Shopify Marketing Agency
Shopify marketing that scales profit
Full-funnel growth for DTC and ecommerce Shopify brands. Paid social, paid search, email and SMS, SEO, and CRO — engineered to scale revenue and contribution margin together.
- Meta Business Partner + Google Premier Partner + Klaviyo Master Partner
- 200+ Shopify and Shopify Plus brands scaled past $1M ARR
- MER, contribution margin, and LTV:CAC — not just per-platform ROAS
- Pay-on-results structure available

Conversion in numbers
200+
Shopify brands
+247%
Avg ROAS lift
4 mo
Avg time to scale
$184M+
Revenue driven
Why most Shopify marketing fails
Most agencies optimize for the wrong number
We've audited 100+ Shopify marketing setups before taking them over. The same patterns surface every time — and they're all fixable.
Per-platform ROAS, not blended MER
Meta says 4× ROAS, Google says 6× ROAS, but the bank account doesn't grow. iOS 14.5 broke per-platform attribution. We optimize against blended MER and contribution margin — what actually moves your P&L.
No retention layer
Stores spending $200K/month on paid with a 3-flow Klaviyo setup. Email and SMS should be 25–40% of revenue. Most setups leave 6 figures on the table monthly.
Creative bottleneck
Two new ads per week. Same creator. Same hook. Performance dies at scale. Winners get fed by a creative pipeline producing 30–50 new variants per week — that's the unlock.
Shopify marketing services
Every channel that moves Shopify revenue
Full-funnel coverage from awareness to retention — designed for Shopify and Shopify Plus brands operating on tight contribution margins.
Paid Social — Meta, TikTok, Pinterest
Meta Ads, TikTok Ads, Pinterest Ads, and Snapchat where the math works. Advantage+ Shopping campaigns, ASC creative testing, and a creative pipeline that ships 30–50 new ad variants per week.
- Meta ASC + Advantage+ Catalog
- TikTok Spark Ads + AI-UGC
- Pinterest Performance+
- 30–50 weekly creative variants
Paid Search & Google Shopping
Google Ads, Google Shopping (PMax + Standard), Bing, and YouTube. Feed optimization, brand defense, non-brand intent capture, and shopping campaigns engineered for high-margin SKUs.
- Performance Max + Standard Shopping
- Feed optimization (DataFeedWatch / Feedonomics)
- Brand defense + non-brand growth
- YouTube Demand Gen
Email & SMS Marketing (Klaviyo + Postscript)
Klaviyo Master Partner and Postscript Partner. Welcome, browse, cart, checkout, post-purchase, win-back, replenishment, VIP, and SMS — typically 25–40% of total revenue when done right.
- Welcome + abandoned cart flows
- Post-purchase + replenishment
- Predictive segmentation
- SMS + 2-way messaging
Shopify SEO
Technical SEO for Shopify, collection page optimization, product schema, content marketing, programmatic SEO for large catalogs, and link building. SEO that compounds while paid scales.
- Collection + product page SEO
- Schema.org Product + Review
- Content + programmatic
- Authority link building
Conversion Rate Optimization
Heatmap and session analysis, A/B testing on Shopify, PDP optimization, checkout optimization (Plus only), and post-purchase upsell. Most stores have a 30–80% CRO ceiling unrealized.
- A/B testing (Convert / GrowthBook)
- PDP + collection page optimization
- Checkout extensibility (Plus)
- Post-purchase upsell + AOV
AI-UGC & Creative Production
AI-UGC avatars, real creator UGC sourcing, static + motion creative, and direct-response copy. We produce more creative tests in a week than most agencies ship in a quarter.
- AI-UGC at scale
- Real creator sourcing + briefs
- Static + motion + UGC
- Direct-response copywriting
Influencer & Affiliate
Creator partnerships, whitelisting, affiliate programs (Refersion / GoAffPro), and ambassador programs. We treat influencers as a paid-social input, not a brand exercise.
- Creator sourcing + briefing
- Whitelisting + Spark Ads
- Affiliate programs
- Ambassador / VIP loops
Attribution & Analytics
Northbeam, Triple Whale, or Polar.sh setup. GA4, server-side tracking, conversion API, and cohort analysis. So you actually know what's working — not just what the platforms claim.
- Northbeam / Triple Whale setup
- Server-side conversion API
- GA4 + cohort analysis
- Weekly P&L reporting
Lifecycle & Retention
Subscription strategy (Recharge / Skio), loyalty (Smile / Yotpo), reviews, and referral programs. New-customer acquisition is expensive — we make every acquired customer worth more.
- Subscription via Recharge / Skio
- Loyalty + reviews + referrals
- LTV expansion programs
- Cohort-based retention strategy
Our 4-step growth process
From audit to scaled in 4 months

Funnel + creative audit
We map your full funnel — paid spend, retention coverage, CRO opportunities, and creative volume. You get a written 30/60/90 day plan with a forecasted MER target.
Foundation sprint
Pixel + server-side tracking, Klaviyo flow audit, Shopify checkout review, Google Shopping feed cleanup, and creative production pipeline kickoff. Usually 2–3 weeks.
Scale & test
Aggressive creative testing on paid social, non-brand growth on paid search, Klaviyo flow expansion, and weekly CRO experiments. We measure weekly against MER and contribution margin.
Compound
We compound winners. Wider creative variants, expanded retention coverage, new channels (TikTok, Pinterest), and structural CRO. Most clients hit 2–4× revenue by month 6.
Shopify marketing case studies
Real brands. Real growth.
Shopify Plus — Skincare
+247%
blended MER
From $80K to $280K monthly revenue in 4 months
“We finally have a marketing partner that talks contribution margin instead of platform ROAS. Our blended MER moved from 1.8× to 4.4× without raising spend.”
Shopify — Apparel
+38%
email revenue share
Klaviyo went from 12% to 38% of revenue
“Conversion rebuilt our entire flow stack and added SMS. Retention revenue tripled. We're spending less on paid because email and SMS are doing the work.”
Shopify Plus — Supplements
−47%
blended CAC
Cut CAC in half while doubling new-customer acquisition
“AI-UGC creative pipeline + Advantage+ Shopping + post-purchase upsell. Three changes that compounded into our best growth year ever.”
Why Conversion
We're a Shopify marketing partner. Not a generalist agency.
Shopify and Shopify Plus only
We don't run Magento, Salesforce Commerce Cloud, or BigCommerce. Shopify-only specialization means we know every app, every Plus feature, every checkout limitation — cold.
Pay on results
Most clients move into our pay-on-results structure after the first 90 days. We earn fees only when sales grow. No retainers. No upfront. Skin in the game.
MER and contribution margin, not vanity ROAS
Per-platform ROAS lies after iOS 14.5. We report blended MER, contribution margin, new-customer ROAS, and LTV:CAC — the metrics that actually predict P&L.
30–50 weekly creative variants
Most agencies ship 2–4 ads per week. We ship 30–50 across static, motion, AI-UGC, and real creator UGC. That's the unlock for scale on Meta and TikTok.
Klaviyo Master Partner
Highest tier of Klaviyo partnership. Direct line to Klaviyo's strategists, beta access to new features, and a deep flow library refined across 200+ Shopify brands.
In-house creative + media + email
No subcontractors. Media buyers, email strategists, designers, video editors, and copywriters work in one room. Faster iteration. Better outcomes. Lower fees.
Frequently asked
