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SEO Agency · Platform-Agnostic

The ecommerce SEO agency built for revenue, not rankings

An SEO agency for ecommerce stores: technical SEO, content, and authoritative link building, engineered for ecommerce, DTC, SaaS, and app brands on any stack. Senior strategists, integrated with paid and CRO, with AI search optimization built in from day one.

  • Senior SEO strategists only, no junior handoffs
  • AI Overviews + ChatGPT/Perplexity citations, built in
  • Pay-on-results option tied to organic revenue
Book a Free Audit CallSee How It Works

Trusted by 50+ D2C brands · Google, Meta & Shopify partners

Google Partner — Premier 2024Meta Marketing PartnerShopify PartnerDash & DotReplenhairAllterOkhaiBanarsaiNOCDASMOKEDropshipwearwell
About Our SEO Practice

An SEO agency built by strategists, not software

  • Platform-Agnostic

    Any stack, any CMS

  • AI Search Ready

    AI Overviews + LLM citations

  • San Francisco, USA

    Senior in-house strategists

Conversion is a platform-agnostic SEO agency headquartered in San Francisco, serving ecommerce, DTC, SaaS, and app brands across the US, Canada, UK, and Australia. We run technical, content, and off-page SEO programs on BigCommerce, WooCommerce, headless commerce, custom stacks, and SaaS marketing sites. If your store runs on Shopify, our Shopify SEO agency and Shopify Plus SEO services are built around that platform's theme and app constraints.

What separates us is who does the work. Senior SEO strategists stay on your account from the audit through month twelve, with no handoff to a junior analyst executing a templated playbook. SEO sits in the same team running paid search and landing page optimization and conversion rate optimization, so a page that ranks also converts. Brands that want one team across every channel can run SEO inside our full-funnel growth marketing engagement.

Why most SEO retainers stall

Ranking reports aren't a growth strategy

We regularly take over stalled SEO accounts from large agencies and in-house teams. The same three problems show up almost every time.

  • Junior analysts, senior invoices

    The strategist who pitched the account is rarely the one executing it. Large production-mill agencies route the day-to-day work to junior analysts running a templated playbook while billing senior rates. We keep the same senior strategist on your account from audit to month twelve.

  • SEO siloed from paid and CRO

    Organic gets its own report, its own meeting, and its own blind spot: no shared attribution with paid media, no CRO feedback loop on the pages SEO drives traffic to. We run SEO inside the same team that owns paid and conversion, so a page that ranks also converts.

  • No AI search coverage

    AI Overviews and ChatGPT are already reshaping how people research and buy, and most agencies are still selling 2019-era blue-link SEO with zero strategy for AI citations. We build AI search optimization into every engagement as a core deliverable.

SEO services

Every SEO discipline, under one senior team

Full-service SEO for any platform: technical, content, off-page, and AI search, run by the same senior strategists from audit through execution. Every artifact listed is yours to keep, edit, and own.

  • Technical SEO Audits & Fixes

    Deep technical audits covering crawl budget and log file analysis, indexation and canonicalization, XML sitemaps and robots.txt, and site architecture. Then we fix what we find. You get a Core Web Vitals (LCP, INP, CLS) fix list and a crawl budget and indexation report.

  • On-Page SEO & Content Optimization

    Keyword mapping, search intent analysis, and content gap analysis, then on-page optimization across titles, meta, headings, and internal linking. Content refresh and decay recovery turn pages that almost rank into pages that do, tracked in an on-page optimization log.

  • Off-Page SEO & Authoritative Link Building

    A digital PR and link building campaign built on original research, expert contributions, guest placement outreach, and competitor backlink gap analysis. Links come from sites with real topical relevance and traffic, never directories, PBNs, or bulk placements that put your domain at risk.

  • Ecommerce SEO

    Collection and category page architecture, faceted navigation and parameter handling that doesn't cannibalize itself, and Product, Review, and Breadcrumb structured data implementation. Site search and internal merchandising SEO are included, on platforms beyond Shopify.

  • Enterprise SEO

    Multi-site, multi-region, and multi-brand SEO programs with hreflang architecture, multi-site governance, and consistent taxonomy. Replatforms and domain consolidations come with a migration and redirect map, 301 redirects, and post-migration Search Console monitoring.

  • AI Search Optimization

    Optimization for AI Overviews, ChatGPT, and Perplexity citations: structured, extractable content, entity signals, llms.txt implementation, and structured data for generative answer engines, so your brand shows up in AI-generated answers as well as blue links. Citation tracking is included.

  • SEO Strategy & 12-Month Roadmap

    A technical, content, and backlink audit with a competitive gap analysis, turned into a 12-month SEO roadmap and a KPI and revenue scorecard. Fixes are prioritized by revenue impact.

  • SEO Content Strategy & Editorial Calendars

    A topical authority map with content clusters, SEO-informed content briefs, and an editorial calendar with production management. Performance-based content pruning keeps the program compounding over quarters instead of chasing single keywords one post at a time.

  • Technical SEO Consulting & Audits

    One-time or ongoing SEO consulting for teams with in-house content or marketing capability that need a senior technical partner without a full retainer: a standalone audit with a prioritized fix list, dev team enablement and implementation review, pre-launch and pre-migration SEO QA, and quarterly technical health check-ins.

  • Reporting & Monthly Strategy Call

    A monthly traffic and revenue report, ranking and AI citation tracking, a Search Console and GA4 dashboard, and a monthly strategy call to walk through the data and the next month's priorities. Everything ties back to traffic and revenue.

Free SEO audit

What you get in the free audit

A 30-minute strategy call with a senior SEO strategist about your current site and SEO program.

Book a Free Audit Call

  1. A review of your current SEO program

    We audit what is in place today across technical SEO, content, and links.

  2. The gaps a senior team would fix first

    The technical, content, and authority gaps on your site, in the order we would address them.

  3. A revenue estimate

    A quick model on your traffic and conversion rate to estimate the organic revenue a technical and content program would unlock.

  4. A 12-month roadmap

    A clear 12-month roadmap with a revenue target attached. If you want the pay-on-results option tied to organic revenue, ask on this call and we'll tell you whether the account qualifies.

Our SEO process

From audit to compounding growth in four stages

  1. Step 01

    Audit & strategy

    Full technical, content, and backlink audit, plus a competitive gap analysis. We prioritize fixes by revenue impact as well as severity, and set a 90-day baseline and 6-month target.

  2. Step 02

    Technical fixes & architecture

    Core Web Vitals, indexation, crawl budget, and site architecture fixes ship first. They are the foundation everything else compounds on. No content strategy runs on a site Google can't properly crawl.

  3. Step 03

    Content & authority building

    Topical content production against a prioritized keyword map, paired with digital PR and outreach to build domain authority on relevant, trafficked sites.

  4. Step 04

    Reporting & AI search iteration

    Monthly reporting on traffic, revenue, and rankings, plus AI Overview and AI-chat citation tracking. We adjust the roadmap every month based on what's moving the number.

How we compare

Conversion vs the other options on your shortlist

A side-by-side look at what you get from a freelancer, an in-house hire, a large agency, and Conversion.

  • Senior strategist stays on your account

    Freelancer
    Sometimes
    In-House Team
    Yes
    Large Agency
    Often junior after sign-off
    Conversion
    Yes

  • Technical, content & off-page in one team

    Freelancer
    No
    In-House Team
    Requires 3+ hires
    Large Agency
    Siloed teams
    Conversion
    Yes

  • AI Overview / ChatGPT citation optimization

    Freelancer
    No
    In-House Team
    Rare
    Large Agency
    Upsell add-on
    Conversion
    Core deliverable

  • Integrated with paid media + CRO

    Freelancer
    No
    In-House Team
    Depends on org
    Large Agency
    No
    Conversion
    Yes

  • Pay-on-results option

    Freelancer
    No
    In-House Team
    No
    Large Agency
    No
    Conversion
    Yes

  • Platform-agnostic (any CMS/stack)

    Freelancer
    Depends on skillset
    In-House Team
    Yes
    Large Agency
    Yes
    Conversion
    Yes

  • Enterprise / multi-region migrations

    Freelancer
    No
    In-House Team
    Limited bandwidth
    Large Agency
    Slow, process-heavy
    Conversion
    Yes

  • Reporting tied to revenue, not just rank

    Freelancer
    Inconsistent
    In-House Team
    Varies
    Large Agency
    Vanity metrics common
    Conversion
    Yes

  • Dedicated digital PR / link building

    Freelancer
    No
    In-House Team
    Requires separate hire
    Large Agency
    Often outsourced further
    Conversion
    Yes

  • Typical monthly investment

    Freelancer
    $500 to $3K
    In-House Team
    $8K to $15K (salary + tools)
    Large Agency
    $5K to $20K
    Conversion
    $3K to $50K, scoped to program
Frequently asked

SEO agency questions

What does an SEO agency actually do?
A full-service SEO agency handles three interlocking workstreams: technical SEO (crawlability, indexation, Core Web Vitals, site architecture), on-page and content SEO (keyword strategy, content briefs, editorial production, internal linking), and off-page SEO (authoritative link building, digital PR, brand mentions). Conversion runs all three under one senior team, plus a fourth workstream most agencies still treat as an afterthought: AI search optimization for AI Overviews, ChatGPT, and Perplexity citations.
How much does an SEO agency cost?
For a single ecommerce or SaaS site with one senior strategist covering technical and content, expect $3,000 to $8,000/month. Multi-workstream programs running technical, content, and link building in parallel typically run $8,000 to $20,000/month. Enterprise, multi-site, or multi-region programs run $20,000 to $50,000+/month. One-off technical SEO audits run $3,000 to $12,000 depending on site size. Conversion also offers a pay-on-results option tied to organic revenue growth for qualifying accounts. Ask on your first call.
How long until SEO results show up?
Technical fixes (indexation, crawl errors, Core Web Vitals) can move rankings within 4 to 8 weeks on sites with existing authority. Content and topical authority plays typically show meaningful movement in 3 to 6 months and compound from there. Link building and domain authority gains are the slowest lever, usually 6 to 12 months to materially shift competitive rankings. We set a 90-day baseline and a 6-month revenue target on day one so you know what 'working' looks like before we start.
Do you guarantee first-page rankings?
No, and any agency that guarantees a specific ranking position is either lying or gaming a search engine in a way that will eventually get your site penalized. Google's algorithm weighs hundreds of signals we don't fully control, including your competitors' own SEO investment. What we do guarantee is a documented, senior-led strategy, monthly reporting against agreed KPIs, and, for qualifying accounts, a pay-on-results structure where our fee is tied to organic revenue growth.
Should I hire an in-house SEO person or an agency?
An in-house hire makes sense once you need someone embedded daily in product and content decisions. One person rarely covers technical, content, and link building at a senior level, and a single point of failure is risky. An agency gives you a full team (technical SEO engineer, content strategist, and link-building lead) for less than the fully-loaded cost of one senior in-house generalist. Many of our clients run a hybrid: an in-house content owner paired with our technical and off-page team.
Do I need both technical SEO and content SEO, or just one?
Almost always both. Technical SEO without content is a fast, well-indexed site with nothing worth ranking. Content without technical SEO is great writing that Google can't crawl, render, or trust. Bad Core Web Vitals and crawl budget waste routinely suppress rankings on content that would otherwise perform. We run a technical audit before any content engagement so we're not producing content the site can't surface.
How are AI Overviews and ChatGPT changing SEO?
Google's AI Overviews now answer a large share of informational queries directly in the SERP, and a growing share of research and purchase journeys start in ChatGPT, Perplexity, and Claude instead of a search box. Ranking #1 in classic blue links no longer guarantees visibility or traffic. We optimize for both: structured, extractable content and schema for AI Overviews, and clear entity signals, citations, and llms.txt implementation to earn citations inside AI chat answers. This is a standard deliverable in every engagement, with no paid add-on.
What's the difference between ecommerce SEO and local SEO?
Ecommerce SEO optimizes collection and product pages, faceted navigation, structured data, and content for high-intent commercial and transactional search at national or global scale. Local SEO optimizes Google Business Profiles, location pages, and local citations for 'near me' and map-pack visibility for a physical location. Most of our clients are ecommerce, DTC, SaaS, and multi-location healthcare brands competing nationally. If you need pure local SEO for a single-location business, we can point you to the right specialist.
Which platforms do you work with, and how is this different from your Shopify SEO Agency service?
This SEO Agency service is platform-agnostic: BigCommerce, WooCommerce, Magento, headless commerce (Next.js, Hydrogen, custom React front ends), Webflow and marketing CMS sites, and SaaS product marketing sites on any framework. Our Shopify SEO Agency service (/services/shopify-seo-agency) is purpose-built for Shopify and Shopify Plus theme architecture: Liquid template SEO, Online Store 2.0 section constraints, Shopify's native URL structure and pagination handling, and app-stack conflicts unique to that platform. If you're on Shopify, start there. If you're on any other stack, this is the right page.
Do you handle enterprise or multi-region SEO?
Yes. We run multi-site and multi-region programs covering hreflang architecture, international content strategy, subdomain vs. subfolder decisions, and migration-safe consolidation across regional properties. We've also handled platform migrations (replatforms, domain consolidations, CMS moves) without the ranking loss that typically follows a rushed migration. URL mapping, 301 redirect chains, and 90-day Search Console monitoring are standard on every migration.
Do you build backlinks, and how?
Yes, through digital PR, original data studies, expert contribution placements, and targeted outreach to sites with genuine topical relevance and traffic. We don't use PBNs, link farms, or bulk directory submissions. Every link we build is on a site we'd be comfortable showing you before it goes live. We report domain rating and referring domain growth monthly alongside the placements themselves.
Pairs well with SEO

One partner for SEO, paid, and full-funnel growth

Most Conversion clients run SEO alongside these workstreams: fewer handoffs, one P&L, one team accountable for the revenue number.

Book a call

Book your free SEO audit call

30 minutes with a senior SEO strategist. We'll review your current SEO program and identify the technical, content, and authority gaps.

What happens next

  1. 1Pick a time for a 30-minute strategy call.
  2. 2Bring your site URL and, if you have them, your organic traffic and conversion rate, so we can model the revenue side.
  3. 3Get a clear 12-month roadmap with a revenue target attached.

Prefer email? tarun@conversion.is