Social Ads Marketing Agency · USA
Performance social ads on Meta, TikTok, LinkedIn, Pinterest, Snapchat, and YouTube — built around creative testing, MER, and contribution margin. By a US-based Meta Business Partner and TikTok Marketing Partner.
Conversion in numbers
+247%
Avg ROAS lift
200+
Brands scaled
30–50
Weekly variants
Since 2018
Building social ads
About Conversion
Meta Business Partner
Verified
TikTok Marketing Partner
Since 2021
200+ Brands Scaled
DTC · B2B · SaaS · Apps
San Francisco, USA
In-house team
Conversion is a performance social ads agency headquartered in San Francisco, serving DTC, B2B, SaaS, and app brands across the US, Canada, UK, and Australia. We've managed paid social spend for 200+ brands since 2018 — Meta, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, and AppLovin — and we're a Meta Business Partner and TikTok Marketing Partner.
We don't sell media buying detached from creative. Our in-house studio produces 30–50 ad variants per month per scaled account — UGC, motion, founder-led, and AI-assisted concepts — fed directly into the buy. Reporting is anchored on contribution margin and MER, not platform ROAS. The number on your P&L is the only one we care about.
Book a free 30-minute strategy call. We'll audit your current paid social and show you the creative, audience, and attribution gaps costing you ROAS.
30-minute call · No commitment · Custom quote in 48 hours
Why most paid social fails
We've audited 200+ paid social setups in the last three years. The same three problems show up in nearly every account that's plateaued.
5–10 ads in rotation, refreshed once a quarter. Meta and TikTok algorithms reward creative velocity — the winners are the accounts shipping 30+ variants per month. Most agencies don't have the in-house production to keep up.
Reporting anchored to inflated platform ROAS that doesn't reconcile with the P&L. Post-iOS 14 attribution drift, view-through windows, and double-counted conversions hide what's actually working. We instrument MER and incrementality from day one.
Great ads dumped onto generic landing pages. Mobile experience untested. Page speed in the red. Form fields too long. CRO and ads run as separate teams. We treat the ad and the page as one funnel — because that's how the user sees them.
Paid social services
Full-service paid social media advertising — strategy, creative, media buying, attribution, and post-click CRO. We work in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, Snap Ads, Google Ads (YouTube), and AppLovin AppDiscovery.
Full-funnel Meta strategy — Advantage+ shopping campaigns, manual scaling structures, audience and offer testing, retargeting, dynamic product ads, and shop integrations. CAPI server-side tracking on every account.
Native TikTok creative strategy — spark ads, branded content, TopView, Smart Performance, and TikTok Shop integration. Built around creator partnerships and the platform's algorithmic preference for in-feed authenticity.
B2B paid social on LinkedIn — sponsored content, message ads, conversation ads, document ads, and lead gen forms. Built for high-AOV B2B SaaS, services, and enterprise sales motions where pipeline quality matters more than volume.
Performance Pinterest for visual-first DTC, home, beauty, fashion, and food brands. Idea pins, shopping ads, dynamic retargeting, and the conversion API for accurate attribution past iOS 14.
Snap for younger DTC audiences and AR-led brands. YouTube for educational, demo-heavy, and consideration-stage funnels — Performance Max, video action campaigns, and brand-lift studies for the upper funnel.
App growth on AppLovin AppDiscovery, TikTok, Meta, and Apple Search Ads. SKAdNetwork-aware bidding, MMP integration (Adjust, AppsFlyer), and creative built specifically for app-install and in-app purchase optimization.
In-house creative studio: static, motion, UGC, founder-led, and AI-assisted ad creative built for the platform. 30–50 variants per month per scaled account, briefed against creative hypothesis docs, not vibes.
Server-side tracking (CAPI, TikTok Events API, LinkedIn Insight Tag), GA4 + GTM server containers, MMM-lite, geo-holdout incrementality tests, and post-purchase surveys. We tell you what's actually working — not what the platform claims.
Custom lead-gen and ecommerce landing pages, A/B testing harness, mobile speed optimization, and form/funnel CRO. Because the ad and the page are one funnel — and a great ad on a slow page is a wasted impression.
Industries we scale
We've scaled paid social spend across the verticals where performance creative wins or loses budget — from fast-moving DTC to regulated B2B.
Meta + TikTok scaling, catalog ads, UGC creative pipelines, and BFCM-grade media plans for fashion, beauty, supplements, and home brands.
LinkedIn + Meta retargeting, ABM list buying, lead gen forms, and pipeline-anchored reporting tied to closed-won, not MQLs.
App install scaling on TikTok, AppLovin, Meta, and Apple Search Ads. SKAd 4.0 bidding, MMP integration, and post-install LTV optimization.
Compliance-aware Meta + LinkedIn campaigns, HIPAA-friendly landing pages, and conversion design for telehealth, supplements, and provider lead gen.
Recurring-revenue funnels with quiz onboarding, retention-aware bidding, and creative built around the unboxing moment.
Quiz-led DTC funnels on Meta + TikTok, ingredient-deep creative, UGC engines, and influencer-paid blends that lower CAC.
Catalog scaling, drop calendars, lookbook creative, and TikTok Shop activation for emerging and scaling fashion DTC brands.
Geo-targeted Meta + TikTok creative for retail-driving and DTC-direct, with store locator integration and shelf-conversion lift studies.
Compliance-reviewed Meta + LinkedIn campaigns, lead form optimization, and post-application drop-off CRO.
High-AOV catalog scaling on Meta + Pinterest, financing offer creative (Affirm/Klarna), and AR-product showcase formats.
Talk to a senior media buyer about your account. Free audit and ROAS forecast within 48 hours of the discovery call.
30-minute call · No commitment · Custom quote in 48 hours
Our paid social process
Account audit, creative audit, attribution audit, and competitive teardown. We surface the bottlenecks (creative, audience, offer, post-click) and set a ROAS / MER lift target — not just deliverables.
Brief and produce 20–30 launch variants. Build server-side tracking (CAPI / Events API), landing pages, and the post-click funnel. Reset campaign architecture for clean signal capture.
Daily optimization, weekly creative drops, and bi-weekly strategic reviews. We isolate winning creative angles, audiences, and offers — then scale aggressively where the data signs off.
Quarterly incrementality tests, MMM-lite reviews, and creative hypothesis refreshes keep the account compounding. We don't ride one winner — we build a creative engine.
How we compare
A side-by-side look at what you actually get from a freelancer, a generalist agency, and Conversion.
Client results
A snapshot of recent paid social engagements. Image and brand reveal added once client approvals land.
Client Result
+312%
ROAS lift
Creative pipeline rebuilt from 8 → 40 variants/month. Server-side CAPI fixed attribution. Contribution margin held positive through the scale curve.
[Client A · DTC Skincare Brand]
Client Result
−54%
Blended CPA
SKAd 4.0-aware bidding, MMP postback debugging, and 50+ creator-led variants. Doubled install volume while CPA dropped 54%.
[Client B · Mobile App]
Client Result
+184%
Pipeline lift
Rebuilt LinkedIn creative around hypothesis docs. Offline conversion uploads tied paid social directly to closed-won pipeline in HubSpot.
[Client C · B2B SaaS]
Client Result
+247%
Avg ROAS lift
TikTok Shop activated with creator whitelisting. BFCM creative shipped in waves with daily refresh cadence. Held a blended 4.2× ROAS through peak.
[Client D · Apparel DTC]
Client Result
−38%
Booking CPA
HIPAA-friendly landing pages rebuilt with dedicated form flow. Compliance-reviewed creative on Meta + LinkedIn lifted booked-consult volume 2.1×.
[Client E · Telehealth Brand]
Most calls end with a number — we run a quick model on your spend, AOV, and creative cadence to estimate the lift a creative-led rebuild would unlock.
30-minute call · No commitment · Custom quote in 48 hours
What founders say
[Testimonial placeholder] — replace with real DTC client quote about creative pipeline cadence and MER reporting clarity. ~280 characters.
[Client Name]
Founder & CEO · DTC Skincare Brand
[Testimonial placeholder] — replace with real B2B SaaS quote about LinkedIn pipeline attribution and creative testing discipline. ~280 characters.
[Client Name]
VP Marketing · B2B SaaS
[Testimonial placeholder] — replace with real mobile app client quote on TikTok + AppLovin scale and SKAd 4.0 bidding. ~280 characters.
[Client Name]
Head of Growth · Mobile App
[Testimonial placeholder] — replace with real subscription brand quote on retention-aware bidding and quiz onboarding funnel. ~280 characters.
[Client Name]
Director of Acquisition · Subscription Brand
[Testimonial placeholder] — replace with real fashion DTC quote on TikTok Shop activation and BFCM scaling. ~280 characters.
[Client Name]
CMO · Apparel DTC
[Testimonial placeholder] — replace with real healthcare quote on compliance-aware Meta + LinkedIn campaigns and HIPAA-friendly landing pages. ~280 characters.
[Client Name]
VP Marketing · Telehealth Brand
Why Conversion
Direct rep escalation, beta access to new ad formats, and platform-side support that takes weeks to get otherwise. Your account benefits from the platform's roadmap before it ships publicly.
Most accounts that have plateaued are creative-bottlenecked, not targeting-bottlenecked. We invest in creative throughput before we invest in bid theater. 30–50 variants per month, briefed against creative hypotheses.
Strategists, media buyers, performance creatives, motion designers, UGC producers, and analysts work in one room from our San Francisco HQ. Fewer handoffs, faster iteration, better outcomes.
Skip the flat retainer. Move into our pay-on-results growth retainer where fees scale with incremental revenue lift. Aligned incentives. No upfront commitment. Cancel anytime.
We instrument server-side tracking, geo-holdouts, and post-purchase surveys. Reporting anchors to the P&L number — not the inflated platform ROAS that lies after iOS 14 and view-through inflation.
Brands that separate ad agency and CRO leave 30%+ on the table. We treat the ad and the page as one funnel and own the entire post-click experience — landing pages, A/B testing, mobile speed.
What you walk away with
Every Conversion engagement ships with these artifacts in your hands — yours to keep, edit, and own.
One call. One audit. A clear plan with creative cadence, attribution stack, and a ROAS lift target. No flat retainers. No upfront commitment.
30-minute call · No commitment · Custom quote in 48 hours
Frequently asked
Related services
Most Conversion clients run multiple workstreams with us — fewer handoffs, one P&L, one team accountable for the revenue number.
Organic + paid social, community, and influencer strategy. Combines with paid social for top-of-funnel + brand lift.
ExploreAI-powered UGC creative production at the velocity paid social demands — 50+ variants per month per scaled account.
ExploreFull-stack Shopify marketing — paid social, Klaviyo email/SMS, SEO, and CRO sprints engineered to scale DTC brands.
ExploreReady to scale?
Book a free 30-minute strategy call. We'll review your current paid social, identify the creative, audience, and attribution gaps, and show you what kind of ROAS lift to expect over the next 90 days.
No credit card · No commitment · Pay only on results