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TikTok Ads Agency · USA

TikTok ads that scale profitably

Performance social ads on Meta, TikTok, LinkedIn, Pinterest, Snapchat, and YouTube, built around creative testing, MER, and contribution margin. By a US-based Meta Business Partner and TikTok Marketing Partner.

  • Meta Business Partner · TikTok Marketing Partner
  • 30 to 50 creative variants per scaled account / month
  • Pay-on-results growth model
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
About Conversion

A US-based paid social agency that tests, builds, and scales

  • Meta Business Partner

    Verified

  • San Francisco, USA

    In-house team

Conversion is a TikTok ads agency and performance social ads agency headquartered in San Francisco, serving DTC, B2B, SaaS, and app brands across the US, Canada, UK, and Australia. We manage paid social spend across Meta, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, and AppLovin, and we're a Meta Business Partner and TikTok Marketing Partner. TikTok work covers Spark Ads, creator partnerships, and TikTok Shop integration (see how to connect TikTok Shop to Shopify), and our Meta ads agency service covers Facebook and Instagram in depth. For formats across platforms, read our guide to shoppable ads.

We don't sell media buying detached from creative. Our in-house studio produces 30 to 50 ad variants per month per scaled account (UGC, motion, founder-led, and AI-assisted concepts), fed directly into the buy, with AI UGC production when an account needs more volume. We treat the ad and the page as one funnel, so landing pages and post-click CRO are part of the work, and paid social is coordinated with organic and influencer programs such as our social media marketing agency service. Reporting is anchored on contribution margin and MER rather than platform ROAS.

Why most paid social fails

Spend isn't a strategy. Creative is.

We regularly audit paid social setups taking over from other agencies. The same three problems show up in nearly every account that's plateaued.

  • Creative starvation

    5 to 10 ads in rotation, refreshed once a quarter. Meta and TikTok algorithms reward creative velocity, and the winners are the accounts shipping 30+ variants per month. Most agencies don't have the in-house production to keep up.

  • Platform ROAS theater

    Reporting anchored to inflated platform ROAS that doesn't reconcile with the P&L. Post-iOS 14 attribution drift, view-through windows, and double-counted conversions hide what's actually working. We instrument MER and incrementality from day one.

  • No post-click discipline

    Great ads dumped onto generic landing pages. Mobile experience untested. Page speed in the red. Form fields too long. CRO and ads run as separate teams. We treat the ad and the page as one funnel, because that's how the user sees them.

Results

Results from client ad accounts

Three past clients across ecommerce, subscription apps and SaaS. Each set of numbers comes from that client's own account.

Top Seedz — client results

Top Seedz

47% increase in new customers

+65%

Increase in CTR

−37%

Reduction in CPA

Waking Up — client results

Waking Up

34% increase in online sales

+57%

Increase in CTR

−69%

Reduction in CPR

NP Digital — client results

NP Digital

Scaling Ubersuggest & NP Digital

+85%

Increase in CTR

−36%

Reduction in CPA

Paid social services

Every platform, every motion, run by specialists

Full-service paid social media advertising: strategy, creative, media buying, attribution, and post-click CRO. We work in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, Snap Ads, Google Ads (YouTube), and AppLovin AppDiscovery.

  • TikTok Ads

    Native TikTok creative strategy: spark ads, branded content, TopView, Smart Performance, and TikTok Shop integration. Built around creator partnerships and the platform's algorithmic preference for in-feed authenticity.

    • Spark Ads + creator whitelisting
    • Smart Performance Campaigns
    • TikTok Shop integration
    • Events API + signal optimization

  • Meta Ads (Facebook + Instagram)

    Full-funnel Meta strategy: Advantage+ shopping campaigns, manual scaling structures, audience and offer testing, retargeting, dynamic product ads, and shop integrations. CAPI server-side tracking on every account.

    • Advantage+ + manual scaling
    • Catalog + DPA / DABA
    • CAPI + Conversions API
    • Audience + creative testing

  • LinkedIn Ads (B2B)

    B2B paid social on LinkedIn: sponsored content, message ads, conversation ads, document ads, and lead gen forms. Built for high-AOV B2B SaaS, services, and enterprise sales motions where pipeline quality matters more than volume.

    • Sponsored content + lead gen
    • ABM list targeting
    • Document + conversation ads
    • Insight Tag + offline conversions

  • Pinterest Ads

    Performance Pinterest for visual-first DTC, home, beauty, fashion, and food brands. Idea pins, shopping ads, dynamic retargeting, and the conversion API for accurate attribution past iOS 14.

    • Shopping + standard ads
    • Idea pins + video ads
    • Conversion API integration
    • Catalog + DPA equivalents

  • Snapchat & YouTube Ads

    Snap for younger DTC audiences and AR-led brands. YouTube for educational, demo-heavy, and consideration-stage funnels: Performance Max, video action campaigns, and brand-lift studies for the upper funnel.

    • Snap Ads + AR Lenses
    • YouTube Performance Max
    • Video action campaigns
    • Brand-lift + reach studies

  • AppLovin & App Install

    App growth on AppLovin AppDiscovery, TikTok, Meta, and Apple Search Ads. SKAdNetwork-aware bidding, MMP integration (Adjust, AppsFlyer), and creative built specifically for app-install and in-app purchase optimization.

    • AppLovin AppDiscovery
    • SKAd 4.0-aware bidding
    • MMP + postback debugging
    • Apple Search Ads + ASO loop

  • Creative Production & UGC

    In-house creative studio: static, motion, UGC, founder-led, and AI-assisted ad creative built for the platform. 30 to 50 variants per month per scaled account, briefed against creative hypothesis docs and tracked in a creative performance library you keep.

    • Static + motion + UGC
    • Founder-led + creator briefs
    • AI-assisted variant production
    • Hypothesis-driven briefs

  • Attribution & Measurement

    Server-side tracking (CAPI, TikTok Events API, LinkedIn Insight Tag), GA4 + GTM server containers, MMM-lite, quarterly geo-holdout incrementality tests, and post-purchase attribution surveys, so you see what's working beyond what the platform claims.

    • Server-side conversions API
    • GA4 + GTM server containers
    • Geo-holdout incrementality
    • Post-purchase attribution surveys

  • Landing Pages & Post-Click CRO

    Custom lead-gen and ecommerce landing pages, A/B testing harness, mobile speed optimization, and form/funnel CRO. The ad and the page are one funnel, and a great ad on a slow page is a wasted impression.

    • Custom landing pages
    • A/B testing (Convert, VWO)
    • Mobile speed + Core Web Vitals
    • Form + checkout CRO

  • Strategy & Reporting

    Account and creative audit deck, 90-day scaling roadmap, creative hypothesis register, competitor and offer teardown, and a MER + CAC + LTV scorecard. Weekly written report (Mondays), monthly executive deck, and a live Looker Studio dashboard, all yours to keep.

    • 90-day scaling roadmap
    • Weekly written report
    • Monthly executive deck
    • Live Looker Studio dashboard
Free paid social audit

What you get in the free audit

A free 30-minute strategy call with a senior media buyer about your account, followed by a free audit and ROAS forecast.

Book a Free Audit Call

  1. A review of your current paid social

    We audit the account you run today across the platforms you spend on.

  2. Your creative, audience, and attribution gaps

    We show you the gaps that are costing you ROAS.

  3. A ROAS forecast

    We run a quick model on your spend, AOV, and creative cadence to estimate the lift a creative-led rebuild would unlock.

  4. A clear plan

    Creative cadence, attribution stack, and a ROAS lift target for the next 90 days.

Free audit and ROAS forecast within 48 hours of the discovery call.

Our paid social process

From audit to scale in 90 days

  1. Step 01

    Audit & strategy

    Account audit, creative audit, attribution audit, and competitive teardown. We surface the bottlenecks (creative, audience, offer, post-click) and set a ROAS / MER lift target.

  2. Step 02

    Creative + funnel build

    Brief and produce 20 to 30 launch variants. Build server-side tracking (CAPI / Events API), landing pages, and the post-click funnel. Reset campaign architecture for clean signal capture.

  3. Step 03

    Test, learn, scale

    Daily optimization, weekly creative drops, and bi-weekly strategic reviews. We isolate winning creative angles, audiences, and offers, then scale aggressively where the data signs off.

  4. Step 04

    Compound the wins

    Quarterly incrementality tests, MMM-lite reviews, and creative hypothesis refreshes keep the account compounding, so growth never depends on a single winning ad.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you actually get from a freelancer, a generalist agency, and Conversion.

  • Meta Business Partner

    Freelancer
    No
    Generalist Agency
    Sometimes
    Conversion
    Yes

  • TikTok Marketing Partner

    Freelancer
    No
    Generalist Agency
    Rarely
    Conversion
    Yes

  • In-house creative studio

    Freelancer
    No
    Generalist Agency
    Often outsourced
    Conversion
    Yes

  • In-house US team, no offshore subcontracting

    Freelancer
    Varies
    Generalist Agency
    Varies
    Conversion
    Yes

  • 30+ ad variants / month

    Freelancer
    No
    Generalist Agency
    Rarely
    Conversion
    Yes

  • Server-side tracking (CAPI/Events API)

    Freelancer
    Sometimes
    Generalist Agency
    Add-on
    Conversion
    Yes

  • Reporting on MER + contribution margin

    Freelancer
    No
    Generalist Agency
    Platform ROAS only
    Conversion
    Yes

  • Geo-holdout incrementality tests

    Freelancer
    No
    Generalist Agency
    No
    Conversion
    Yes

  • Post-click CRO included

    Freelancer
    No
    Generalist Agency
    Add-on
    Conversion
    Yes

  • Pay-on-results model

    Freelancer
    No
    Generalist Agency
    No
    Conversion
    Yes

  • Senior strategist on every account

    Freelancer
    You ARE the strategist
    Generalist Agency
    Junior account managers
    Conversion
    Yes

  • Typical monthly spend managed

    Freelancer
    < $20K
    Generalist Agency
    $20K to $100K
    Conversion
    $20K to $2M+

  • Typical ramp to scale

    Freelancer
    Slow / capped
    Generalist Agency
    60 to 120 days
    Conversion
    30 to 60 days
Frequently asked

Paid social questions

What does a social ads marketing agency do?
A social ads marketing agency plans, buys, creates, and scales paid advertising on social platforms: Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, Snapchat, YouTube, and emerging networks. That covers strategy, audience and offer testing, creative production (static, video, UGC, motion), media buying, attribution and analytics, and continuous CRO on landing pages and funnels. A senior agency owns the full revenue path beyond the ad account.
How much does a social ads agency cost in the USA?
In the US market, social ads management fees typically run $3K to $15K per month for SMB and DTC brands ($20K to $200K monthly ad spend), and $15K to $50K+ per month for enterprise brands ($200K+ monthly spend). Most agencies bill management as a flat retainer or as a percentage of ad spend (8 to 15%). Conversion offers a pay-on-results model where fees are tied to incremental revenue lift rather than a flat retainer.
Which platforms should my brand advertise on?
Depends on audience, product, and creative motion. DTC ecommerce: start with Meta + TikTok, layer Pinterest if female-skewing or visual-first. B2B / SaaS: LinkedIn + Meta retargeting + YouTube. Apps: TikTok + AppLovin + Meta. Healthcare and regulated: LinkedIn + carefully scoped Meta. We don't run every platform on every account. We pick based on data.
How long until I see results from paid social?
Creative testing windows are 7 to 14 days per concept. Most accounts see meaningful CPA or ROAS movement in week 3 to 4 after launch, and a stable scaling curve by month 2 to 3 once we've isolated winning creative angles, audiences, and offers. Brands that come in with strong product-market fit and existing review velocity scale faster, usually 30 days to first inflection.
What is the difference between social media marketing and paid social ads?
Social media marketing is broad: organic content, community management, influencer partnerships, organic SEO on social platforms. Paid social ads is the performance discipline: buying placements on Meta, TikTok, LinkedIn, Pinterest, Snapchat, and YouTube, optimizing for CPA, ROAS, MER, and contribution margin. The two should be coordinated, but they're separate skills. We do paid social. We coordinate with your organic and influencer teams.
Do you create the ad creative or just buy media?
Both. We have an in-house creative studio that produces 30 to 50 ad variants per month per scaled account: static, motion, UGC, founder-led, and AI-assisted concepts. The creative-to-media-buying loop is where ROAS is won or lost. Agencies that only buy media and outsource creative cap out fast.
What metrics do you optimize for?
Contribution margin first, MER (Marketing Efficiency Ratio) second, blended CAC third, and never platform ROAS in isolation. Platform ROAS lies because of attribution drift, view-through inflation, and post-iOS 14 signal loss. We instrument server-side tracking (CAPI, TikTok Events API, LinkedIn Insight Tag), incrementality testing, and post-purchase surveys.
Should I hire a freelancer, in-house team, or social ads agency?
Freelancers fit early-stage brands under $20K/month spend with a single platform and simple creative. In-house works once you're past $200K/month spend and can support 2 to 3 buyers + 3 to 5 creatives + an analyst. Agencies are right when you need creative volume, multi-platform expertise, and senior strategy without the headcount cost, typically at $20K to $200K monthly spend or fast-scaling stages where speed matters more than equity.
How do I choose a paid social agency in the USA?
Look for: Meta Business Partner and TikTok Marketing Partner status, in-house creative team (not subcontracted), case studies with revenue metrics (not vanity follower counts), transparent reporting on contribution margin and MER, a documented creative testing framework, and at least 3 references in your stage of growth. Ask for a sample weekly report. We'll send ours.
Do you handle landing pages and post-click CRO too?
Yes. Paid social is half the equation, and the landing page and post-click experience is the other half. We build dedicated lead-gen and ecommerce landing pages, run continuous A/B tests, and instrument analytics so we know which ad and page combination is working. Brands that separate ad agency and CRO usually leave 30%+ on the table.
Can you scale my account past $1M/month in ad spend?
Yes. Most of our scaled accounts sit between $200K and $2M monthly spend. Past $1M/month the constraint stops being targeting and starts being creative throughput, attribution accuracy, and incrementality discipline. We've built creative pipelines that produce 50+ tested variants per month, and we run quarterly geo-holdout incrementality tests so the spend stays profitable.
Do you work with apps, ecommerce, B2B, and healthcare?
Yes, though we don't pretend we're equally great at all of them. Our deepest experience is DTC ecommerce on Meta + TikTok, app install on TikTok + AppLovin, and B2B SaaS on LinkedIn + retargeting. Healthcare and regulated verticals require specialized landing pages and compliance review. We run that work, and we'll tell you upfront where our edge is sharpest.
Pairs well with paid social

One partner for paid, organic, and creative

Most Conversion clients run multiple workstreams with us: fewer handoffs, one P&L, one team accountable for the revenue number.

Book a call

Book your free TikTok and paid social audit call

Book a free 30-minute strategy call. We'll review your current paid social, identify the creative, audience, and attribution gaps, and show you what kind of ROAS lift to expect over the next 90 days.

What happens next

  1. 1Pick a time for a 30-minute strategy call.
  2. 2Bring your monthly spend, AOV, and creative cadence so we can run the numbers with you.
  3. 3You get a free audit and ROAS forecast within 48 hours of the call.

Prefer email? tarun@conversion.is