grows. No flat retainer, no upfront content fees, no link-building markup. Skin in the game on the metric you actually care about.
Most SEO agencies are content shops or link shops. We're a full-stack technical + content + link + GEO team — because all four matter, and they have to work in concert.
Most Shopify SEO agencies install apps. We edit Liquid, optimize render-blocking JavaScript, and fix theme-level Core Web Vitals issues. That's where the real performance lift lives.
Generative Engine Optimization for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. We track AI mentions, optimize for passage-level extraction, and build brand entity authority for AI search.
We report organic revenue, organic conversion rate, and category-level ranking lifts — not vanity DR or impressions. Weekly Slack updates and monthly executive reports.
Frequently asked
Ready to rank?
Book a free 30-minute Shopify SEO strategy call. We'll review your store, audit your technical and on-page setup, and forecast the organic revenue you're leaving on the table.
No credit card · No commitment · Pay only on results