Meta Ads Agency
Meta ads for ecommerce, run on contribution margin
Facebook and Instagram advertising for Shopify and DTC brands. Advantage+ Shopping, catalog ads, a creative-testing engine, and Conversions API tracking — reported on the number your P&L can feel, not the one Ads Manager flatters.
- Advantage+ Shopping + structured creative testing
- Conversions API + Pixel, reconciled to Shopify revenue
- Prospecting, retargeting, and catalog ads in one account
- Pay-on-results option for Shopify and DTC brands
Creative testing loop
About our Meta ads practice
Facebook ads, Instagram ads — one Meta account, one P&L
Shopify + DTC focus
Ecommerce-only accounts
Creative-testing engine
Weekly cadence
Contribution-margin reporting
Not in-platform ROAS
San Francisco, USA
In-house team
Conversion is a Meta ads agency headquartered in San Francisco, working with ecommerce and Shopify brands. Meta renamed Facebook Ads Manager to Meta Ads Manager; the buyer intent didn't change, but the platform did — Advantage+ automation, signal loss after iOS privacy changes, and a delivery system that now rewards creative volume over audience micro-targeting. We built our practice around those realities rather than the 2019 playbook.
Every account runs on the same loop: fix tracking first (Conversions API, event match quality, catalog hygiene), establish a structured creative-testing cadence, feed validated winners into Advantage+ Shopping, and report on blended MER and contribution margin after ad spend. Because we also run CRO and Shopify development, the landing experience behind every ad is part of the program — not someone else's problem.
Why most Meta ads accounts stall
Three ways ecommerce brands burn Meta budget
We audit a lot of Meta accounts before taking them on. The failure modes repeat.
ROAS that only exists in Ads Manager
In-platform ROAS looks healthy while blended MER falls and contribution margin goes negative. Broken Conversions API, no server-side events, and view-through attribution inflating results. We reconcile Meta's numbers against Shopify revenue before we believe any of them.
Audience tinkering in an era that rewards creative
Dozens of interest stacks and lookalikes, three ad creatives that haven't changed in months. Meta's delivery system now finds the audience if you give it enough creative signal. We invert the ratio: few audiences, many creatives, a weekly testing cadence.
Advantage+ turned on, nothing feeding it
ASC is only as good as the creative pipeline and catalog data behind it. Turned on without a testing engine, it finds a local maximum and plateaus. We run structured tests alongside ASC and promote winners into it continuously.
Meta ads services
Everything from tracking to profitable scale
Full-funnel Meta ads management for ecommerce — Facebook, Instagram, and the wider Meta network from one accountable team.
Meta Ads Strategy & Account Structure
Campaign architecture built for the current delivery system: consolidated structures, Advantage+ where it fits, manual campaigns where learning matters, and budget allocation by funnel stage and contribution margin.
- Account restructure + consolidation
- Advantage+ vs manual mix
- Budget allocation by margin
- Quarterly strategy reviews
Conversion Tracking & Attribution
Conversions API alongside the Pixel, event match quality optimization, Aggregated Event Measurement, and reconciliation against Shopify or GA4 revenue. Blended MER reporting so you can scale on real numbers.
- Conversions API (server-side)
- Event match quality
- MER + contribution-margin reporting
- Shopify revenue reconciliation
Creative Testing & Production
A weekly creative-testing cadence: hooks, formats, angles, and offers tested against a control, with winners promoted and losers retired. Static, video, UGC, and AI UGC production in-house.
- Weekly test cadence
- Hook + angle + format matrix
- UGC and AI UGC production
- Creative fatigue monitoring
Advantage+ Shopping Campaigns
ASC setup and management with the catalog hygiene, creative feed, and exclusions it needs to actually perform. Existing-customer budget caps, creative rotation, and continuous winner promotion from testing campaigns.
- ASC setup + optimization
- Existing-customer caps
- Creative feed management
- Winner promotion loop
Catalog & Dynamic Product Ads
Product feed optimization, catalog segmentation, dynamic retargeting and prospecting, and creative overlays that make catalog ads look designed rather than templated.
- Feed optimization + sets
- Dynamic retargeting
- Catalog prospecting
- Overlay + template creative
Prospecting & Retargeting
Broad and interest prospecting sized for the account, sequenced retargeting by funnel stage, and post-purchase exclusions so budget goes to new customers instead of people who already bought.
- Broad + broad-plus prospecting
- Sequenced retargeting
- Post-purchase exclusions
- Frequency management
Landing Page & Offer CRO
The page behind the ad is part of the ad. Our CRO team tests landing pages, offers, and cart flows so a better click-through rate turns into a better conversion rate — not just a more expensive one.
- Landing page tests
- Offer + bundle testing
- Cart drawer + checkout CRO
- Post-click speed fixes
Reporting & Scaling
Weekly readouts on spend, blended MER, contribution margin after ads, and creative performance. Scaling rules tied to margin thresholds, not to platform-reported ROAS alone.
- Weekly performance readout
- Margin-based scaling rules
- Creative performance dashboard
- Monthly strategy review
Our Meta ads process
Tracking first, then creative, then scale
Audit & tracking fix
Full account audit, Conversions API and Pixel implementation check, catalog review, and reconciliation of reported results against real revenue. Fixes ship in the first two weeks — before we spend a dollar on strategy.
Restructure & baseline
Consolidated campaign structure, Advantage+ and manual mix set, exclusions in place, and a clean baseline for MER and contribution margin so every later change is measurable.
Creative-testing engine
The weekly cadence starts: new hooks, angles, formats, and offers tested against controls. Winners promote into Advantage+ Shopping; losers retire. Creative production runs in-house so the cadence never stalls.
Scale on margin
Budget increases follow contribution-margin thresholds, not platform ROAS. Landing page and offer CRO run alongside so a better funnel absorbs the extra traffic. Reporting shows the cumulative margin the program generated.
Why Conversion for Meta ads
A Meta ads team that owns the whole funnel
Contribution margin, not ROAS theatre
We report blended MER and margin after ad spend, reconciled to your Shopify revenue. If Ads Manager says 4× and the P&L says break-even, we tell you it's break-even.
Creative volume built in
Static, video, UGC, and AI UGC production in-house on a weekly cadence. The delivery system rewards creative signal; we make sure there's always fresh signal to reward.
Tracking we can defend
Conversions API, event match quality, and Aggregated Event Measurement implemented and audited. Signal loss is a solved problem when the plumbing is right.
Ecommerce and Shopify only
Catalog ads, Advantage+ Shopping, post-purchase exclusions, and Shopify revenue reconciliation are native to how we work — because ecommerce is the only vertical we run Meta for.
CRO and dev under the same roof
Landing pages, cart drawers, and checkout flows are tested and built by our own CRO and Shopify development teams. The post-click experience is inside the program, not outside it.
Pay-on-results option
For qualifying Shopify and DTC brands, fees track the incremental contribution margin the program generates. When it doesn't scale profitably, you don't pay as if it had.
What you walk away with
An account you could hand to anyone
Every Meta ads engagement ships these artifacts — documented, in your account, yours to keep.
Tracking
- Conversions API + Pixel implementation
- Event match quality report
- Revenue reconciliation model
- Catalog + feed QA
Structure
- Consolidated account architecture
- Advantage+ / manual mix rationale
- Exclusion + audience library
- Budget allocation framework
Creative
- Weekly test log — hook, angle, result
- Winning creative library
- Fatigue monitoring dashboard
- Production brief templates
Reporting
- Weekly MER + margin readout
- Scaling rules + thresholds
- Monthly strategy review
- Quarterly roadmap
Frequently asked
Meta ads agency questions
What does a Meta ads agency do?
Is 'Meta ads' the same as 'Facebook ads'?
How much does a Meta ads agency cost?
Do you run Advantage+ Shopping campaigns?
How do you handle iOS tracking and attribution on Meta?
How long until Meta ads show results for an ecommerce store?
Do you also do Google Ads, TikTok, or SEO?
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ExploreReady to scale Meta profitably?
Find out what your Meta account is really returning
Book a free 30-minute Meta Ads audit. We'll check tracking, reconcile reported ROAS against real revenue, and hand you the first three changes we'd make — whether or not you run them with us.
No credit card · No commitment · Pay only on results