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Meta Ads Agency

Meta ads for ecommerce, run on contribution margin

Facebook and Instagram advertising for Shopify and DTC brands. Advantage+ Shopping, catalog ads, a creative-testing engine, and Conversions API tracking, reported on the number your P&L can feel, not the one Ads Manager flatters.

  • Advantage+ Shopping + structured creative testing
  • Conversions API + Pixel, reconciled to Shopify revenue
  • Pay-on-results option for Shopify and DTC brands
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
About our Meta ads practice

Facebook ads, Instagram ads: one Meta account, one P&L

  • Shopify + DTC focus

    Ecommerce-only accounts

  • Creative-testing engine

    Weekly cadence

  • Contribution-margin reporting

    Not in-platform ROAS

  • San Francisco, USA

    In-house team

Conversion is a Meta ads agency headquartered in San Francisco, working with ecommerce and Shopify brands. Meta renamed Facebook Ads Manager to Meta Ads Manager. The buyer intent didn't change, but the platform did: Advantage+ automation, signal loss after iOS privacy changes, and a delivery system that now rewards creative volume over audience micro-targeting. We built our practice around those realities, with AI UGC and creator video produced in-house and TikTok ads available for brands ready to diversify beyond Meta.

Every account runs on the same loop: fix tracking first (Conversions API, event match quality, catalog hygiene), establish a structured creative-testing cadence, feed validated winners into Advantage+ Shopping, and report on blended MER and contribution margin after ad spend, the same maths as our break-even ROAS guide. Because we also run Shopify conversion rate optimization and Shopify development, the landing experience behind every ad is part of the program. Most clients run Meta alongside Google Shopping and Performance Max against one P&L.

Why most Meta ads accounts stall

Three ways ecommerce brands burn Meta budget

We audit a lot of Meta accounts before taking them on. The failure modes repeat.

  • ROAS that only exists in Ads Manager

    In-platform ROAS looks healthy while blended MER falls and contribution margin goes negative. Broken Conversions API, no server-side events, and view-through attribution inflating results. We reconcile Meta's numbers against Shopify revenue before we believe any of them.

  • Audience tinkering in an era that rewards creative

    Dozens of interest stacks and lookalikes, three ad creatives that haven't changed in months. Meta's delivery system now finds the audience if you give it enough creative signal. We invert the ratio: few audiences, many creatives, a weekly testing cadence.

  • Advantage+ turned on, nothing feeding it

    ASC is only as good as the creative pipeline and catalog data behind it. Turned on without a testing engine, it finds a local maximum and plateaus. We run structured tests alongside ASC and promote winners into it continuously.

Results

Results from client ad accounts

Three past clients across ecommerce, subscription apps and SaaS. Each set of numbers comes from that client's own account.

Top Seedz — client results

Top Seedz

47% increase in new customers

+65%

Increase in CTR

−37%

Reduction in CPA

Waking Up — client results

Waking Up

34% increase in online sales

+57%

Increase in CTR

−69%

Reduction in CPR

NP Digital — client results

NP Digital

Scaling Ubersuggest & NP Digital

+85%

Increase in CTR

−36%

Reduction in CPA

Meta ads services

Meta ads management, from tracking to profitable scale

Full-funnel Meta ads management for ecommerce: Facebook, Instagram, and the wider Meta network from one accountable team. Every artifact is documented, in your account, and yours to keep.

  • Meta Ads Strategy & Account Structure

    Campaign architecture built for the current delivery system: a consolidated account, Advantage+ where it fits, manual campaigns where learning matters, and a budget allocation framework by funnel stage and contribution margin. The Advantage+ / manual mix rationale is written down, with quarterly strategy reviews and a quarterly roadmap.

  • Conversion Tracking & Meta Ads Attribution

    Conversions API (server-side) alongside the Pixel, event match quality optimization with a report, Aggregated Event Measurement, and a revenue reconciliation model against Shopify or GA4. Blended MER reporting so you can scale on real numbers.

  • Meta Ads Creative Testing & Production

    A weekly creative-testing cadence: a hook, angle, and format matrix tested against a control, with winners promoted and losers retired. Static, video, UGC, and AI UGC production in-house. You get the weekly test log, a winning creative library, production brief templates, and creative fatigue monitoring.

  • Advantage+ Shopping Campaigns

    ASC setup and optimization with the catalog hygiene, creative feed management, and exclusions it needs to perform. Existing-customer budget caps, creative rotation, and continuous winner promotion from testing campaigns.

  • Meta Catalog & Dynamic Product Ads

    Product feed optimization and QA, catalog segmentation into product sets, dynamic retargeting and catalog prospecting, and overlay and template creative that makes catalog ads look designed.

  • Prospecting & Retargeting

    Broad and interest prospecting sized for the account, sequenced retargeting by funnel stage, frequency management, and post-purchase exclusions so budget goes to new customers instead of people who already bought. The exclusion and audience library is documented.

  • Landing Page & Offer CRO

    The page behind the ad is part of the ad. Our CRO team runs landing page tests, offer and bundle testing, cart drawer and checkout CRO, and post-click speed fixes, so a better click-through rate turns into a better conversion rate.

  • Reporting & Scaling

    A weekly readout on spend, blended MER, contribution margin after ads, and creative performance, plus a monthly strategy review. Scaling rules are tied to margin thresholds, with platform-reported ROAS as one input.

Free Meta Ads audit

What you get in the free Meta Ads audit

A 30-minute call to find out what your Meta account is really returning.

Book a Free Meta Ads Audit

  1. Tracking integrity check

    Whether the Pixel and Conversions API are reporting purchase events correctly.

  2. ROAS reconciled against real revenue

    Reported ROAS in Ads Manager compared with the revenue your store recorded.

  3. The first three changes we'd make

    The three changes we would make first, handed to you whether or not you run them with us.

Our Meta ads process

Tracking first, then creative, then scale

  1. Step 01

    Audit & tracking fix

    Full account audit, Conversions API and Pixel implementation check, catalog review, and reconciliation of reported results against real revenue. Fixes ship in the first two weeks, before we spend a dollar on strategy.

  2. Step 02

    Restructure & baseline

    Consolidated campaign structure, Advantage+ and manual mix set, exclusions in place, and a clean baseline for MER and contribution margin so every later change is measurable.

  3. Step 03

    Creative-testing engine

    The weekly cadence starts: new hooks, angles, formats, and offers tested against controls. Winners promote into Advantage+ Shopping; losers retire. Creative production runs in-house so the cadence never stalls.

  4. Step 04

    Scale on margin

    Budget increases follow contribution-margin thresholds, not platform ROAS. Landing page and offer CRO run alongside so a better funnel absorbs the extra traffic. Reporting shows the cumulative margin the program generated.

Why Conversion for Meta ads

A Meta ads team that owns the whole funnel

  • Contribution margin, not ROAS theatre

    We report blended MER and margin after ad spend, reconciled to your Shopify revenue. If Ads Manager says 4× and the P&L says break-even, we tell you it's break-even.

  • Creative volume built in

    Static, video, UGC, and AI UGC production in-house on a weekly cadence. The delivery system rewards creative signal; we make sure there's always fresh signal to reward.

  • Tracking we can defend

    Conversions API, event match quality, and Aggregated Event Measurement implemented and audited. Signal loss is a solved problem when the plumbing is right.

  • Ecommerce and Shopify only

    Catalog ads, Advantage+ Shopping, post-purchase exclusions, and Shopify revenue reconciliation are native to how we work, because ecommerce is the only vertical we run Meta for.

  • CRO and dev under the same roof

    Landing pages, cart drawers, and checkout flows are tested and built by our own CRO and Shopify development teams. The post-click experience is inside the program, not outside it.

  • Pay-on-results option

    For qualifying Shopify and DTC brands, fees track the incremental contribution margin the program generates. When it doesn't scale profitably, you don't pay as if it had.

Frequently asked

Meta ads agency questions

What does a Meta ads agency do?
A Meta ads agency plans, builds, and manages paid campaigns across Facebook and Instagram (and the wider Meta network: Messenger, Audience Network, Threads). For an ecommerce brand that means account structure, audience and prospecting strategy, creative production and testing, catalog and Advantage+ Shopping campaigns, retargeting, conversion tracking (Pixel + Conversions API), and reporting tied to contribution margin as well as in-platform ROAS.
Is 'Meta ads' the same as 'Facebook ads'?
Yes. Meta is the parent company of Facebook and Instagram, and the advertising platform was renamed from Facebook Ads Manager to Meta Ads Manager. 'Meta ads' covers campaigns running on Facebook, Instagram, Messenger, and Audience Network from a single account. If you're searching for a Facebook ads agency, a Meta ads agency is the same service under the current name.
How much does a Meta ads agency cost?
Management fees for ecommerce Meta ads typically run either a flat monthly retainer or a percentage of ad spend, commonly 10 to 20% of spend, with minimums in the $2K to $5K/month range for smaller accounts. Conversion offers a pay-on-results structure for Shopify and DTC brands: fees track the incremental contribution margin the program generates, measured in your analytics as well as in Ads Manager.
How does the pay-on-results option work?
For qualifying Shopify and DTC brands, fees track the incremental contribution margin the program generates, measured in your analytics and reconciled to Shopify revenue. When the program doesn't scale profitably, you don't pay as if it had.
Do you run Advantage+ Shopping campaigns?
Yes. Advantage+ Shopping (ASC) is usually the highest-efficiency campaign type for ecommerce accounts with clean catalog data and conversion tracking. We run ASC alongside structured manual campaigns for creative testing and audience learning, then feed the winners into ASC. ASC without a creative-testing engine behind it plateaus fast. The campaign type is only as good as the creative pipeline feeding it.
How do you handle iOS tracking and attribution on Meta?
We implement the Conversions API (server-side) alongside the Pixel so purchase events survive browser-level signal loss, enable Aggregated Event Measurement, and reconcile Meta's reported results against your Shopify or GA4 revenue and a blended MER (marketing efficiency ratio). We report on contribution margin after ad spend, the number that tells you whether to scale.
How long until Meta ads show results for an ecommerce store?
Tracking and account structure fixes land in the first 1 to 2 weeks. Creative testing produces its first validated winners in 3 to 6 weeks depending on budget. Efficient scaling, meaning more spend while holding contribution margin, typically starts in month 2 to 3 once the account has enough conversion data for Meta's delivery system to optimize against.
Do you produce the ad creative for Facebook and Instagram ads?
Yes. Static, video, UGC, and AI UGC production runs in-house on a weekly testing cadence. Hooks, formats, angles, and offers are tested against a control, winners are promoted into Advantage+ Shopping, and losers are retired. We monitor creative fatigue so there is always fresh creative in the account.
Do you work on the landing pages behind the ads?
Yes. Our CRO and Shopify development teams test and build landing pages, offers, cart drawers, and checkout flows, so a better click-through rate turns into a better conversion rate. The post-click experience is inside the program.
Do you also do Google Ads, TikTok, or SEO?
Yes. Most Conversion clients run Meta alongside our ecommerce PPC (Google Shopping, Performance Max), TikTok Ads, Shopify SEO, and CRO practices. Paid social, paid search, and conversion optimization are run by one accountable team against one P&L, which is where blended MER and contribution-margin reporting become possible.
Pairs well with Meta ads

Paid media that runs as one program

Book a call

Book your free Meta Ads audit call

30 minutes to check tracking and reconcile reported ROAS against real revenue, so you know what your Meta account is really returning.

What happens next

  1. 1Pick a time for a 30-minute call.
  2. 2If you're comfortable, share read access to Ads Manager and your Shopify revenue for the same period, so we can reconcile the numbers together.
  3. 3Get the first three changes we'd make, whether or not you run them with us.

Prefer email? tarun@conversion.is