What does a social media marketing agency do?+
A social media marketing agency runs your paid and organic social channels end-to-end. That covers strategy, content production, community management, paid social advertising (Meta, TikTok, LinkedIn, Pinterest, YouTube), influencer and creator partnerships, social listening, and performance reporting tied to leads and revenue — not just followers and engagement.
How much does a social media marketing agency cost?+
Retainers typically run $3K–$15K/month for organic-only management; $8K–$50K/month for combined paid + organic + creative; and $25K+/month for full-service campaigns with paid spend over $100K/month. Conversion offers a pay-on-results structure where we earn fees only when revenue grows.
Is hiring a social media marketing agency worth it?+
Yes if you're spending $20K+/month on paid social, your founder time is the bottleneck, or organic engagement has plateaued. A capable agency unlocks creative volume (30+ variants/month), platform expertise, and analytics depth that in-house teams of 1–2 can't match. Below $20K/month spend, focus on creative basics first.
How do I choose a social media marketing agency?+
Look for: case studies with revenue metrics (not vanity follower counts), in-house creative team (not subcontracted), a Meta Business Partner / TikTok Marketing Partner badge, transparent monthly reporting on contribution margin and ROAS, and a documented creative testing framework. Ask to see a sample monthly report — we'll send ours.
What's the difference between a social media agency and a freelancer?+
Freelancers are good for organic posting and community management on a small budget. Agencies bring multi-disciplinary teams — strategists, paid media buyers, copywriters, video editors, designers, analysts — under one roof. For paid social, creative production at scale, or anything tied to revenue, you need an agency's depth.
How long until social media marketing shows results?+
Paid social shows signal in 14–28 days. Organic content compounds over 60–120 days. Influencer and creator campaigns deliver immediate spike + 4–12 week tail. We always run paid + organic + creator in parallel so you don't wait on any single channel.
What platforms should my business be on?+
Depends on audience and offer. DTC consumer brands: Meta + TikTok + Pinterest. B2B SaaS and services: LinkedIn + YouTube + selective Meta. Local businesses: Meta + Instagram + Google Business Profile. We don't recommend being on all platforms — focus beats spread.
How do you measure social media ROI?+
We measure blended ROAS, MER (Marketing Efficiency Ratio), contribution margin, new-customer ROAS, and LTV:CAC — not just per-platform ROAS, which has been broken since iOS 14.5. We also track creative performance, hook win rates, and cost-per-acquisition by audience segment.
Do you handle influencer and creator partnerships?+
Yes. Creator sourcing, briefing, contracts, whitelisting, Spark Ads, and TikTok Creative Exchange. We treat creators as a paid-social input — measured by contribution margin, not vanity metrics. Includes ambassador and affiliate program design.
What ad platforms do you run?+
Meta Ads (Facebook + Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube (via Google Ads + Demand Gen), Snapchat where appropriate, and Reddit for niche B2B. We're a Meta Business Partner and a TikTok Marketing Partner.