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ConversionConversion

Shopify Marketing Agency

Shopify marketing that scales profit

Full-funnel growth for DTC and ecommerce Shopify brands. Paid social, paid search, email and SMS, SEO, and CRO — engineered to scale revenue and contribution margin together.

  • Meta Business Partner + Google Premier Partner + Klaviyo Master Partner
  • 200+ Shopify and Shopify Plus brands scaled past $1M ARR
  • MER, contribution margin, and LTV:CAC — not just per-platform ROAS
  • Pay-on-results structure available

Conversion in numbers

200+

Shopify brands

+247%

Avg ROAS lift

4 mo

Avg time to scale

$184M+

Revenue driven

Why most Shopify marketing fails

Most agencies optimize for the wrong number

We've audited 100+ Shopify marketing setups before taking them over. The same patterns surface every time — and they're all fixable.

Per-platform ROAS, not blended MER

Meta says 4× ROAS, Google says 6× ROAS, but the bank account doesn't grow. iOS 14.5 broke per-platform attribution. We optimize against blended MER and contribution margin — what actually moves your P&L.

No retention layer

Stores spending $200K/month on paid with a 3-flow Klaviyo setup. Email and SMS should be 25–40% of revenue. Most setups leave 6 figures on the table monthly.

Creative bottleneck

Two new ads per week. Same creator. Same hook. Performance dies at scale. Winners get fed by a creative pipeline producing 30–50 new variants per week — that's the unlock.

Shopify marketing services

Every channel that moves Shopify revenue

Full-funnel coverage from awareness to retention — designed for Shopify and Shopify Plus brands operating on tight contribution margins.

Paid Social — Meta, TikTok, Pinterest

Meta Ads, TikTok Ads, Pinterest Ads, and Snapchat where the math works. Advantage+ Shopping campaigns, ASC creative testing, and a creative pipeline that ships 30–50 new ad variants per week.

  • Meta ASC + Advantage+ Catalog
  • TikTok Spark Ads + AI-UGC
  • Pinterest Performance+
  • 30–50 weekly creative variants

Paid Search & Google Shopping

Google Ads, Google Shopping (PMax + Standard), Bing, and YouTube. Feed optimization, brand defense, non-brand intent capture, and shopping campaigns engineered for high-margin SKUs.

  • Performance Max + Standard Shopping
  • Feed optimization (DataFeedWatch / Feedonomics)
  • Brand defense + non-brand growth
  • YouTube Demand Gen

Email & SMS Marketing (Klaviyo + Postscript)

Klaviyo Master Partner and Postscript Partner. Welcome, browse, cart, checkout, post-purchase, win-back, replenishment, VIP, and SMS — typically 25–40% of total revenue when done right.

  • Welcome + abandoned cart flows
  • Post-purchase + replenishment
  • Predictive segmentation
  • SMS + 2-way messaging

Shopify SEO

Technical SEO for Shopify, collection page optimization, product schema, content marketing, programmatic SEO for large catalogs, and link building. SEO that compounds while paid scales.

  • Collection + product page SEO
  • Schema.org Product + Review
  • Content + programmatic
  • Authority link building

Conversion Rate Optimization

Heatmap and session analysis, A/B testing on Shopify, PDP optimization, checkout optimization (Plus only), and post-purchase upsell. Most stores have a 30–80% CRO ceiling unrealized.

  • A/B testing (Convert / GrowthBook)
  • PDP + collection page optimization
  • Checkout extensibility (Plus)
  • Post-purchase upsell + AOV

AI-UGC & Creative Production

AI-UGC avatars, real creator UGC sourcing, static + motion creative, and direct-response copy. We produce more creative tests in a week than most agencies ship in a quarter.

  • AI-UGC at scale
  • Real creator sourcing + briefs
  • Static + motion + UGC
  • Direct-response copywriting

Influencer & Affiliate

Creator partnerships, whitelisting, affiliate programs (Refersion / GoAffPro), and ambassador programs. We treat influencers as a paid-social input, not a brand exercise.

  • Creator sourcing + briefing
  • Whitelisting + Spark Ads
  • Affiliate programs
  • Ambassador / VIP loops

Attribution & Analytics

Northbeam, Triple Whale, or Polar.sh setup. GA4, server-side tracking, conversion API, and cohort analysis. So you actually know what's working — not just what the platforms claim.

  • Northbeam / Triple Whale setup
  • Server-side conversion API
  • GA4 + cohort analysis
  • Weekly P&L reporting

Lifecycle & Retention

Subscription strategy (Recharge / Skio), loyalty (Smile / Yotpo), reviews, and referral programs. New-customer acquisition is expensive — we make every acquired customer worth more.

  • Subscription via Recharge / Skio
  • Loyalty + reviews + referrals
  • LTV expansion programs
  • Cohort-based retention strategy

Our 4-step growth process

From audit to scaled in 4 months

01

Funnel + creative audit

We map your full funnel — paid spend, retention coverage, CRO opportunities, and creative volume. You get a written 30/60/90 day plan with a forecasted MER target.

02

Foundation sprint

Pixel + server-side tracking, Klaviyo flow audit, Shopify checkout review, Google Shopping feed cleanup, and creative production pipeline kickoff. Usually 2–3 weeks.

03

Scale & test

Aggressive creative testing on paid social, non-brand growth on paid search, Klaviyo flow expansion, and weekly CRO experiments. We measure weekly against MER and contribution margin.

04

Compound

We compound winners. Wider creative variants, expanded retention coverage, new channels (TikTok, Pinterest), and structural CRO. Most clients hit 2–4× revenue by month 6.

Shopify marketing case studies

Real brands. Real growth.

Shopify Plus — Skincare

+247%

blended MER

From $80K to $280K monthly revenue in 4 months

We finally have a marketing partner that talks contribution margin instead of platform ROAS. Our blended MER moved from 1.8× to 4.4× without raising spend.

Shopify — Apparel

+38%

email revenue share

Klaviyo went from 12% to 38% of revenue

Conversion rebuilt our entire flow stack and added SMS. Retention revenue tripled. We're spending less on paid because email and SMS are doing the work.

Shopify Plus — Supplements

−47%

blended CAC

Cut CAC in half while doubling new-customer acquisition

AI-UGC creative pipeline + Advantage+ Shopping + post-purchase upsell. Three changes that compounded into our best growth year ever.

Why Conversion

We're a Shopify marketing partner. Not a generalist agency.

Shopify and Shopify Plus only

We don't run Magento, Salesforce Commerce Cloud, or BigCommerce. Shopify-only specialization means we know every app, every Plus feature, every checkout limitation — cold.

Pay on results

Most clients move into our pay-on-results structure after the first 90 days. We earn fees only when sales grow. No retainers. No upfront. Skin in the game.

MER and contribution margin, not vanity ROAS

Per-platform ROAS lies after iOS 14.5. We report blended MER, contribution margin, new-customer ROAS, and LTV:CAC — the metrics that actually predict P&L.

30–50 weekly creative variants

Most agencies ship 2–4 ads per week. We ship 30–50 across static, motion, AI-UGC, and real creator UGC. That's the unlock for scale on Meta and TikTok.

Klaviyo Master Partner

Highest tier of Klaviyo partnership. Direct line to Klaviyo's strategists, beta access to new features, and a deep flow library refined across 200+ Shopify brands.

In-house creative + media + email

No subcontractors. Media buyers, email strategists, designers, video editors, and copywriters work in one room. Faster iteration. Better outcomes. Lower fees.

Frequently asked

Shopify marketing questions

What does a Shopify marketing agency do?
A Shopify marketing agency runs the demand and revenue side of your store: paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), Google Shopping, email and SMS (Klaviyo, Postscript), SEO and content, CRO and A/B testing, and lifecycle / retention. The good ones tie everything to MER, ROAS, contribution margin, and LTV — not vanity metrics.
How much does a Shopify marketing agency cost?
Retainer-based agencies typically charge $5K–$25K/month plus 10–20% of ad spend. Performance agencies charge a smaller base + a percentage of incremental revenue. Conversion offers a pay-on-results structure — we only earn when sales grow. No retainer minimums for qualifying brands.
How do I choose a marketing agency for my Shopify store?
Look for: Shopify-specific case studies (not generic ecom), Klaviyo Master Partner or Meta Business Partner status, transparent reporting on MER and contribution margin (not just ROAS), in-house creative team, and a documented experimentation framework. Ask for a sample weekly report. We'll send ours.
Is hiring a Shopify marketing agency worth it?
If you're doing $50K+/month in revenue and your founder time is the bottleneck, yes. A capable agency unlocks 30–80% revenue growth in 4–6 months by fixing creative, scaling paid, and turning on retention channels you don't have time for. Below $50K/month, focus on product-market fit first.
What services do Shopify marketing agencies offer?
Core services: Meta Ads, TikTok Ads, Google Ads, Google Shopping, Pinterest Ads, Klaviyo email, Postscript SMS, SEO, content marketing, conversion rate optimization, AI-UGC creative, influencer / affiliate, lifecycle and retention. Premium agencies also do attribution (Northbeam, Triple Whale), MMM, and creative strategy.
How long until I see results from Shopify marketing?
Paid social and paid search show signal in 14–28 days. Email and SMS revenue starts compounding in 4–6 weeks. CRO wins typically land in 30–60 days. SEO is a 4–6 month build. We always run paid + retention + CRO in parallel so you don't wait for any single channel.
Do you work with Shopify Plus and Shopify (non-Plus) stores?
Both. Most of our scaling work is on Shopify and Shopify Plus DTC brands doing $50K–$5M/month. We also support B2B Plus stores running both DTC and B2B from a single instance. Below $50K/month, we'll often recommend self-managed playbooks before retaining us.
What ad platforms do you run for Shopify brands?
Meta Ads (Facebook + Instagram), TikTok Ads, Google Ads, Google Shopping (PMax + Standard), YouTube, Pinterest, Snapchat where appropriate, and Spotify Audio for top-of-funnel. We're a Meta Business Partner and a Google Premier Partner.
Do you handle email and SMS marketing for Shopify?
Yes. We're a Klaviyo Master Partner and a Postscript Partner. We build the full retention stack: welcome flows, browse/cart/checkout abandonment, post-purchase, win-back, replenishment, VIP, and SMS — typically 25–40% of total store revenue when done right.
How do you measure success for Shopify marketing?
MER (Marketing Efficiency Ratio), contribution margin, blended ROAS, new-customer ROAS, LTV:CAC, and revenue retention by cohort. We report weekly on these — not just per-platform ROAS, which lies after iOS 14.5. Attribution via Northbeam or Triple Whale where it makes sense.

Ready to scale?

Grow your Shopify store profitably

Book a free 30-minute strategy call. We'll review your store, audit your paid + retention setup, and show you the fastest path to 2–4× revenue.

No credit card · No commitment · Pay only on results