What does a growth marketing agency do?+
A growth marketing agency runs the full customer acquisition and retention funnel as one connected system — paid media across Meta, Google, and TikTok, retention marketing via email and SMS, conversion rate optimization on your site, and the analytics layer that tells you what's actually driving revenue. Instead of hiring a PPC shop, an email freelancer, a CRO consultant, and an SEO agency separately, you get one team accountable for the whole revenue number, testing and reallocating budget across channels based on what's compounding.
How much does a growth marketing agency cost?+
Engagements typically combine a base fee tied to ad spend and channel scope — usually $5,000–$25,000/month for brands spending $50K–$500K/month on paid media — plus a performance component tied to incremental revenue or contribution margin growth above an agreed baseline. Brands that want a pure pay-on-results structure pay 10–20% of incremental revenue with no fee if growth targets aren't hit. We quote a fixed structure after a 30-minute discovery call, not a generic rate card.
How does the pay-on-results model actually work?+
We set a measurable baseline — revenue, contribution margin, or a blended metric you approve — during the audit phase. From there, fees scale with performance above that baseline instead of a flat retainer you pay whether or not results show up. Some engagements are 100% pay-on-results; others use a smaller base fee (to cover ad spend management and tooling) plus a performance kicker. Either way, the incentive structure means we only make more when your P&L does.
What's the typical timeline to see meaningful growth?+
Leading indicators — CTR, landing page conversion rate, email/SMS revenue share, test velocity — usually move within the first 30 days as tracking gets fixed and the first experiments go live. Compounding revenue growth typically shows up in the 90–120 day window once retention flows mature and winning paid creative gets scaled. Full-funnel maturity, where every channel is optimized against a shared attribution model, is a 2–3 quarter build.
What is growth marketing, and how is it different from traditional marketing?+
Traditional marketing optimizes for brand awareness and campaign output — impressions, reach, a finished creative asset. Growth marketing optimizes for a single number: revenue (or contribution margin) per dollar and hour invested. That means constant experimentation, a shared analytics layer across every channel, and budget that moves toward whatever is actually compounding instead of sitting in whatever channel was budgeted at the start of the quarter.
What size brand is a good fit for a growth marketing agency?+
Most of our full-funnel engagements start with brands doing $500K–$20M in annual revenue that already have product-market fit but are running acquisition, retention, and CRO as disconnected workstreams. If you're pre-revenue or still validating product-market fit, a lighter, single-channel engagement is usually the better starting point — we'll tell you that directly on the first call rather than overselling scope you don't need yet.
How many channels should we run at once?+
Most brands are better served running 2–3 paid channels deeply (usually Meta plus Google, with TikTok or an emerging channel as a test budget) alongside retention and CRO, rather than spreading thin across five channels with no channel getting enough spend to reach statistical significance. We build the channel mix around your AOV, margin, and existing customer data — not a template.
How is this different from hiring an SEO agency or a PPC agency directly?+
If you already know the one channel you need — organic search, or paid search and CRO specifically — a channel specialist is the right, more focused hire. Our SEO Agency and CRO services exist for exactly that. Growth Marketing Agency is the umbrella engagement: one team running paid, retention, conversion, and analytics together, with a shared budget and reporting model, for brands who don't want to manage four vendors and reconcile four different sets of numbers themselves. Some clients start here and never need a single-channel engagement; others graduate from a channel specialist into this once they've outgrown a single-channel scope.
Do you work with healthcare brands, or only ecommerce?+
Both. We run full-funnel growth for Shopify and DTC ecommerce brands as well as healthcare and direct-to-patient brands, where compliance (HIPAA-adjacent data handling, platform ad policy restrictions, claims language) adds a layer most generalist growth agencies aren't built to handle. Our healthcare engagements run the same paid, retention, CRO, and analytics stack with compliance review built into the creative and tracking pipeline.
What tools and platforms do you use?+
Meta Ads Manager, Google Ads (Search, Shopping, Performance Max), TikTok Ads, Klaviyo for email/SMS, GA4 with server-side tagging, and a blended MER/incrementality model for attribution. On the CRO side we run tests through standard experimentation platforms with heatmaps and session replay layered in. We integrate with whatever CDP, ERP, or subscription platform (Recharge, Skio) you're already running rather than forcing a migration.
Do we need to already be on Shopify to work with you?+
No. Shopify and Shopify Plus is where most of our ecommerce clients live and it's where our deepest platform expertise sits, but the growth marketing engagement — paid, retention, CRO, analytics — works the same way on BigCommerce, WooCommerce, headless storefronts, or a healthcare intake funnel that isn't ecommerce at all.
What does weekly reporting actually look like?+
A single dashboard and a weekly call covering revenue, contribution margin, blended MER, and channel-by-channel performance against the quarterly roadmap — not a deck of platform screenshots and vanity metrics like reach or engagement rate. If a number in the report doesn't tie back to revenue or margin, it doesn't make the report.
Can you work alongside our existing in-house marketing team, or do you replace it?+
Most of our full-funnel engagements run alongside an in-house team — we typically take ownership of paid media, retention build-out, and CRO experimentation while your team owns brand, product marketing, and day-to-day customer relationships. We report into whoever owns the revenue number on your side and adjust scope as your internal team grows.