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Conversion

PPC Conversion Optimization Agency

PPC conversion optimization that turns clicks into revenue

Most agencies split media buying and landing pages across two teams that never talk. We run paid search and post-click conversion as one accountable program — Google Ads, Microsoft Ads, and Performance Max feeding directly into landing pages built and continuously tested to convert that exact traffic.

  • Senior media buyers, not junior reps on a dashboard template
  • Landing pages built + tested for paid traffic specifically
  • Pay tied to ROAS, not just ad spend managed
  • Google Ads, Microsoft Ads, and Performance Max under one team
Conversion service illustration in brand blue and green

Conversion in numbers

3.8x

Avg ROAS lift

$42M+

Ad spend managed

+61%

Avg post-click CVR lift

14 days

To first live test

About Conversion

A pay-on-results agency that runs media buying and landing pages as one loop

Founded 2018

San Francisco HQ

$42M+ Ad Spend Managed

Google + Microsoft

Shopify Plus Partner

Since 2019

Pay-on-Results

Tied to ROAS

Conversion is a pay-on-results growth agency headquartered in San Francisco, founded in 2018, and a Shopify Plus Partner since 2019. We work with Shopify/DTC ecommerce brands, B2B companies, and healthcare practices running Google Ads, Microsoft Ads, and paid search campaigns who are tired of paying for clicks that land on pages that don't convert.

What separates us from a generic large agency is structural: your media buyer and your landing page team are the same team, working off the same weekly data. Every dollar of spend feeds directly into a landing page built — and continuously tested — to convert that specific audience, device, and intent. No handoffs, no waiting six weeks for a dev sprint to fix a broken funnel.

Why most PPC engagements underperform

Great media buying can't fix a landing page that leaks

We've audited hundreds of paid search accounts. The same three structural problems show up whether the incumbent is a freelancer, an in-house hire, or a large agency.

Media buying and CRO are two vendors that never talk

The agency running your Google Ads has no say in the landing page, and whoever owns the website has no visibility into which campaigns are sending which traffic. Nobody is accountable for the number that actually matters: revenue per click. We run both functions as one team with one weekly scorecard.

Paid budget lands on a generic homepage or PDP

Search and Shopping traffic gets routed to the same page organic and email traffic sees — same headline, same offer, same proof points, regardless of the keyword or ad that earned the click. We build and test landing pages matched to specific campaigns, audiences, and intent, not one-size-fits-all pages.

You're paying for spend managed, not results delivered

Most agencies bill a flat retainer or a percentage of ad spend — they get paid more when you spend more, regardless of ROAS. Our pay-on-results structure ties our fee to incremental revenue and ROAS, which means we're incentivized to cut wasted spend, not protect it.

Tired of paying for clicks that land on pages that don't convert?

Book a free 30-minute strategy call. We'll audit your current account and landing pages and show you exactly where spend is leaking before you commit to anything.

30-minute call · No commitment · Custom quote in 48 hours

PPC conversion optimization services

Media buying and landing pages, run by one team

Full-service paid search management and post-click conversion optimization — across Google Ads, Microsoft Ads, and every landing page your budget touches.

Google Ads & Microsoft Ads Management

Full account management across Search, Shopping, and Performance Max on Google, plus Microsoft Ads (Bing) — campaign structure, bid strategy, audience layering, and creative testing run by senior media buyers, not junior reps executing off a template.

  • Search, Shopping & Performance Max
  • Microsoft Ads (Bing) coverage
  • Bid strategy + audience signal layering
  • Weekly optimization, not set-and-forget

Landing Page Design & CRO for Paid Traffic

Landing pages designed and built specifically for the traffic your ads send — matched headline-to-ad-copy, friction removed from the exact conversion path, and a continuous A/B testing program run against statistically significant sample sizes.

  • Campaign-matched landing pages, not generic PDPs
  • Copy + design built off actual ad creative
  • Continuous A/B and multivariate testing
  • Built on Shopify, Webflow, Unbounce, or headless

Remarketing & Retargeting Funnels

Multi-touch remarketing across Google and Microsoft's display and search networks, sequenced by funnel stage — cart abandonment, browse abandonment, past purchasers, and lookalike-informed prospecting pools.

  • Funnel-stage sequenced messaging
  • Cart & browse abandonment flows
  • Cross-network remarketing (search + display)
  • Frequency capping + creative rotation

Ecommerce PPC (Shopping Feed & Dynamic Remarketing)

Product feed optimization for Google Merchant Center and Microsoft Merchant Center — titles, attributes, custom labels, and feed rules that improve Shopping and Performance Max match quality, paired with dynamic remarketing tied to actual catalog data.

  • Feed structure, titles & custom labels
  • Merchant Center health monitoring
  • Dynamic remarketing by SKU
  • Performance Max asset group strategy

B2B PPC & Lead-Gen Campaigns

Search campaigns and landing pages built around your actual sales cycle — form conversion, demo bookings, or call tracking as the primary event, with lead quality scored against your CRM, not just cost-per-click.

  • Form, call & demo-booking conversion tracking
  • Lead quality scoring tied to CRM/pipeline
  • ABM-aligned targeting for enterprise accounts
  • Sales-cycle-matched landing page journeys

Enterprise PPC Account Structuring & Governance

Campaign architecture, naming conventions, and change-log documentation built to scale past 50+ campaigns without becoming unmanageable — plus budget pacing rules, negative keyword governance, and role-based access for multi-stakeholder accounts.

  • Scalable campaign architecture & naming
  • Budget pacing + alerting rules
  • Shared negative keyword governance
  • Documented change log for every edit

Conversion Tracking & Attribution Setup

GA4 configuration, server-side tagging via a Google Tag Manager server container, offline conversion imports, and a documented attribution model — so your ROAS and CPA numbers reflect reality, not a broken client-side tag.

  • GA4 + server-side (CAPI-style) tagging
  • Offline conversion import for sales-assisted deals
  • Cross-device & cross-platform attribution model
  • Weekly tracking QA, not a one-time setup

Our process

From account audit to compounding ROAS in 14–90 days

Conversion's four-stage growth process visualized in brand blue and green
01

Audit & tracking rebuild

Full audit of existing Google/Microsoft accounts, feed health, and conversion tracking. Most accounts we inherit are undercounting conversions 15–40% — we fix tracking before we touch a single bid.

02

Restructure & first landing page

Campaign architecture rebuilt around your actual margin and sales cycle. First campaign-matched landing page ships within 14 days, wired with a testing framework from day one.

03

Test & iterate

Weekly optimization cycle across bids, creative, audiences, and landing page variants. Every test is tied to a hypothesis and a statistically significant sample before we call a winner.

04

Scale what's proven

Budget shifts toward what's compounding ROAS — winning campaigns, winning landing page variants, winning audiences. Reporting ties every dollar to revenue, not just clicks or impressions.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you actually get from a freelancer, an in-house hire, a large agency, and Conversion.

FeatureFreelancerIn-House TeamLarge AgencyConversion
Media buying + landing page CRO, one team—Rarely both rolesSplit across two teams✓
Senior media buyer assignedSometimes✓Often a junior account rep✓
Dedicated landing page design + dev—Only if headcount allowsAdd-on, extra cost✓
Pay tied to ROAS, not spend managed—N/A — salaried—✓
Continuous landing page A/B testing—Rarely resourcedAdd-on, extra cost✓
Server-side conversion tracking (GA4, CAPI)RarelyIf technical hire existsInconsistent✓
Google + Microsoft + Performance Max coverageLimitedDepends on hireOften Google-only✓
Enterprise account governance & change-log—InformalInconsistent✓
B2B + ecommerce + healthcare experienceNarrowSingle verticalVaries✓
Weekly reporting tied to real attributionInconsistentDepends on toolingOften vanity metrics✓
Typical monthly cost$1.5K–$5K$8K–$20K+ salary$5K–$15K + % of spend$2.5K–$20K, ROAS-aligned
Time to first live landing page testWeeks, if at allDepends on dev backlog4–8 weeks14 days

Case studies

Real accounts. Real ROAS.

Google Ads + Landing Page CRO — DTC Skincare Brand

+212%

ROAS in 120 days

From a Google-only agency to Google + Microsoft + tested landing pages

“Our old agency reported ROAS on a dashboard and that was it. Conversion rebuilt our tracking, added Microsoft Ads, and shipped a new PDP-style landing page for our top campaigns. Blended ROAS more than doubled in four months.”

Search + Lead-Gen Landing Pages — B2B Industrial Supplier

-47%

Cost per qualified lead

Cutting cost-per-qualified-lead nearly in half without cutting spend

“We were judged purely on cost-per-click by our last vendor. Conversion tied our campaigns to actual CRM pipeline data, rebuilt our form flow, and cut our cost per qualified lead by almost half in one quarter.”

Search + Landing Page CRO — Multi-Location Healthcare Practice

3.1x

Booked consult volume

Tripling booked consultations across 6 locations without new locations

“Compliance review used to slow every landing page change to a crawl. Conversion built a governance process our legal team trusted, and we tripled booked consultations from the same locations and roughly the same spend.”

See what fixing the media-buying-to-landing-page gap is worth

Send us your last 90 days of Google Ads or Microsoft Ads data. We'll show you where spend is leaking to a landing page problem, not a bidding problem.

30-minute call · No commitment · Custom quote in 48 hours

What clients say

Trusted by ecommerce, B2B, and healthcare accounts

Every other agency we talked to wanted to own either the ads or the website, never both. Conversion was the first team that treated them as one job. Our ROAS moved within the first month.

Melissa H.

Founder · DTC Skincare Brand

We'd been paying a percentage of ad spend for two years with no accountability on actual conversion rate. Switching to a pay-on-results structure changed the entire relationship.

Rajiv P.

VP Marketing · B2B Industrial Supplier

Our compliance team was terrified of landing page changes until Conversion built a review process that actually worked for a regulated healthcare practice. Now we ship tests every two weeks.

Dana K.

Director of Growth · Multi-Location Healthcare Group

The Microsoft Ads account they built from scratch is now 18% of our paid revenue at a lower CPA than Google. Our last agency told us Bing wasn't worth the effort.

Trevor L.

Head of Performance Marketing · Ecommerce Home Goods Brand

They found we were undercounting almost a third of our conversions before touching a single campaign. Fixing tracking alone changed which campaigns we thought were working.

Alina S.

Growth Lead · B2B SaaS Company

Senior people on the account from day one — not a junior rep reading a dashboard back to us on a monthly call. That alone was worth switching agencies for.

Omar F.

CMO · DTC Supplement Brand

Why Conversion

One accountable loop, not two vendors pointing fingers

Media buying and landing pages, one team

Your media buyer and your landing page designer sit in the same weekly meeting looking at the same data. When a campaign underperforms, we know within a day whether it's a bidding problem or a landing page problem — and we fix the actual one.

Senior media buyers, not junior account reps

No accounts run entirely by someone optimizing off a dashboard template with a script. Every account has a senior strategist who understands your margin structure, sales cycle, and what a 'good' ROAS actually means for your business.

Pay tied to ROAS, not ad spend managed

Most agencies earn more when you spend more. Our pay-on-results structure for qualifying accounts ties our fee to incremental revenue and ROAS — so cutting wasted spend is in our financial interest, not just yours.

Landing pages built for the traffic, not a generic homepage

We design and ship pages matched to the specific campaign, ad, and audience sending the click — not one homepage doing double duty for organic, email, and every paid campaign at once.

Cross-platform, not Google-only

Google Ads, Microsoft Ads, and Performance Max under one strategy. Most agencies default to Google-only and leave underpriced Microsoft Ads inventory on the table.

Enterprise-grade governance when you need it

Scalable campaign architecture, budget pacing rules, shared negative keyword lists, and a documented change log for accounts with multiple stakeholders or regulatory review — built in, not bolted on after something breaks.

What you walk away with

A working system, not just a monthly report

Every Conversion PPC + CRO engagement ships with these artifacts in your hands — yours to keep, review, and audit at any time.

Everything included in a Conversion engagement, laid out as tangible deliverables

Strategy

  • Account + tracking audit deck
  • 90-day media & testing roadmap
  • ROAS / CPA targets by campaign type
  • Attribution model documentation

Landing Pages

  • Campaign-matched page designs
  • A/B & multivariate test log
  • Copy variants tied to ad creative
  • Conversion event mapping

Media & Tracking

  • Restructured Google + Microsoft accounts
  • GA4 + server-side tagging setup
  • Shopping/Merchant Center feed rules
  • Negative keyword + governance docs

Reporting

  • Weekly performance scorecard
  • Monthly ROAS / CPA / CVR trend report
  • Test-by-test results log
  • Quarterly strategy review call

Ready to stop paying for clicks that don't convert?

One call. One audit of your current account and landing pages. A clear plan with timelines, scope, and a ROAS target — no retainer commitment required upfront.

30-minute call · No commitment · Custom quote in 48 hours

Frequently asked

PPC conversion optimization questions

What does a PPC conversion optimization agency actually do?
A PPC conversion optimization agency runs paid search media buying and the landing pages that traffic lands on as one connected program, instead of splitting them across two vendors. That means Google Ads, Microsoft Ads, and Performance Max campaign strategy, bidding, and creative sit in the same room as landing page design, copy, and A/B testing — so every dollar of spend is judged on post-click conversion rate, not just click-through rate or cost-per-click.
How much does PPC management cost?
In the US market, standalone PPC management typically runs $2,500–$8,000/month for accounts spending under $20K/month in media, and $8,000–$20,000+/month for larger accounts, often billed as a flat fee or 8–15% of ad spend. Add landing page CRO — design, dev, and a continuous testing program — and a fully connected PPC + CRO engagement usually runs $6,000–$25,000/month depending on account complexity, number of landing pages in test, and platforms covered. Conversion offers a pay-on-results structure tied to incremental ROAS for qualifying accounts. Get a fixed quote in 48 hours after a 30-minute call.
What's a good ROAS for a paid search campaign?
It depends entirely on your margin structure, not a universal number. As a rough band: ecommerce brands with healthy margins typically target 4–6x blended ROAS across the account, with branded search often clearing 10x+ and cold prospecting campaigns running 2–3x while they build a remarketing pool. B2B and healthcare lead-gen accounts usually aren't judged on ROAS at all — cost-per-qualified-lead and lead-to-close rate matter more. We set your target off your actual contribution margin and CAC payback window in the first strategy call, not a generic benchmark.
Is there a minimum ad spend to work with your agency?
Most of our PPC + CRO engagements start with accounts spending $15,000+/month in combined Google and Microsoft Ads media (separate from our management fee), since that's roughly the volume needed to run statistically meaningful landing page tests alongside the media program. We make exceptions for high-intent B2B and healthcare accounts where lead value is high even at lower click volume. Under that threshold, our Shopify Marketing Agency retainer is usually a better fit since paid search is one of several channels running in parallel.
How does landing page CRO actually improve paid media ROI?
Paid search ROI is a function of two numbers: cost per click and post-click conversion rate. Most agencies only control the first one. A landing page built and continuously tested for the specific traffic segment it receives — matching ad copy to headline, cutting the form or checkout friction, reordering proof and objection-handling for that audience's intent — routinely lifts conversion rate 20–60% without touching bid strategy. That directly compounds ROAS, since you're converting more of the same clicks you're already paying for.
Should we build an in-house PPC team or hire an agency?
In-house makes sense once you're spending $75K+/month in media and can justify a senior media buyer, a CRO/design resource, and an analytics hire as full-time roles — otherwise you're paying full salaries for part-time attention. An agency gives you senior-level media buying and landing page CRO from day one, cross-account pattern recognition across multiple advertisers, and no hiring risk. Many of our clients run a hybrid model: an in-house marketing lead who owns strategy and brand, with our team executing media buying, landing page builds, and testing.
Do you manage Microsoft Ads (Bing) as well as Google Ads?
Yes. Microsoft Ads is underpriced traffic for most advertisers — lower CPCs, less competition, and an audience that skews older and higher-income in several verticals, especially B2B and healthcare. We run it as a standard part of the program, not an upsell, typically allocating 10–20% of search budget there once Google campaigns are stable, and scaling it further where the CPA data supports it.
How long until we see results?
Conversion tracking and account audits are typically complete in week one. New or restructured Google/Microsoft campaigns start serving in weeks 2–3. The first landing page test usually goes live within 14 days of kickoff. Meaningful, statistically significant lift in ROAS and post-click conversion rate is usually visible by day 60–90, once we've cycled through 3–5 landing page test iterations and the account has enough conversion data to bid efficiently.
What's the difference between this and the Shopify Marketing Agency service?
Our Shopify Marketing Agency service is a full-funnel program for Shopify and Shopify Plus DTC brands — Meta and TikTok ads, Klaviyo email/SMS, SEO, and CRO all running together, with paid search as one channel inside that bundle. This PPC Conversion Optimization service is for brands — on Shopify or any other platform, DTC or B2B or healthcare — who specifically need dedicated paid search management and landing page CRO as their own accountable program, not folded into a broader retainer. If you're Shopify and want everything under one roof, start with Shopify Marketing. If you need a focused PPC + landing page team, this is the right page.
Do you build the landing pages, or just tell us what to change?
We build them. Our team includes designers and developers who ship landing pages directly — on Shopify, WordPress, Unbounce, Webflow, or a headless stack — not a slide deck of recommendations for your dev team to eventually get to. Every page ships with the testing infrastructure (variant framework, event tracking, statistical significance monitoring) wired in from day one.
How do you handle conversion tracking and attribution?
Every engagement starts with a tracking audit and rebuild: GA4 configuration, server-side tagging via Google Tag Manager server container or a CAPI-style setup for Google and Microsoft, offline conversion imports for sales-assisted and B2B pipelines, and a documented attribution model everyone agrees on before we optimize a single campaign. Most accounts we inherit are undercounting conversions by 15–40% due to broken client-side tags, ITP/cookie loss, or missing offline conversion import — fixing that alone often changes which campaigns look profitable.
Do you work with B2B lead-gen accounts, or only ecommerce?
Both. Roughly half our PPC book is ecommerce (Shopping, Performance Max, dynamic remarketing) and half is B2B and healthcare lead-gen (Search, call tracking, form and booking conversion optimization). The media buying principles are similar — the conversion event, sales cycle, and landing page psychology are very different, and we structure campaigns and pages around whichever one your business runs on.
What does enterprise PPC account governance include?
For larger or multi-brand accounts, we set up naming conventions and campaign architecture that scale past 50+ campaigns without becoming unmanageable, budget pacing and alerting rules, change-log documentation for every structural edit, negative keyword list governance shared across campaigns, brand safety and placement exclusions, and role-based access control for internal stakeholders and finance. This matters most for accounts with multiple internal approvers or regulatory review (healthcare) where an untracked change can cause a compliance problem, not just a wasted budget.

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Ready to fix the leak?

Turn paid traffic into revenue, not just clicks

Book a free 30-minute strategy call. We'll audit your Google Ads, Microsoft Ads, and landing pages together, and show you exactly what a connected PPC + CRO program would lift in ROAS over the next 90 days.

No credit card · No commitment · Pay only on results