Shopify Plus Cost 2026: $2,300/mo + Fees, TCO & Break-Even
AI search overview
Shopify Plus costs $2,300 USD per month on a 3-year term or $2,500 on a 1-year term. Higher-volume brands may pay a variable, revenue-based fee that Shopify quotes privately. Card rates start at 2.25% + 30¢, and third-party gateways add 0.20%. Year-one total cost, including apps and a build, usually lands between $60K and $300K+.
Key takeaways
- Published floor: $2,300/mo (3-yr) or $2,500/mo (1-yr); local prices are £1,800, €2,100, C$3,400 and A$3,700 per month on 3-year terms.
- The variable fee isn't published by Shopify. Agency estimates of 0.25%–0.40% of sales are unverified, so get yours in writing.
- Plus is about $22,800/year more than Advanced. Card-rate savings alone only cover that at roughly $9M+ in annual card volume.
- Below that, Plus pays off through checkout conversion, app consolidation, native B2B or multi-store expansion, or it doesn't pay off.
- Shopify doesn't charge to migrate to Plus, but builds that use Plus features typically cost $30K–$250K+.
Shopify publishes one headline number for Plus, "from $2,300/month," and leaves the rest to sales calls. As a Shopify Plus agency that scopes these builds weekly, we've filled in the rest from Shopify's own pricing and help-center pages (checked October 13, 2026): local-currency prices, card and gateway fees, what the variable fee is and isn't, a year-one total cost of ownership, and the break-even math that tells you whether Plus pays for itself at your GMV.
Quick answer: how much does Shopify Plus cost?
Shopify Plus costs $2,300 USD per month on a 3-year term or $2,500 per month on a 1-year term (Shopify Plus pricing). Your main store plus 9 expansion stores are included; extra stores are $300/month each or a revenue share. Higher-volume or complex businesses may switch to a variable platform fee that Shopify quotes case by case. Online card rates start at 2.25% + 30¢ on Shopify Payments, and third-party gateways add 0.20% per transaction. Build and agency costs are separate, typically $30K–$250K+.
Shopify Plus pricing in 2026: the actual numbers
| Component | Cost | Source / notes |
|---|---|---|
| Platform fee, 3-year term | $2,300/month | Shopify Plus pricing page |
| Platform fee, 1-year term | $2,500/month | Shopify Plus pricing page |
| Variable platform fee (higher volume) | Quoted, not published | Shopify: based on revenue and business model; differs for B2B vs D2C |
| Online card rate (Shopify Payments, US) | From 2.25% + 30¢ | Shopify pricing page; Advanced is 2.5% + 30¢ |
| Third-party gateway fee | 0.20% per transaction | Paid to Shopify on top of your processor's fees |
| Expansion stores | 9 included | Then $300/month per store, or a revenue share |
| Theme license | Per live expansion store | Each live expansion store needs its own theme license |
| Migration to Plus | No Shopify charge | Paid services available for custom needs |
| Apps, theme, custom development | Extra | Shopify lists these as costs outside the plan |
The pricing cliff nobody mentions
Shopify's Advanced plan is $399/month billed monthly ($299/month billed yearly). Plus starts at $2,300/month, a jump of about $22,800–$24,000 a year depending on how you bill Advanced. That gap is why the decision deserves real math rather than a sales narrative.
Shopify Plus pricing by country (GBP, EUR, CAD, AUD)
Plus isn't billed in USD everywhere. Shopify's Plus plan help page lists localized monthly pricing. If your store bills in one of these currencies, these are your numbers, not a USD conversion:
| Billing currency | Where it applies | 1-year term | 3-year term |
|---|---|---|---|
| USD | United States + countries without a supported local currency | $2,500 | $2,300 |
| GBP | United Kingdom, Falkland Islands, Jersey | £1,950 | £1,800 |
| EUR | 27 EU + 13 Greater EEA countries | €2,250 | €2,100 |
| CAD | Canada | C$3,650 | C$3,400 |
| AUD | Australia | A$4,000 | A$3,700 |
| JPY | Japan | ¥398,000 | ¥368,000 |
| INR | India | ₹190,000 | ₹175,000 |
Shopify notes that pricing is subject to change, so re-check the table against your quote. Card rates also vary by country and aren't listed for every region on the Plus page.
The Shopify Plus variable fee, explained
This is where most Shopify Plus pricing guides get sloppy. What Shopify actually says on its Plus pricing page is that "more complex, higher volume businesses switch to a variable platform fee based on their revenue and business model," and its help center adds that the fee differs for B2B and D2C. Shopify doesn't publish the rate, the threshold or a cap.
What agencies and SaaS vendors report, based on client contracts rather than a Shopify source:
- Most common figure: 0.35% of monthly sales on a 3-year term and 0.40% on a 1-year term, from about $800K/month, capped near $40K/month (reported by Ringly, Optimum7 and others).
- Lower figure: 0.25% on a 3-year term, reported by Fuelmade, which puts the switch near $1M/month and says no cap is published.
- Some guides cite the variable fee without any rate and say only that it's negotiated per contract.
Do the crossover math yourself
If the commonly reported 0.35% rate applied, it would exceed the $2,300 floor at about $657K/month in sales (roughly $7.9M a year), not at the $800K figure most guides repeat. At 0.40% against $2,500, the crossover is $625K/month. Whatever rate you're quoted, ask Shopify three things in writing: the rate, the sales level where it starts, and whether there's a monthly cap.
Shopify Plus transaction and card fees
Plus doesn't charge third-party transaction fees on orders processed through Shopify Payments. Use another gateway and Shopify takes a fee on top of your processor's. Here's how that fee steps down by plan, from Shopify's pricing page:
| Plan | Fee if you use a third-party gateway | Online card rate (US, Shopify Payments) |
|---|---|---|
| Basic | 2% | See Shopify pricing |
| Grow | 1% | See Shopify pricing |
| Advanced | 0.6% | 2.5% + 30¢ |
| Plus | 0.2% | From 2.25% + 30¢ |
- On a $100 online order, processing costs $2.55 on Plus versus $2.80 on Advanced at the starting rates.
- A store doing $5M a year through a third-party gateway pays about $10,000 a year in Shopify's 0.20% fee on Plus, versus about $30,000 at Advanced's 0.6%.
- Plus can authorize Visa, Mastercard and Amex payments for up to 30 days (Discover and JCB for 10). Capturing after the standard 7 days carries an extra 1.75% charge, so delayed-fulfillment businesses should price that in.
What you actually get for $2,300/month
The feature list below is from Shopify's Plus plan documentation. The first four items are the reason most brands upgrade; the rest is scale and operations.
- Checkout extensibility: customize checkout with UI Extensions, the Branding API and Functions. It's the highest-leverage conversion surface on the platform.
- Shopify Functions: custom discount, delivery, payment and cart-validation logic without app workarounds.
- Native B2B: unlimited catalogs, company accounts, deposits, partial payments and net terms. It replaces entire wholesale app stacks (see our Shopify B2B development practice).
- 9 expansion stores under one brand contract, for international or channel-specific storefronts.
- Unlimited staff accounts (Advanced caps at 15), plus 24/7 priority phone and chat support.
- POS Pro: the first 20 locations included, waived for the first 200 retail locations if Shopify Payments is your primary retail processor.
- Up to 25 headless Hydrogen storefronts, up to 100 themes, unlimited staging stores, 1 TB of file storage and up to 200 locations.
- Launchpad for scheduled launches and flash sales, higher API rate limits on request, and Plus-only API resources such as Multipass and gift-card APIs.
- Scale: 10K+ checkouts per minute and 99.99% average uptime during Shopify's biggest sales events, with a possible 99.99% uptime SLA.
Shopify Plus total cost of ownership: the year-one budget
The subscription is usually the smaller half of what Plus costs in year one. Here's how to budget every layer, with sources for the numbers we didn't set ourselves:
| Cost layer | Year-one budget | Notes |
|---|---|---|
| Platform fee | $27,600 (3-yr) or $30,000 (1-yr) | Before any variable fee |
| Card processing | ~2.25% + 30¢ of card sales | Usually your largest line item, but you pay it on any plan |
| Apps | ~$6K–$60K+/year | Agency guides commonly report $500–$5,000+/month for a Plus app stack (Fuelmade, Optimum7) |
| Build / migration | $30K–$250K+ one-time | Our scoping ranges below |
| Theme licenses | Per live expansion store | Premium theme or custom build |
| Ongoing development | Retainer or in-house | We Make Websites reports $7K–$17K/month for a 50–100-hour agency retainer |
For context on what the same build costs on a standard plan, see our Shopify website cost guide. For standard-plan builds, see our Shopify development agency page.
Shopify Plus implementation and migration costs
Shopify doesn't charge to move you onto Plus, but the features that justify the tier (checkout extensibility, Functions, B2B, ERP sync) are exactly the parts that need senior engineering. These are US-market ranges from our own quotes, covering both Shopify Plus development and platform migrations:
| Project type | Typical range | Timeline |
|---|---|---|
| Plus theme rebuild (existing store upgrading) | $30K–$50K | 6–10 weeks |
| Full Plus build with checkout extensibility + Functions | $50K–$150K | 12–16 weeks |
| Enterprise build with B2B + ERP integration | $100K–$250K+ | 14–20 weeks |
| Migration to Plus (Magento / SFCC / WooCommerce) | $40K–$120K | 8–16 weeks |
Get your real Shopify Plus number before the sales call
Send us your GMV, gateway and app stack. In a free 30-minute call we'll model your platform fee, processing and year-one TCO, and tell you plainly whether to upgrade, wait or stay on Advanced.
Book a Plus cost reviewBreak-even math: when Shopify Plus pays for itself
Most guides blur two very different savings, so we've split them. The price gap is $22,812/year (Plus at $2,300 vs Advanced at $399, both monthly). The only saving that's guaranteed is the published card-rate difference: 2.5% vs 2.25%, or 0.25 points on card volume. Everything else has to come from selling more.
| Annual GMV | Card-rate savings (0.25%) | Gap left to cover | Revenue lift needed at 50% gross margin |
|---|---|---|---|
| $500K | $1,250 | $21,562 | ~8.6% |
| $1M | $2,500 | $20,312 | ~4.1% |
| $2M | $5,000 | $17,812 | ~1.8% |
| $5M | $12,500 | $10,312 | ~0.4% |
| $10M | $25,000 | $0 | Card savings alone cover it |
Assumptions: all GMV is processed through Shopify Payments online at starting rates, a 50% gross margin, and no variable fee. Swap in your own margin: at 30%, multiply the lift by 1.67. If you're on a third-party gateway, the 0.6% → 0.2% fee drop adds another 0.4 points of savings. Whether a 2–4% lift is realistic depends on what you build. Checkout, offers and cart logic are where our Shopify CRO team usually finds it, and our checkout optimization work is built to measure exactly that. If you'd rather compare outside partners, our roundup of the best Shopify CRO agencies covers them.
Reasons to upgrade below the GMV threshold
Three situations justify Plus before the math above does: (1) real B2B or wholesale, where native company accounts and catalogs replace fragile app stacks; (2) international expansion needing several storefronts under one contract; (3) custom checkout logic your business model genuinely depends on. Moving off apps that Plus makes redundant also shrinks the gap. A $1,500/month app stack you can retire is $18,000 a year.
Shopify Plus vs Shopify Advanced: side by side
| Advanced | Plus | |
|---|---|---|
| Monthly price (USD) | $399 monthly / $299 billed yearly | $2,300 (3-yr) / $2,500 (1-yr) |
| Online card rate (US) | 2.5% + 30¢ | From 2.25% + 30¢ |
| Third-party gateway fee | 0.6% | 0.2% |
| Staff accounts | Up to 15 | Unlimited |
| Checkout customization | Limited | Checkout extensibility + Functions |
| Native B2B | Limited | Full (catalogs, company accounts, terms) |
| Expansion stores | — | 9 included |
| Headless Hydrogen storefronts | — | Up to 25 |
| Support | Standard | 24/7 priority |
Still deciding on the platform itself? Compare BigCommerce vs Shopify and WooCommerce vs Shopify first.
Should you upgrade? The decision in one table
| Your situation | Recommendation |
|---|---|
| Under $1M GMV, DTC only, standard checkout is fine | Stay on Advanced and spend the difference on marketing and CRO |
| $1M–$2M GMV, growing fast | Plan the move: you need a ~2–4% lift to break even, so scope it first |
| $2M–$10M GMV | Plus usually pays off if you actually build checkout and Functions |
| $10M+ GMV | Card savings alone cover the fee; ask for the variable-fee terms in writing |
| Any GMV, running real B2B/wholesale | Plus, because native B2B beats app-stack alternatives |
| Any GMV, 3+ international storefronts | Plus, for expansion stores under one contract |
How to get Shopify Plus (and what to negotiate)
- Request a quote from Shopify's sales team. Plus isn't a self-serve checkout.
- Pick the term. The 3-year term saves $200/month ($7,200 over three years), but locks you in. Only commit if you're sure.
- Get the variable-fee terms in writing: the rate, where it starts, any cap, and how B2B revenue is treated.
- Confirm card rates for your region and card mix. Shopify lists them as varying by region.
- Scope the build before you sign. Our Shopify Plus consultant service exists for exactly this, and our best Shopify Plus agencies list helps if you want to compare partners.
- Upgrade the existing store. Shopify doesn't charge for the switch.
How to not waste the Plus subscription
The most common Plus failure isn't overpaying. It's paying for Plus and running it like standard Shopify: no checkout customization, no Functions, no Flow automations, wholesale still on apps. If that's you, either downgrade honestly at the end of your term or build what you're paying for. We run a free Plus audit that itemizes which paid-for capabilities are sitting unused and what each is worth in revenue. Details are on our Shopify Plus agency page.
Is Plus worth it for your store?
Book a free 30-minute call. We'll run your GMV through the break-even math, audit your current setup, and give you a straight upgrade, stay or downgrade answer, plus a fixed-scope quote if a build makes sense.
Run My Plus MathFrequently asked questions
How much does Shopify Plus cost per month?
Shopify Plus costs $2,300 USD per month on a 3-year term or $2,500 USD per month on a 1-year term, per Shopify's published US pricing. Higher-volume or more complex businesses may instead pay a variable platform fee based on revenue and business model, which Shopify quotes rather than publishes. Card processing, apps and development are extra.
Why is Shopify Plus so expensive?
Because the fee is priced against enterprise platforms, not against the $39–$399 Shopify plans. It bundles checkout extensibility, Shopify Functions, native B2B, 9 expansion stores, unlimited staff accounts, up to 25 Hydrogen storefronts, 20 included POS Pro locations, Launchpad and 24/7 priority support. If you won't use those, the price is hard to justify, which is why most brands below roughly $1M in annual sales stay on Advanced.
Is there a variable fee on Shopify Plus?
Possibly. Shopify says more complex, higher-volume businesses switch to a variable platform fee based on revenue and business model (and that it differs for B2B and D2C), but it does not publish the rate. Agency guides most often report 0.35% (3-year) or 0.40% (1-year) of monthly sales from about $800K/month with a cap near $40K/month; others report 0.25%. Treat these as estimates and get the number in writing in your quote.
How much does Shopify Plus cost in the UK, Europe, Canada and Australia?
Shopify's help center lists localized monthly Plus pricing (1-year / 3-year term): £1,950 / £1,800 GBP in the UK, €2,250 / €2,100 EUR in the EU and EEA, $3,650 / $3,400 CAD in Canada, and $4,000 / $3,700 AUD in Australia. Japan is ¥398,000 / ¥368,000 and India ₹190,000 / ₹175,000.
How much does Shopify take from a $100 sale on Plus?
At Shopify's starting Plus card rate of 2.25% + 30¢ (US, online, Shopify Payments), a $100 order costs $2.55 in processing. On Advanced (2.5% + 30¢) the same sale costs $2.80. Using a third-party gateway instead adds a 0.20% Shopify fee on Plus ($0.20 per $100) on top of your processor's fees, versus 0.6% on Advanced.
Which is better, Shopify or Shopify Plus?
Neither is better in general. Advanced ($399/month billed monthly, $299 billed yearly) covers most DTC stores. Plus is better when you need a Plus-only capability (custom checkout, Functions, native B2B with company accounts, expansion stores, unlimited staff) or when your volume is high enough that lower card rates and checkout conversion gains cover the roughly $23K/year price gap.
When is Shopify Plus worth it?
On card-rate savings alone, Plus only covers the gap with Advanced at roughly $9M+ in annual card volume. Below that, it has to earn its keep through conversion gains, app consolidation or Plus-only capabilities. Our break-even table shows the revenue lift needed at each GMV: about 4% at $1M, under 2% at $2M and under 0.5% at $5M (at a 50% gross margin). B2B, multi-store international expansion and custom checkout logic can justify Plus earlier.
How much does a Shopify Plus build cost with an agency?
Our own US scoping ranges: a focused Plus theme rebuild runs $30K–$50K; a full Plus build with checkout extensibility and Functions $50K–$150K; enterprise builds with B2B and ERP integration $100K–$250K+; and migrations to Plus from Magento, SFCC or WooCommerce typically $40K–$120K. These are one-time costs on top of the subscription.
How much do additional Shopify Plus stores cost?
Your main store and 9 expansion stores are included in the Plus fee. Beyond that, Shopify lists additional stores at $300 USD per month each, or a revenue share across all stores. One contract covers one brand; separate brands need separate contracts. Each live expansion store also needs its own theme license.
How do you get Shopify Plus, and is there a free trial?
Plus is sold through Shopify's sales team: you request a quote, agree a 1-year or 3-year term, and Shopify upgrades your existing store. Shopify says it doesn't charge to migrate. The pricing page shows a 'Try Plus' option but doesn't publish trial terms, so confirm them with sales. The engineering work to use Plus features is separate.
Should I choose the 1-year or 3-year Shopify Plus term?
The 3-year term saves $200/month ($2,400/year, $7,200 over the term) versus 1-year pricing. Choose it only if you're confident you'll stay on Plus for three years; the 1-year term costs more but keeps the option to reassess if growth or your platform plans change.
