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Shopify Marketing Agency

The Shopify marketing agency that scales profit

Full-service Shopify and DTC marketing: one agency for SEO, PPC, and lead generation across your Shopify store. Paid social, paid search, email and SMS, SEO, and CRO, engineered to scale revenue and contribution margin together.

  • Meta Business Partner + Google Premier Partner + Klaviyo Master Partner
  • MER, contribution margin, and LTV:CAC, not just per-platform ROAS
  • Pay-on-results structure available
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
Full-service Shopify marketing

One Shopify marketing agency for every channel that drives revenue

As a Shopify marketing agency we run the demand and revenue side of your store under one team and one reporting layer, so paid, organic, and conversion work compound instead of competing for credit. Search runs as one program: our Shopify PPC agency service covers Google Ads, Shopping, and Performance Max, while our Shopify SEO agency team handles technical SEO, collections, and content, backed by the wider ecommerce SEO agency practice. Paid social on Facebook and Instagram runs through our Meta ads agency work.

Everything is measured on blended MER and contribution margin, because per-platform ROAS lies after iOS 14.5. Shopify CRO testing on PDP, collection, cart, and checkout makes every paid and organic visit worth more, and our ecommerce retention agency work builds the Klaviyo email and SMS flows that should carry 25 to 40% of revenue. Most of our scaling work is with DTC brands on Shopify and Shopify Plus.

Why most Shopify marketing fails

Most agencies optimize for the wrong number

We've audited 100+ Shopify marketing setups before taking them over. The same patterns surface every time, and they're all fixable.

  • Per-platform ROAS, not blended MER

    Meta says 4× ROAS, Google says 6× ROAS, but the bank account doesn't grow. iOS 14.5 broke per-platform attribution. We optimize against blended MER and contribution margin.

  • No retention layer

    Stores spending $200K/month on paid with a 3-flow Klaviyo setup. Email and SMS should be 25 to 40% of revenue. Most setups leave 6 figures on the table monthly.

  • Creative bottleneck

    Two new ads per week. Same creator. Same hook. Performance dies at scale. Winners get fed by a creative pipeline producing 30 to 50 new variants per week.

Results

Results from client ad accounts

Three past clients across ecommerce, subscription apps and SaaS. Each set of numbers comes from that client's own account.

Top Seedz — client results

Top Seedz

47% increase in new customers

+65%

Increase in CTR

−37%

Reduction in CPA

Waking Up — client results

Waking Up

34% increase in online sales

+57%

Increase in CTR

−69%

Reduction in CPR

NP Digital — client results

NP Digital

Scaling Ubersuggest & NP Digital

+85%

Increase in CTR

−36%

Reduction in CPA

Shopify marketing services

Every channel that moves Shopify revenue

Full-funnel coverage from awareness to retention, designed for Shopify and Shopify Plus brands operating on tight contribution margins.

  • Paid Social: Meta, TikTok, Pinterest

    Meta Ads, TikTok Ads, Pinterest Ads, and Snapchat where the math works. Advantage+ Shopping campaigns, ASC creative testing, and a creative pipeline that ships 30 to 50 new ad variants per week.

    • Meta ASC + Advantage+ Catalog
    • TikTok Spark Ads + AI-UGC
    • Pinterest Performance+
    • 30 to 50 weekly creative variants

  • Paid Search & Google Shopping

    Google Ads, Google Shopping (PMax + Standard), Bing, and YouTube. Feed optimization, brand defense, non-brand intent capture, and shopping campaigns engineered for high-margin SKUs.

    • Performance Max + Standard Shopping
    • Feed optimization (DataFeedWatch / Feedonomics)
    • Brand defense + non-brand growth
    • YouTube Demand Gen

  • Email & SMS Marketing (Klaviyo + Postscript)

    Klaviyo Master Partner and Postscript Partner. Welcome, browse, cart, checkout, post-purchase, win-back, replenishment, VIP, and SMS. Typically 25 to 40% of total revenue when done right.

    • Welcome + abandoned cart flows
    • Post-purchase + replenishment
    • Predictive segmentation
    • SMS + 2-way messaging

  • Shopify SEO

    Technical SEO for Shopify, collection page optimization, product schema, content marketing, programmatic SEO for large catalogs, and link building. SEO that compounds while paid scales.

    • Collection + product page SEO
    • Schema.org Product + Review
    • Content + programmatic
    • Authority link building

  • Conversion Rate Optimization

    Heatmap and session analysis, A/B testing on Shopify, PDP optimization, checkout optimization (Plus only), and post-purchase upsell. Most stores have a 30 to 80% CRO ceiling unrealized.

    • A/B testing (Convert / GrowthBook)
    • PDP + collection page optimization
    • Checkout extensibility (Plus)
    • Post-purchase upsell + AOV

  • AI-UGC & Creative Production

    AI-UGC avatars, real creator UGC sourcing, static + motion creative, and direct-response copy. We produce more creative tests in a week than most agencies ship in a quarter.

    • AI-UGC at scale
    • Real creator sourcing + briefs
    • Static + motion + UGC
    • Direct-response copywriting

  • Influencer & Affiliate

    Creator partnerships, whitelisting, affiliate programs (Refersion / GoAffPro), and ambassador programs. We treat influencers as a paid-social input, not a brand exercise.

    • Creator sourcing + briefing
    • Whitelisting + Spark Ads
    • Affiliate programs
    • Ambassador / VIP loops

  • Attribution & Analytics

    Northbeam, Triple Whale, or Polar.sh setup. GA4, server-side tracking, conversion API, and cohort analysis, so you can see what's working beyond what the platforms claim.

    • Northbeam / Triple Whale setup
    • Server-side conversion API
    • GA4 + cohort analysis
    • Weekly P&L reporting

  • Lifecycle & Retention

    Subscription strategy (Recharge / Skio), loyalty (Smile / Yotpo), reviews, and referral programs. New-customer acquisition is expensive, so we make every acquired customer worth more.

    • Subscription via Recharge / Skio
    • Loyalty + reviews + referrals
    • LTV expansion programs
    • Cohort-based retention strategy
Free strategy call

What you get in the free audit

A free 30-minute strategy call where we review your store and audit your paid and retention setup.

Book a Free Audit Call

  1. Store review

    We review your Shopify store and the pages your paid and organic traffic lands on.

  2. Paid setup audit

    How your paid social and paid search perform against blended MER and contribution margin, beyond per-platform ROAS.

  3. Retention setup audit

    Your email and SMS coverage, and how its share of revenue compares with the 25 to 40% it should reach.

  4. Your fastest path to growth

    We show you the fastest path to 2 to 4× revenue for your store.

Our 4-step growth process

From audit to scaled in 4 months

  1. Step 01

    Funnel + creative audit

    We map your full funnel: paid spend, retention coverage, CRO opportunities, and creative volume. You get a written 30/60/90 day plan with a forecasted MER target.

  2. Step 02

    Foundation sprint

    Pixel + server-side tracking, Klaviyo flow audit, Shopify checkout review, Google Shopping feed cleanup, and creative production pipeline kickoff. Usually 2 to 3 weeks.

  3. Step 03

    Scale & test

    Aggressive creative testing on paid social, non-brand growth on paid search, Klaviyo flow expansion, and weekly CRO experiments. We measure weekly against MER and contribution margin.

  4. Step 04

    Compound

    We compound winners. Wider creative variants, expanded retention coverage, new channels (TikTok, Pinterest), and structural CRO. Most clients hit 2 to 4× revenue by month 6.

Why Conversion

We're a Shopify marketing partner. Not a generalist agency.

  • Shopify and Shopify Plus only

    We don't run Magento, Salesforce Commerce Cloud, or BigCommerce. Shopify-only specialization means we know every app, every Plus feature, and every checkout limitation.

  • Pay on results

    Most clients move into our pay-on-results structure after the first 90 days. We earn fees only when sales grow. No retainers. No upfront. Skin in the game.

  • MER and contribution margin, not vanity ROAS

    Per-platform ROAS lies after iOS 14.5. We report blended MER, contribution margin, new-customer ROAS, and LTV:CAC, the metrics that predict P&L.

  • 30 to 50 weekly creative variants

    Most agencies ship 2 to 4 ads per week. We ship 30 to 50 across static, motion, AI-UGC, and real creator UGC. That's the unlock for scale on Meta and TikTok.

  • Klaviyo Master Partner

    Highest tier of Klaviyo partnership. Direct line to Klaviyo's strategists, beta access to new features, and a flow library refined across real Shopify brands.

  • In-house creative + media + email

    No subcontractors. Media buyers, email strategists, designers, video editors, and copywriters work in one room. Faster iteration. Better outcomes. Lower fees.

Frequently asked

Shopify marketing questions

Are you a full-service Shopify digital marketing agency?
Yes. Conversion is a full-service DTC digital marketing agency for Shopify ecommerce brands: paid search (Google Ads / PPC), paid social (Meta, TikTok, Pinterest), Google Shopping, email and SMS (Klaviyo, Postscript), SEO and content, lead generation, and conversion rate optimization, run as one accountable team against blended MER and contribution margin. Most brands come to us for one channel and consolidate the rest once the numbers move.
Can one agency handle both SEO and PPC for a Shopify store?
Yes, and it usually performs better that way. Search query data from PPC tells SEO which terms actually convert, and organic rankings let you cut paid spend on terms you already own. We run Shopify SEO and Shopify PPC as one search program, measured on contribution margin rather than separate channel reports.
What does a Shopify marketing agency do?
A Shopify marketing agency runs the demand and revenue side of your store: paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), Google Shopping, email and SMS (Klaviyo, Postscript), SEO and content, CRO and A/B testing, AI-UGC creative, influencer / affiliate, and lifecycle / retention. Premium agencies also do attribution (Northbeam, Triple Whale), MMM, and creative strategy. The good ones tie everything to MER, ROAS, contribution margin, and LTV.
How much does a Shopify marketing agency cost?
Retainer-based agencies typically charge $5K to $25K/month plus 10 to 20% of ad spend. Performance agencies charge a smaller base + a percentage of incremental revenue. Conversion offers a pay-on-results structure: we only earn when sales grow. No retainer minimums for qualifying brands.
How do I choose a marketing agency for my Shopify store?
Look for: Shopify-specific case studies (not generic ecom), Klaviyo Master Partner or Meta Business Partner status, transparent reporting on MER and contribution margin (not just ROAS), in-house creative team, and a documented experimentation framework. Ask for a sample weekly report. We'll send ours.
Is hiring a Shopify marketing agency worth it?
If you're doing $50K+/month in revenue and your founder time is the bottleneck, yes. A capable agency unlocks 30 to 80% revenue growth in 4 to 6 months by fixing creative, scaling paid, and turning on retention channels you don't have time for. Below $50K/month, focus on product-market fit first.
How long until I see results from Shopify marketing?
Paid social and paid search show signal in 14 to 28 days. Email and SMS revenue starts compounding in 4 to 6 weeks. CRO wins typically land in 30 to 60 days. SEO is a 4 to 6 month build. We always run paid + retention + CRO in parallel so you don't wait for any single channel.
Do you work with Shopify Plus and Shopify (non-Plus) stores?
Both. Most of our scaling work is on Shopify and Shopify Plus DTC brands doing $50K to $5M/month. We also support B2B Plus stores running both DTC and B2B from a single instance. Below $50K/month, we'll often recommend self-managed playbooks before retaining us.
What ad platforms do you run for Shopify brands?
Meta Ads (Facebook + Instagram), TikTok Ads, Google Ads, Google Shopping (PMax + Standard), YouTube, Pinterest, Snapchat where appropriate, and Spotify Audio for top-of-funnel. We're a Meta Business Partner and a Google Premier Partner.
Do you run PPC and Google Ads for Shopify stores?
Yes, PPC is part of every program, and our dedicated Shopify PPC agency service covers it in full. We run Google Ads (Search, Performance Max, and Standard Shopping), Microsoft/Bing Ads, and paid social. We rebuild the shopping feed, split branded from non-brand, structure PMax around margin, and wire server-side conversion tracking so bidding optimizes on real profit. Paid search runs alongside CRO on the landing pages it drives traffic to.
Do you handle email and SMS marketing for Shopify?
Yes. We're a Klaviyo Master Partner and a Postscript Partner. We build the full retention stack: welcome flows, browse/cart/checkout abandonment, post-purchase, win-back, replenishment, VIP, and SMS. That is typically 25 to 40% of total store revenue when done right.
How do you measure success for Shopify marketing?
MER (Marketing Efficiency Ratio), contribution margin, blended ROAS, new-customer ROAS, LTV:CAC, and revenue retention by cohort. We report weekly on these, because per-platform ROAS alone lies after iOS 14.5. Attribution via Northbeam or Triple Whale where it makes sense.
Pairs well with Shopify marketing

Every channel in the program, one accountable team

Book a call

Book your free Shopify marketing strategy call

Book a free 30-minute strategy call. We'll review your store, audit your paid + retention setup, and show you the fastest path to 2 to 4× revenue.

What happens next

  1. 1Pick a time for a 30-minute strategy call.
  2. 2Share your store URL and your current paid and retention setup.
  3. 3You leave with our read on your store and the fastest path to growth.

Prefer email? tarun@conversion.is