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Conversion

SEO Agency · Platform-Agnostic

The SEO agency built for revenue, not just rankings

Technical SEO, content, and authoritative link building — engineered for ecommerce, DTC, SaaS, and app brands on any stack. Senior strategists, integrated with paid and CRO, with AI search optimization built in from day one.

  • Platform-agnostic: BigCommerce, WooCommerce, headless, custom, SaaS
  • Senior SEO strategists only — no junior handoffs
  • AI Overviews + ChatGPT/Perplexity citations, built in
  • Pay-on-results option tied to organic revenue
Conversion service illustration in brand blue and green

Conversion in numbers

3.1×

Avg organic revenue lift

150+

Brands ranked

9 yrs

SEO track record

62%

Avg organic growth (12 mo)

About Our SEO Practice

An SEO agency built by strategists, not software

150+ Brands Ranked

Ecommerce, DTC, SaaS

Platform-Agnostic

Any stack, any CMS

AI Search Ready

AI Overviews + LLM citations

San Francisco, USA

Senior in-house strategists

Conversion is a platform-agnostic SEO agency headquartered in San Francisco, serving ecommerce, DTC, SaaS, and app brands across the US, Canada, UK, and Australia. We've run technical, content, and off-page SEO programs for 150+ brands since 2018 — on BigCommerce, WooCommerce, headless commerce, custom stacks, and SaaS marketing sites.

What separates us is who does the work. Senior SEO strategists stay on your account from the audit through month twelve — no handoff to a junior analyst executing a templated playbook. SEO sits in the same team running paid media and CRO, so organic growth compounds with the rest of your funnel instead of living in its own silo, reported once a month and forgotten in between.

Why most SEO retainers stall

Ranking reports aren't a growth strategy

We've taken over 40+ stalled SEO accounts from large agencies and in-house teams in the last three years. The same three problems show up almost every time.

Junior analysts, senior invoices

The strategist who pitched the account is rarely the one executing it. Large production-mill agencies route the day-to-day work to junior analysts running a templated playbook — while billing senior rates. We keep the same senior strategist on your account from audit to month twelve.

SEO siloed from paid and CRO

Organic gets its own report, its own meeting, and its own blind spot — no shared attribution with paid media, no CRO feedback loop on the pages SEO drives traffic to. We run SEO inside the same team that owns paid and conversion, so a page that ranks also converts.

No AI search coverage

AI Overviews and ChatGPT are already reshaping how people research and buy — and most agencies are still selling 2019-era blue-link SEO with zero strategy for AI citations. We build AI search optimization into every engagement as a core deliverable, not a future upsell.

Tired of ranking reports that don't move revenue?

Book a free 30-minute strategy call. We'll audit your current SEO program and show you the technical, content, and authority gaps a senior team would fix first.

30-minute call · No commitment · Custom quote in 48 hours

SEO services

Every SEO discipline, under one senior team

Full-service SEO for any platform — technical, content, off-page, and AI search, run by the same senior strategists from audit through execution.

Technical SEO Audits & Fixes

Deep technical audits covering crawl budget, indexation, Core Web Vitals, and site architecture — then we fix what we find. Most sites are leaking rankings to problems no one's looked at in years.

  • Core Web Vitals (LCP, INP, CLS) remediation
  • Crawl budget + log file analysis
  • Indexation + canonicalization cleanup
  • XML sitemaps + robots.txt architecture

On-Page SEO & Content Optimization

Keyword mapping, content gap analysis, and on-page optimization across titles, headings, internal linking, and existing content — turning pages that almost rank into pages that do.

  • Keyword mapping + search intent analysis
  • Title, meta, and heading optimization
  • Internal linking architecture
  • Content refresh + decay recovery

Off-Page SEO & Authoritative Link Building

Digital PR, original data studies, and targeted outreach to build links on sites with real topical relevance and traffic — not directories, PBNs, or bulk placements that put your domain at risk.

  • Digital PR + original research campaigns
  • Expert contribution + guest placement outreach
  • Competitor backlink gap analysis
  • Domain rating + referring domain reporting

Ecommerce SEO

Collection and category architecture, faceted navigation that doesn't cannibalize itself, and structured data across product, category, and review pages — built for platforms beyond Shopify.

  • Collection / category page architecture
  • Faceted navigation + parameter handling
  • Product, Review & Breadcrumb structured data
  • Site search + internal merchandising SEO

Enterprise SEO

Multi-site, multi-region, and multi-brand SEO programs — including migration-safe replatforms and domain consolidations that don't cost you the rankings you've already earned.

  • Multi-region + hreflang architecture
  • Multi-site governance + consistent taxonomy
  • Migration-safe URL mapping + 301 redirects
  • Post-migration Search Console monitoring

AI Search Optimization

Optimization for AI Overviews, ChatGPT, and Perplexity citations — structured, extractable content, entity clarity, and llms.txt implementation so your brand shows up in AI-generated answers, not just blue links.

  • AI Overview-targeted content structuring
  • llms.txt implementation + entity signals
  • ChatGPT / Perplexity citation tracking
  • Structured data for generative answer engines

SEO Content Strategy & Editorial Calendars

Topical authority mapping, keyword-to-content briefs, and editorial calendars that compound over quarters instead of chasing single keywords one post at a time.

  • Topical authority + content cluster mapping
  • SEO-informed content briefs
  • Editorial calendar + production management
  • Performance-based content pruning

Technical SEO Consulting & Audits

One-time or ongoing technical consulting for teams with in-house content or marketing capability that need a senior technical SEO partner without a full retainer.

  • Standalone technical audit + prioritized fix list
  • Dev team enablement + implementation review
  • Pre-launch / pre-migration SEO QA
  • Quarterly technical health check-ins

Our SEO process

From audit to compounding growth in four stages

Conversion's four-stage growth process visualized in brand blue and green
01

Audit & strategy

Full technical, content, and backlink audit, plus a competitive gap analysis. We prioritize fixes by revenue impact, not just severity, and set a 90-day baseline and 6-month target.

02

Technical fixes & architecture

Core Web Vitals, indexation, crawl budget, and site architecture fixes ship first — the foundation everything else compounds on. No content strategy runs on a site Google can't properly crawl.

03

Content & authority building

Topical content production against a prioritized keyword map, paired with digital PR and outreach to build domain authority on relevant, trafficked sites.

04

Reporting & AI search iteration

Monthly reporting on traffic, revenue, and rankings — plus AI Overview and AI-chat citation tracking. We adjust the roadmap every month based on what's actually moving the number.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you actually get from a freelancer, an in-house hire, a large agency, and Conversion.

FeatureFreelancerIn-House TeamLarge AgencyConversion
Senior strategist stays on your accountSometimes✓Often junior after sign-off✓
Technical, content & off-page in one team—Requires 3+ hiresSiloed teams✓
AI Overview / ChatGPT citation optimization—RareUpsell add-onCore deliverable
Integrated with paid media + CRO—Depends on org—✓
Pay-on-results option———✓
Platform-agnostic (any CMS/stack)Depends on skillset✓✓✓
Enterprise / multi-region migrations—Limited bandwidthSlow, process-heavy✓
Reporting tied to revenue, not just rankInconsistentVariesVanity metrics common✓
Dedicated digital PR / link building—Requires separate hireOften outsourced further✓
Typical monthly investment$500 – $3K$8K – $15K (salary + tools)$5K – $20K$3K – $50K, scoped to program

SEO case studies

Real rankings. Real revenue.

Ecommerce — DTC Skincare Brand

+214%

Organic revenue (12 mo)

From page 3 to top 3 across 340 commercial keywords

“Our old agency sent a ranking report every month and nothing moved. Conversion fixed our crawl budget and collection architecture in month one, then built content on top of it. Organic revenue more than tripled in a year.”

B2B — Industrial Supplier

+318%

Organic leads (9 mo)

A migration that grew traffic instead of tanking it

“We were terrified of the site migration killing our rankings. Conversion mapped every URL, monitored Search Console daily for 90 days, and we actually grew organic leads through the transition.”

SaaS — Analytics Platform

5.2×

Organic signups (14 mo)

Topical authority build that now shows up inside ChatGPT

“The AI search piece is what sold us — nobody else was talking about ChatGPT citations. Fourteen months in, we're getting signups from people who say they found us through an AI Overview or a ChatGPT answer.”

See what a 3.1× organic revenue lift would mean for your brand

Talk to a senior SEO strategist about your current site. We'll run a quick model on your traffic and conversion rate to estimate the revenue a real technical and content program would unlock.

30-minute call · No commitment · Custom quote in 48 hours

What clients say

Trusted by 150+ ecommerce, DTC, and SaaS brands

We'd been burned by two agencies that reported rankings and nothing else. Conversion's first call was a technical audit with real numbers — crawl waste, Core Web Vitals, indexation bugs. Six months later organic is our best channel.

Emily R.

Head of Growth · DTC Skincare Brand

The AI search work is genuinely ahead of every other agency we talked to. They tracked our ChatGPT citations before we even knew that was something you could measure.

Nathan B.

VP Marketing · SaaS Analytics Platform

Same strategist from the first audit call through month twelve. No handoffs, no 'let me check with the team' delays. That alone was worth switching agencies for.

Priya D.

Director of Ecommerce · B2B Industrial Supplier

Our site migration was the scariest part of a full replatform. Conversion's redirect mapping and 90-day monitoring meant we didn't lose a single ranking we cared about.

Carlos M.

CTO · Multi-Region Retailer

They sit in the same Slack channel as our paid media team. When SEO drives traffic to a page, CRO is already watching it. That integration is rare and it shows in the numbers.

Sophie L.

Growth Lead · Health & Wellness App

Pay-on-results was the deciding factor. When an agency's fee is tied to our organic revenue, the incentive is finally pointed the same direction as ours.

Marcus F.

Founder · B2B SaaS Platform

Why Conversion

We're not a ranking-report factory. We're a revenue team that ranks.

Senior strategists only — no junior handoffs

The strategist who audits your site is the strategist who runs the program. We don't route execution to junior analysts working off a templated playbook after the pitch call ends.

Pay on results, tied to organic revenue

For qualifying accounts, we'll tie part of our fee to organic revenue growth — not a ranking screenshot, not a traffic-only metric. The incentive structure aligns us with your P&L.

SEO integrated with paid + CRO

Our SEO team sits with the same people running your paid media and conversion optimization. Organic traffic lands on pages that are already being tested and improved — not a silo nobody else looks at.

AI search optimization, built in

AI Overviews and ChatGPT citations are a core deliverable in every engagement, not an upsell we pitch once you're already a client. We track and report AI-surface visibility alongside classic rankings.

Platform-agnostic by design

BigCommerce, WooCommerce, headless commerce, custom stacks, SaaS marketing sites — we build the strategy around your platform's actual constraints instead of forcing a one-size playbook onto it.

Migration-safe, every time

We've run replatforms and domain consolidations without the ranking loss that typically follows a rushed migration — detailed URL mapping, 301 redirect chains, and 90-day Search Console monitoring on every project.

What you walk away with

A complete SEO system, not just a ranking report

Every Conversion SEO engagement ships with these artifacts in your hands — yours to keep, edit, and own.

Everything included in a Conversion engagement, laid out as tangible deliverables

Strategy

  • Technical + content + backlink audit
  • 12-month SEO roadmap
  • Competitive gap analysis
  • Topical authority map
  • KPI + revenue scorecard

Technical

  • Core Web Vitals fix list
  • Crawl budget + indexation report
  • Structured data implementation
  • Migration / redirect map (if applicable)

Content & Authority

  • SEO content briefs + editorial calendar
  • On-page optimization log
  • Digital PR + link building campaign
  • AI search / llms.txt implementation

Reporting

  • Monthly traffic + revenue report
  • Ranking + AI citation tracking
  • Search Console + GA4 dashboard
  • Monthly strategy call

Ready to make organic search your most predictable channel?

One call. One audit. A clear 12-month roadmap with a revenue target attached. No flat retainer required.

30-minute call · No commitment · Custom quote in 48 hours

Frequently asked

SEO agency questions

What does an SEO agency actually do?
A full-service SEO agency handles three interlocking workstreams: technical SEO (crawlability, indexation, Core Web Vitals, site architecture), on-page and content SEO (keyword strategy, content briefs, editorial production, internal linking), and off-page SEO (authoritative link building, digital PR, brand mentions). Conversion runs all three under one senior team, plus a fourth workstream most agencies still treat as an afterthought — AI search optimization for AI Overviews, ChatGPT, and Perplexity citations.
How much does an SEO agency cost?
For a single ecommerce or SaaS site with one senior strategist covering technical and content, expect $3,000–$8,000/month. Multi-workstream programs running technical, content, and link building in parallel typically run $8,000–$20,000/month. Enterprise, multi-site, or multi-region programs run $20,000–$50,000+/month. One-off technical SEO audits run $3,000–$12,000 depending on site size. Conversion also offers a pay-on-results option tied to organic revenue growth for qualifying accounts — ask on your first call.
How long until SEO results show up?
Technical fixes (indexation, crawl errors, Core Web Vitals) can move rankings within 4–8 weeks on sites with existing authority. Content and topical authority plays typically show meaningful movement in 3–6 months and compound from there. Link building and domain authority gains are the slowest lever — usually 6–12 months to materially shift competitive rankings. We set a 90-day baseline and a 6-month revenue target on day one so you know what 'working' looks like before we start.
Do you guarantee first-page rankings?
No, and any agency that guarantees a specific ranking position is either lying or gaming a search engine in a way that will eventually get your site penalized. Google's algorithm weighs hundreds of signals we don't fully control — including your competitors' own SEO investment. What we do guarantee is a documented, senior-led strategy, monthly reporting against agreed KPIs, and — for qualifying accounts — a pay-on-results structure where our fee is tied to organic revenue growth, not ranking screenshots.
Should I hire an in-house SEO person or an agency?
An in-house hire makes sense once you need someone embedded daily in product and content decisions — but one person rarely covers technical, content, and link building at a senior level, and a single point of failure is risky. An agency gives you a full team — technical SEO engineer, content strategist, and link-building lead — for less than the fully-loaded cost of one senior in-house generalist. Many of our clients run a hybrid: an in-house content owner paired with our technical and off-page team.
Do I need both technical SEO and content SEO, or just one?
Almost always both. Technical SEO without content is a fast, well-indexed site with nothing worth ranking. Content without technical SEO is great writing that Google can't crawl, render, or trust — bad Core Web Vitals and crawl budget waste routinely suppress rankings on content that would otherwise perform. We run a technical audit before any content engagement so we're not producing content the site can't actually surface.
How are AI Overviews and ChatGPT changing SEO?
Google's AI Overviews now answer a large share of informational queries directly in the SERP, and a growing share of research and purchase journeys start in ChatGPT, Perplexity, and Claude instead of a search box. Ranking #1 in classic blue links no longer guarantees visibility or traffic. We optimize for both simultaneously: structured, extractable content and schema for AI Overviews, and clear entity signals, citations, and llms.txt implementation to earn citations inside AI chat answers. This is a standard deliverable in every engagement, not a paid add-on.
What's the difference between ecommerce SEO and local SEO?
Ecommerce SEO optimizes collection and product pages, faceted navigation, structured data, and content for high-intent commercial and transactional search at national or global scale. Local SEO optimizes Google Business Profiles, location pages, and local citations for 'near me' and map-pack visibility for a physical location. Most of our clients are ecommerce, DTC, SaaS, and multi-location healthcare brands competing nationally — if you need pure local SEO for a single-location business, we can point you to the right specialist.
What does SEO reporting look like month to month?
Every account gets a monthly report covering organic sessions, organic revenue and conversion rate, ranking movement on priority keyword clusters, technical health (crawl errors, indexation, Core Web Vitals), new content published, and links acquired — plus a running log of AI Overview and AI-chat citation appearances. We hold a monthly call to walk through the data and the next month's priorities. No vanity-metric decks — everything ties back to traffic and revenue.
How is this different from your Shopify SEO Agency service?
This SEO Agency service is platform-agnostic — built for brands on BigCommerce, WooCommerce, headless commerce, custom stacks, or SaaS marketing sites. Our Shopify SEO Agency service (/services/shopify-seo-agency) is purpose-built specifically for Shopify and Shopify Plus theme architecture — Liquid template SEO, Online Store 2.0 section constraints, Shopify's native URL structure and pagination handling, and app-stack conflicts unique to that platform. If you're on Shopify, start there. If you're on any other stack, this is the right page.
Do you handle enterprise or multi-region SEO?
Yes. We run multi-site and multi-region programs covering hreflang architecture, international content strategy, subdomain vs. subfolder decisions, and migration-safe consolidation across regional properties. We've also handled platform migrations (replatforms, domain consolidations, CMS moves) without the ranking loss that typically follows a rushed migration — URL mapping, 301 redirect chains, and 90-day Search Console monitoring are standard on every migration.
Do you build backlinks, and how?
Yes, through digital PR, original data studies, expert contribution placements, and targeted outreach to sites with genuine topical relevance and traffic — not PBNs, link farms, or bulk directory submissions. Every link we build is on a site we'd be comfortable showing you before it goes live. We report domain rating and referring domain growth monthly alongside the actual placements.
What platforms and CMS stacks do you work with?
This service covers any stack: BigCommerce, WooCommerce, Magento, headless commerce (Next.js, Hydrogen, custom React front ends), webflow and marketing CMS sites, and SaaS product marketing sites on any framework. If you're specifically on Shopify or Shopify Plus, our dedicated Shopify SEO Agency service is theme- and app-aware in ways this general service isn't.
How is Conversion different from a large SEO agency?
Large production-mill agencies typically sell you a senior strategist on the pitch call, then hand your account to a junior analyst executing a templated playbook. We keep senior strategists on every account from day one, integrate SEO with the same team running paid media and CRO so organic isn't siloed from the rest of your growth engine, and build AI search optimization into the core deliverable set rather than upselling it later. For qualifying accounts, we'll also tie part of our fee to organic revenue growth instead of a flat retainer.

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Ready to rank?

Build an SEO program that actually grows revenue

Book a free 30-minute strategy call. We'll review your current SEO program, identify the technical, content, and authority gaps, and show you exactly what a senior-led program would lift in organic revenue over the next 12 months.

No credit card · No commitment · Pay only on results