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Social Media Marketing Agency

Social media marketing that drives revenue

Full-service paid and organic social: Meta, TikTok, LinkedIn, YouTube, Pinterest. Strategy, content, community, creators, and paid media tied to MER, contribution margin, and pipeline.

  • Meta Business Partner + TikTok Marketing Partner
  • 30 to 50 weekly creative variants across static, motion, and UGC
  • MER + contribution margin reporting, not just per-platform ROAS
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
Paid and organic social

A social media marketing agency measured on revenue

Likes, follows, and reach don't pay the bills, so we tie every campaign to MER, blended ROAS, contribution margin, or qualified pipeline. As a social media marketing agency we run paid and organic social as one program: strategy, content, community management, creators, and paid media. Our Meta ads agency team handles Advantage+ and catalog ads, and our TikTok ads agency work covers Spark Ads and TikTok Shop, plus Pinterest, Snapchat, and LinkedIn.

Creative volume is usually the bottleneck. We ship 30 to 50 new creative variants per week across static, motion, and UGC, with AI UGC video ads running alongside real creator content. We work with DTC ecommerce brands on Shopify and Shopify Plus, apps, SaaS, healthcare, and B2B services. For stores, social sits inside a wider ecommerce marketing program, and growth marketing connects it to full-funnel paid acquisition and retention. If you sell on-platform, read our guide to social commerce for Shopify.

Why most social media marketing fails

Most agencies optimize the wrong things

We've audited 200+ social media setups. The same 3 patterns surface every time, and they're all fixable.

  • Engagement-led, not revenue-led

    Likes, follows, reach. None of that pays the bills. We tie every campaign to MER, blended ROAS, contribution margin, or qualified pipeline, the metrics that predict P&L.

  • Creative bottleneck kills scale

    Two new ads per week. Same creator. Same hook. Performance dies when budgets scale. We ship 30 to 50 new creative variants per week so winners get fed and losers get killed fast.

  • Per-platform attribution lies

    Meta says 4× ROAS, Google says 6× ROAS, but the bank account doesn't grow. iOS 14.5 broke per-platform tracking. We optimize against blended MER and contribution margin.

Results

Results from client ad accounts

Three past clients across ecommerce, subscription apps and SaaS. Each set of numbers comes from that client's own account.

Top Seedz — client results

Top Seedz

47% increase in new customers

+65%

Increase in CTR

−37%

Reduction in CPA

Waking Up — client results

Waking Up

34% increase in online sales

+57%

Increase in CTR

−69%

Reduction in CPR

NP Digital — client results

NP Digital

Scaling Ubersuggest & NP Digital

+85%

Increase in CTR

−36%

Reduction in CPA

Social media marketing services

Every layer of social, handled

Paid, organic, content, community, creators, and analytics across every major platform. Built for brands operating on tight contribution margins.

  • Paid Social Advertising

    Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube Demand Gen, and Snapchat where the math works. Advantage+ Shopping, ASC creative testing, and full-funnel campaign architecture.

    • Meta ASC + Advantage+
    • TikTok Spark Ads + Creative Exchange
    • LinkedIn ABM + retargeting
    • Pinterest Performance+ + YouTube

  • Social Media Strategy

    Audience research, competitor analysis, platform selection, content pillar development, and a 12-month roadmap tied to commercial objectives.

    • Audience + ICP research
    • Competitor + SOV analysis
    • Content pillar architecture
    • 12-month roadmap

  • Content Production

    In-house designers, video editors, and copywriters producing 30 to 50 weekly variants. Static, motion, UGC-style, and short-form video, engineered for direct-response performance.

    • Static + motion creative
    • Short-form video (Reels, TikTok)
    • UGC + creator-style ads
    • Direct-response copywriting

  • Influencer & Creator Marketing

    Creator sourcing, briefing, whitelisting, Spark Ads, ambassador programs, and affiliate. We treat creators as a paid input, measured by contribution margin rather than reach.

    • Creator sourcing + briefing
    • Whitelisting + Spark Ads
    • Ambassador + affiliate
    • TikTok Creative Exchange

  • Community Management

    Real human community managers handling DMs, comments, and replies, with response-time SLAs. Reputation management, social listening, and crisis response included.

    • DM + comment management
    • Response-time SLAs
    • Social listening
    • Reputation + crisis

  • Organic Social

    Posting cadence, content calendars, hashtag and trend strategy, and growth-loop design for Reels, TikTok, and YouTube Shorts. Organic that compounds while paid scales.

    • Content calendars
    • Trend + hashtag strategy
    • Growth-loop content
    • Reels / TikTok / Shorts

  • Social Media Audits

    Full audit of paid spend efficiency, organic performance, creative quality, audience health, and platform setup. Delivered as a written 30/60/90 plan with quantified opportunity sizing.

    • Paid spend efficiency
    • Organic performance
    • Creative + audience audit
    • 30/60/90 day plan

  • Attribution & Analytics

    Northbeam, Triple Whale, or Polar.sh setup. Server-side tracking, conversion API, GA4, and weekly P&L reports, so you can see what's working beyond what the platforms claim.

    • Northbeam / Triple Whale
    • Server-side conversion API
    • GA4 + cohort analysis
    • Weekly P&L reporting
Free strategy call

What you get in the free audit

A free 30-minute strategy call where we audit your paid, organic, and creative setup.

Book a Free Audit Call

  1. Paid social audit

    How your ad spend is performing against blended MER and contribution margin, beyond per-platform ROAS.

  2. Organic audit

    How your organic channels are performing and where engagement has plateaued.

  3. Creative audit

    The volume and quality of the creative you ship today, and where the bottleneck sits.

  4. The fastest path to growth

    We show you the fastest path to MER and contribution margin growth for your account.

Our 4-step social media process

From audit to scaled in 90 days

  1. Step 01

    Audit + strategy

    Account audit, creative audit, competitor analysis, and audience research. You get a written 30/60/90 plan with forecasted MER and growth targets.

  2. Step 02

    Foundation sprint

    Server-side pixel, conversion API, audience build-out, creative production pipeline, and platform reset. First 2 to 3 weeks fix the foundation.

  3. Step 03

    Test + scale

    Aggressive creative testing across paid social, expansion of creator and ambassador programs, organic growth-loops, and weekly creative pipeline (30 to 50 variants).

  4. Step 04

    Compound

    We compound winners. Wider audience expansion, new platforms, deeper creator programs, and structural creative iteration. Most clients hit 2 to 3× growth by month 6.

Why Conversion

Performance social, not vanity social

  • Pay on results

    Most clients move into our pay-on-results structure after 90 days. We earn fees only when revenue grows. No retainers. No upfront. Skin in the game.

  • 30 to 50 weekly creative variants

    Most agencies ship 2 to 4 ads per week. We ship 30 to 50 across static, motion, AI-UGC, and real creator UGC. That's the unlock for scaling on Meta and TikTok.

  • MER + contribution margin reporting

    Per-platform ROAS lies after iOS 14.5. We report blended MER, contribution margin, new-customer ROAS, and LTV:CAC, the metrics that predict P&L.

  • Meta + TikTok Marketing Partner

    Direct line to Meta and TikTok platform engineers. Beta access to new ad formats, ASC features, and Creative Exchange. Your campaigns benefit from the platform roadmap.

  • In-house creative + media + analytics

    No subcontractors. Strategists, paid media buyers, designers, video editors, copywriters, and analysts in one room. Faster iteration. Better outcomes. Lower fees.

  • Specialist depth in 14 verticals

    DTC ecommerce, Shopify, apps, SaaS, B2B services, and 14 healthcare verticals (HIPAA-aware where required). We bring vertical-specific creative, audiences, and benchmarks.

Frequently asked

Social media marketing questions

What does a social media marketing agency do?
A social media marketing agency runs your paid and organic social channels end-to-end. That covers strategy, content production, community management, paid social advertising (Meta, TikTok, LinkedIn, Pinterest, YouTube), influencer and creator partnerships, social listening, and performance reporting tied to leads and revenue rather than followers and engagement alone.
How much does a social media marketing agency cost?
Retainers typically run $3K to $15K/month for organic-only management; $8K to $50K/month for combined paid + organic + creative; and $25K+/month for full-service campaigns with paid spend over $100K/month. Conversion offers a pay-on-results structure where we earn fees only when revenue grows.
Is hiring a social media marketing agency worth it?
Yes if you're spending $20K+/month on paid social, your founder time is the bottleneck, or organic engagement has plateaued. A capable agency unlocks creative volume (30+ variants/month), platform expertise, and analytics depth that in-house teams of 1 to 2 can't match. Below $20K/month spend, focus on creative basics first.
How do I choose a social media marketing agency?
Look for: case studies with revenue metrics (not vanity follower counts), in-house creative team (not subcontracted), a Meta Business Partner / TikTok Marketing Partner badge, transparent monthly reporting on contribution margin and ROAS, and a documented creative testing framework. Ask to see a sample monthly report. We'll send ours.
What's the difference between a social media agency and a freelancer?
Freelancers are good for organic posting and community management on a small budget. Agencies bring multi-disciplinary teams (strategists, paid media buyers, copywriters, video editors, designers, analysts) under one roof. For paid social, creative production at scale, or anything tied to revenue, you need an agency's depth.
How long until social media marketing shows results?
Paid social shows signal in 14 to 28 days. Organic content compounds over 60 to 120 days. Influencer and creator campaigns deliver an immediate spike plus a 4 to 12 week tail. We always run paid + organic + creator in parallel so you don't wait on any single channel.
What platforms should my business be on?
Depends on audience and offer. DTC consumer brands: Meta + TikTok + Pinterest. B2B SaaS and services: LinkedIn + YouTube + selective Meta. Local businesses: Meta + Instagram + Google Business Profile. We don't recommend being on all platforms. Focus beats spread.
How do you measure social media ROI?
We measure blended ROAS, MER (Marketing Efficiency Ratio), contribution margin, new-customer ROAS, and LTV:CAC, because per-platform ROAS alone has been broken since iOS 14.5. We also track creative performance, hook win rates, and cost-per-acquisition by audience segment.
Do you handle influencer and creator partnerships?
Yes. Creator sourcing, briefing, contracts, whitelisting, Spark Ads, and TikTok Creative Exchange. We treat creators as a paid-social input, measured by contribution margin rather than vanity metrics. Includes ambassador and affiliate program design.
What ad platforms do you run?
Meta Ads (Facebook + Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube (via Google Ads + Demand Gen), Snapchat where appropriate, and Reddit for niche B2B. We're a Meta Business Partner and a TikTok Marketing Partner.
Pairs well with social media marketing

Pair social with the rest of your growth stack

Social media marketing performs best paired with the creative production, cross-channel media, and full-funnel growth strategy behind it.

Book a call

Book your free social media strategy call

Book a free 30-minute strategy call. We'll audit your paid + organic + creative setup and show you the fastest path to MER + contribution margin growth.

What happens next

  1. 1Pick a time for a 30-minute strategy call.
  2. 2Tell us which platforms you run and what you spend, so we can audit paid, organic, and creative.
  3. 3You leave with the fastest path to MER and contribution margin growth for your account.

Prefer email? tarun@conversion.is