SEO Agency · Platform-Agnostic
Technical SEO, content, and authoritative link building — engineered for ecommerce, DTC, SaaS, and app brands on any stack. Senior strategists, integrated with paid and CRO, with AI search optimization built in from day one.
Conversion in numbers
3.1×
Avg organic revenue lift
150+
Brands ranked
9 yrs
SEO track record
62%
Avg organic growth (12 mo)
About Our SEO Practice
150+ Brands Ranked
Ecommerce, DTC, SaaS
Platform-Agnostic
Any stack, any CMS
AI Search Ready
AI Overviews + LLM citations
San Francisco, USA
Senior in-house strategists
Conversion is a platform-agnostic SEO agency headquartered in San Francisco, serving ecommerce, DTC, SaaS, and app brands across the US, Canada, UK, and Australia. We've run technical, content, and off-page SEO programs for 150+ brands since 2018 — on BigCommerce, WooCommerce, headless commerce, custom stacks, and SaaS marketing sites.
What separates us is who does the work. Senior SEO strategists stay on your account from the audit through month twelve — no handoff to a junior analyst executing a templated playbook. SEO sits in the same team running paid media and CRO, so organic growth compounds with the rest of your funnel instead of living in its own silo, reported once a month and forgotten in between.
Why most SEO retainers stall
We've taken over 40+ stalled SEO accounts from large agencies and in-house teams in the last three years. The same three problems show up almost every time.
The strategist who pitched the account is rarely the one executing it. Large production-mill agencies route the day-to-day work to junior analysts running a templated playbook — while billing senior rates. We keep the same senior strategist on your account from audit to month twelve.
Organic gets its own report, its own meeting, and its own blind spot — no shared attribution with paid media, no CRO feedback loop on the pages SEO drives traffic to. We run SEO inside the same team that owns paid and conversion, so a page that ranks also converts.
AI Overviews and ChatGPT are already reshaping how people research and buy — and most agencies are still selling 2019-era blue-link SEO with zero strategy for AI citations. We build AI search optimization into every engagement as a core deliverable, not a future upsell.
Book a free 30-minute strategy call. We'll audit your current SEO program and show you the technical, content, and authority gaps a senior team would fix first.
30-minute call · No commitment · Custom quote in 48 hours
SEO services
Full-service SEO for any platform — technical, content, off-page, and AI search, run by the same senior strategists from audit through execution.
Deep technical audits covering crawl budget, indexation, Core Web Vitals, and site architecture — then we fix what we find. Most sites are leaking rankings to problems no one's looked at in years.
Keyword mapping, content gap analysis, and on-page optimization across titles, headings, internal linking, and existing content — turning pages that almost rank into pages that do.
Digital PR, original data studies, and targeted outreach to build links on sites with real topical relevance and traffic — not directories, PBNs, or bulk placements that put your domain at risk.
Collection and category architecture, faceted navigation that doesn't cannibalize itself, and structured data across product, category, and review pages — built for platforms beyond Shopify.
Multi-site, multi-region, and multi-brand SEO programs — including migration-safe replatforms and domain consolidations that don't cost you the rankings you've already earned.
Optimization for AI Overviews, ChatGPT, and Perplexity citations — structured, extractable content, entity clarity, and llms.txt implementation so your brand shows up in AI-generated answers, not just blue links.
Topical authority mapping, keyword-to-content briefs, and editorial calendars that compound over quarters instead of chasing single keywords one post at a time.
One-time or ongoing technical consulting for teams with in-house content or marketing capability that need a senior technical SEO partner without a full retainer.
Our SEO process
Full technical, content, and backlink audit, plus a competitive gap analysis. We prioritize fixes by revenue impact, not just severity, and set a 90-day baseline and 6-month target.
Core Web Vitals, indexation, crawl budget, and site architecture fixes ship first — the foundation everything else compounds on. No content strategy runs on a site Google can't properly crawl.
Topical content production against a prioritized keyword map, paired with digital PR and outreach to build domain authority on relevant, trafficked sites.
Monthly reporting on traffic, revenue, and rankings — plus AI Overview and AI-chat citation tracking. We adjust the roadmap every month based on what's actually moving the number.
How we compare
A side-by-side look at what you actually get from a freelancer, an in-house hire, a large agency, and Conversion.
SEO case studies
Ecommerce — DTC Skincare Brand
+214%
Organic revenue (12 mo)
“Our old agency sent a ranking report every month and nothing moved. Conversion fixed our crawl budget and collection architecture in month one, then built content on top of it. Organic revenue more than tripled in a year.”
B2B — Industrial Supplier
+318%
Organic leads (9 mo)
“We were terrified of the site migration killing our rankings. Conversion mapped every URL, monitored Search Console daily for 90 days, and we actually grew organic leads through the transition.”
SaaS — Analytics Platform
5.2×
Organic signups (14 mo)
“The AI search piece is what sold us — nobody else was talking about ChatGPT citations. Fourteen months in, we're getting signups from people who say they found us through an AI Overview or a ChatGPT answer.”
Talk to a senior SEO strategist about your current site. We'll run a quick model on your traffic and conversion rate to estimate the revenue a real technical and content program would unlock.
30-minute call · No commitment · Custom quote in 48 hours
What clients say
We'd been burned by two agencies that reported rankings and nothing else. Conversion's first call was a technical audit with real numbers — crawl waste, Core Web Vitals, indexation bugs. Six months later organic is our best channel.
Emily R.
Head of Growth · DTC Skincare Brand
The AI search work is genuinely ahead of every other agency we talked to. They tracked our ChatGPT citations before we even knew that was something you could measure.
Nathan B.
VP Marketing · SaaS Analytics Platform
Same strategist from the first audit call through month twelve. No handoffs, no 'let me check with the team' delays. That alone was worth switching agencies for.
Priya D.
Director of Ecommerce · B2B Industrial Supplier
Our site migration was the scariest part of a full replatform. Conversion's redirect mapping and 90-day monitoring meant we didn't lose a single ranking we cared about.
Carlos M.
CTO · Multi-Region Retailer
They sit in the same Slack channel as our paid media team. When SEO drives traffic to a page, CRO is already watching it. That integration is rare and it shows in the numbers.
Sophie L.
Growth Lead · Health & Wellness App
Pay-on-results was the deciding factor. When an agency's fee is tied to our organic revenue, the incentive is finally pointed the same direction as ours.
Marcus F.
Founder · B2B SaaS Platform
Why Conversion
The strategist who audits your site is the strategist who runs the program. We don't route execution to junior analysts working off a templated playbook after the pitch call ends.
For qualifying accounts, we'll tie part of our fee to organic revenue growth — not a ranking screenshot, not a traffic-only metric. The incentive structure aligns us with your P&L.
Our SEO team sits with the same people running your paid media and conversion optimization. Organic traffic lands on pages that are already being tested and improved — not a silo nobody else looks at.
AI Overviews and ChatGPT citations are a core deliverable in every engagement, not an upsell we pitch once you're already a client. We track and report AI-surface visibility alongside classic rankings.
BigCommerce, WooCommerce, headless commerce, custom stacks, SaaS marketing sites — we build the strategy around your platform's actual constraints instead of forcing a one-size playbook onto it.
We've run replatforms and domain consolidations without the ranking loss that typically follows a rushed migration — detailed URL mapping, 301 redirect chains, and 90-day Search Console monitoring on every project.
What you walk away with
Every Conversion SEO engagement ships with these artifacts in your hands — yours to keep, edit, and own.
One call. One audit. A clear 12-month roadmap with a revenue target attached. No flat retainer required.
30-minute call · No commitment · Custom quote in 48 hours
Frequently asked
Related services
Most Conversion clients run SEO alongside these workstreams — fewer handoffs, one P&L, one team accountable for the revenue number.
Paid search and landing-page CRO fused into one accountable engine — for when organic alone isn't fast enough.
ExploreFull-funnel acquisition, retention, and analytics — for brands that want one team owning the whole growth number.
ExplorePlatform-agnostic ecommerce growth — paid, retention, and CRO for any store, not just Shopify.
ExploreReady to rank?
Book a free 30-minute strategy call. We'll review your current SEO program, identify the technical, content, and authority gaps, and show you exactly what a senior-led program would lift in organic revenue over the next 12 months.
No credit card · No commitment · Pay only on results