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Conversion

Social Media Marketing Agency

Social media marketing that drives revenue

Full-service paid and organic social — Meta, TikTok, LinkedIn, YouTube, Pinterest. Strategy, content, community, creators, and paid media tied to MER, contribution margin, and pipeline.

  • Meta Business Partner + TikTok Marketing Partner
  • 30–50 weekly creative variants across static, motion, and UGC
  • MER + contribution margin reporting — not just per-platform ROAS
  • Pay-on-results structure available
Conversion service illustration in brand blue and green

Conversion in numbers

+247%

Avg ROAS lift

200+

Brands scaled

30–50

Weekly variants

Since 2018

Of proven results

Why most social media marketing fails

Most agencies optimize the wrong things

We've audited 200+ social media setups. The same 3 patterns surface every time — and they're all fixable.

Engagement-led, not revenue-led

Likes, follows, reach. None of that pays the bills. We tie every campaign to MER, blended ROAS, contribution margin, or qualified pipeline — the metrics that actually predict P&L.

Creative bottleneck kills scale

Two new ads per week. Same creator. Same hook. Performance dies when budgets scale. We ship 30–50 new creative variants per week so winners get fed and losers get killed fast.

Per-platform attribution lies

Meta says 4× ROAS, Google says 6× ROAS, but the bank account doesn't grow. iOS 14.5 broke per-platform tracking. We optimize against blended MER and contribution margin — what actually moves your bottom line.

Social media marketing services

Every layer of social, handled

Paid, organic, content, community, creators, and analytics — across every major platform. Built for brands operating on tight contribution margins.

Paid Social Advertising

Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube Demand Gen, and Snapchat where the math works. Advantage+ Shopping, ASC creative testing, and full-funnel campaign architecture.

  • Meta ASC + Advantage+
  • TikTok Spark Ads + Creative Exchange
  • LinkedIn ABM + retargeting
  • Pinterest Performance+ + YouTube

Social Media Strategy

Audience research, competitor analysis, platform selection, content pillar development, and a 12-month roadmap tied to commercial objectives. Strategy that survives contact with the algorithm.

  • Audience + ICP research
  • Competitor + SOV analysis
  • Content pillar architecture
  • 12-month roadmap

Content Production

In-house designers, video editors, and copywriters producing 30–50 weekly variants. Static, motion, UGC-style, and short-form video — engineered for direct-response performance.

  • Static + motion creative
  • Short-form video (Reels, TikTok)
  • UGC + creator-style ads
  • Direct-response copywriting

Influencer & Creator Marketing

Creator sourcing, briefing, whitelisting, Spark Ads, ambassador programs, and affiliate. We treat creators as a paid input — measured by contribution margin, not reach.

  • Creator sourcing + briefing
  • Whitelisting + Spark Ads
  • Ambassador + affiliate
  • TikTok Creative Exchange

Community Management

Real human community managers handling DMs, comments, and replies — with response-time SLAs. Reputation management, social listening, and crisis response baked in.

  • DM + comment management
  • Response-time SLAs
  • Social listening
  • Reputation + crisis

Organic Social

Posting cadence, content calendars, hashtag and trend strategy, and growth-loop design for Reels, TikTok, and YouTube Shorts. Organic that compounds while paid scales.

  • Content calendars
  • Trend + hashtag strategy
  • Growth-loop content
  • Reels / TikTok / Shorts

Social Media Audits

Full audit of paid spend efficiency, organic performance, creative quality, audience health, and platform setup. Delivered as a written 30/60/90 plan with quantified opportunity sizing.

  • Paid spend efficiency
  • Organic performance
  • Creative + audience audit
  • 30/60/90 day plan

Attribution & Analytics

Northbeam, Triple Whale, or Polar.sh setup. Server-side tracking, conversion API, GA4, and weekly P&L reports. So you actually know what's working — not just what platforms claim.

  • Northbeam / Triple Whale
  • Server-side conversion API
  • GA4 + cohort analysis
  • Weekly P&L reporting

Industries We Serve

DTC ecommerce (Shopify, Shopify Plus), apps (iOS + Android), SaaS, healthcare, and B2B services. Specialist depth in 14 healthcare verticals — HIPAA-aware where required.

  • DTC + Shopify ecommerce
  • Apps + ASO + paid
  • B2B SaaS + LinkedIn
  • Healthcare (14 verticals)

Our 4-step social media process

From audit to scaled in 90 days

Conversion's four-stage growth process visualized in brand blue and green
01

Audit + strategy

Account audit, creative audit, competitor analysis, and audience research. You get a 30/60/90 plan with forecasted MER and growth targets — written, not slides.

02

Foundation sprint

Server-side pixel, conversion API, audience build-out, creative production pipeline, and platform reset. First 2–3 weeks fix the foundation.

03

Test + scale

Aggressive creative testing across paid social, expansion of creator and ambassador programs, organic growth-loops, and weekly creative pipeline (30–50 variants).

04

Compound

We compound winners. Wider audience expansion, new platforms, deeper creator programs, and structural creative iteration. Most clients hit 2–3× growth by month 6.

Social media case studies

Real brands. Real growth.

DTC — Skincare

+247%

blended MER

From $80K to $280K monthly revenue in 4 months

“Our blended MER moved from 1.8× to 4.4× without raising spend. The creative pipeline alone changed our business — we test more in a week than our old agency tested in a quarter.”

B2B SaaS — Fintech

+38%

qualified leads

LinkedIn Ads + creator program tripled MQLs

“We weren't sure social would work for B2B. Conversion's LinkedIn + thought-leader creator program tripled our MQLs and finally gave our SDR team enough pipeline.”

Shopify Plus — Apparel

−47%

blended CAC

Cut CAC in half while doubling new-customer revenue

“AI-UGC creative pipeline + Advantage+ Shopping + creator whitelisting. Three changes that compounded into our best growth quarter ever.”

Why Conversion

Performance social, not vanity social

Pay on results

Most clients move into our pay-on-results structure after 90 days. We earn fees only when revenue grows. No retainers. No upfront. Skin in the game.

30–50 weekly creative variants

Most agencies ship 2–4 ads per week. We ship 30–50 — across static, motion, AI-UGC, and real creator UGC. That's the unlock for scaling on Meta and TikTok.

MER + contribution margin reporting

Per-platform ROAS lies after iOS 14.5. We report blended MER, contribution margin, new-customer ROAS, and LTV:CAC — the metrics that actually predict P&L.

Meta + TikTok Marketing Partner

Direct line to Meta and TikTok platform engineers. Beta access to new ad formats, ASC features, and Creative Exchange. Your campaigns benefit from the platform roadmap.

In-house creative + media + analytics

No subcontractors. Strategists, paid media buyers, designers, video editors, copywriters, and analysts in one room. Faster iteration. Better outcomes. Lower fees.

Specialist depth in 14 verticals

DTC ecommerce, Shopify, apps, SaaS, B2B services, and 14 healthcare verticals (HIPAA-aware where required). We bring vertical-specific creative, audiences, and benchmarks.

Frequently asked

Social media marketing questions

What does a social media marketing agency do?
A social media marketing agency runs your paid and organic social channels end-to-end. That covers strategy, content production, community management, paid social advertising (Meta, TikTok, LinkedIn, Pinterest, YouTube), influencer and creator partnerships, social listening, and performance reporting tied to leads and revenue — not just followers and engagement.
How much does a social media marketing agency cost?
Retainers typically run $3K–$15K/month for organic-only management; $8K–$50K/month for combined paid + organic + creative; and $25K+/month for full-service campaigns with paid spend over $100K/month. Conversion offers a pay-on-results structure where we earn fees only when revenue grows.
Is hiring a social media marketing agency worth it?
Yes if you're spending $20K+/month on paid social, your founder time is the bottleneck, or organic engagement has plateaued. A capable agency unlocks creative volume (30+ variants/month), platform expertise, and analytics depth that in-house teams of 1–2 can't match. Below $20K/month spend, focus on creative basics first.
How do I choose a social media marketing agency?
Look for: case studies with revenue metrics (not vanity follower counts), in-house creative team (not subcontracted), a Meta Business Partner / TikTok Marketing Partner badge, transparent monthly reporting on contribution margin and ROAS, and a documented creative testing framework. Ask to see a sample monthly report — we'll send ours.
What's the difference between a social media agency and a freelancer?
Freelancers are good for organic posting and community management on a small budget. Agencies bring multi-disciplinary teams — strategists, paid media buyers, copywriters, video editors, designers, analysts — under one roof. For paid social, creative production at scale, or anything tied to revenue, you need an agency's depth.
How long until social media marketing shows results?
Paid social shows signal in 14–28 days. Organic content compounds over 60–120 days. Influencer and creator campaigns deliver immediate spike + 4–12 week tail. We always run paid + organic + creator in parallel so you don't wait on any single channel.
What platforms should my business be on?
Depends on audience and offer. DTC consumer brands: Meta + TikTok + Pinterest. B2B SaaS and services: LinkedIn + YouTube + selective Meta. Local businesses: Meta + Instagram + Google Business Profile. We don't recommend being on all platforms — focus beats spread.
How do you measure social media ROI?
We measure blended ROAS, MER (Marketing Efficiency Ratio), contribution margin, new-customer ROAS, and LTV:CAC — not just per-platform ROAS, which has been broken since iOS 14.5. We also track creative performance, hook win rates, and cost-per-acquisition by audience segment.
Do you handle influencer and creator partnerships?
Yes. Creator sourcing, briefing, contracts, whitelisting, Spark Ads, and TikTok Creative Exchange. We treat creators as a paid-social input — measured by contribution margin, not vanity metrics. Includes ambassador and affiliate program design.
What ad platforms do you run?
Meta Ads (Facebook + Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube (via Google Ads + Demand Gen), Snapchat where appropriate, and Reddit for niche B2B. We're a Meta Business Partner and a TikTok Marketing Partner.

Ready to scale?

Grow your brand on social profitably

Book a free 30-minute strategy call. We'll audit your paid + organic + creative setup and show you the fastest path to MER + contribution margin growth.

No credit card · No commitment · Pay only on results